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HomeVehiclesHyundai (+183.1%) defies devastated market (-57%) – Greatest Promoting Vehicles Weblog

Hyundai (+183.1%) defies devastated market (-57%) – Greatest Promoting Vehicles Weblog


The previous generation Hyundai Tucson is still assembled in Pakistan.

PAMA data shows Pakistani sales of new locally-produced light vehicles spiral down -57% year-on-year in July  to just 5,092 units, keeping in mind July 2022 was already off -52.5% on the year prior. Grave production issues linked to the non-availability of CKD parts due to the absence of Letters of Credit continue to brutally hamper the market. The year-to-date tally sinks -69.2% to 47,856. Note Changan and Kia do not report sales figures to PAMA but are reported to be quite successful here.

Suzuki (-63.4%) falls faster than the market but scores a solid 48% share vs. 40.6% so far this year. Toyota (-42.4%) outpaces the market to 26.9% share vs. 29.6% year-to-date but the hero of the month is Hyundai swimming upstream with a spectacular +183.1% year-on-year lift. Honda (-80.5%) is crushed while Sazgar Haval stays in 5th place. Model-wise, the Suzuki Alto (-68.8%) remains the outstanding best-seller above the Toyota Corolla (-38.4%) and Yaris (-38.5%). The Hyundai Tucson (+215.4%) and Honda BR-V & HR-V (+121.7%) impress below.

Previous month: Pakistan June 2023: Sazgar Haval H6 in Top 10

One year ago: Pakistan July 2022: Honda up 10%, Suzuki Alto hits 39% share in market plunging -52.5%

Full July 2023 Top 9 All brands and Top 20 models below.

Pakistan July 2023 – brands:

Pos Brand Jul-23 % /22 Jun 2023 % /22 Pos FY22
1 Suzuki 2,444 48.0% -63.4% 1 19,437 40.6% -76.9% 1 1
2 Toyota 1,368 26.9% -42.4% 2 14,165 29.6% -63.5% 2 2
3 Hyundai 569 11.2% 183.1% 3 5,602 11.7% -33.8% 4 4
4 Honda 494 9.7% -80.5% 4 6,270 13.1% -72.1% 3 3
5 Sazgar Haval 122 2.4% new 5 1,337 2.8% new 5 8
6 JAC 67 1.3% 21.8% 6 278 0.6% -45.2% 7 5
7 BAIC 13 0.3% 160.0% 8 128 0.3% -70.1% 8 7
8 Isuzu 15 0.3% n/a  – 77 0.2% -65.0% 9 9
9 Chery  n/a n/a n/a 7 562 1.2% 680.6% 6 6

Pakistan July 2023 – models:

Pos Model Jul-23 % /22 Jun 2023 % /22 Pos FY22
1 Suzuki Alto 1,440 28.3% -68.8% 1 9,205 19.2% -78.8% 1 1
2 Toyota Corolla (est) 583 11.4% -38.4% 2 4,282 8.9% -73.1% 2 2
3 Toyota Yaris (est) 484 9.5% -38.5% 4 3,558 7.4% -73.1% 3 3
4 Hyundai Tucson 328 6.4% 215.4% 6 2,858 6.0% -22.3% 5 13
5 Honda BR-V & HR-V 286 5.6% 121.7% 16 2,145 4.5% -12.7% 10 14
6 Suzuki Swift 249 4.9% -22.4% 7 2,452 5.1% -59.2% 7 7
7 Suzuki WagonR 245 4.8% -13.1% 11 1,910 4.0% -83.8% 12 4
8 Suzuki Ravi 187 3.7% -57.9% 13 1,723 3.6% -76.2% 14 9
9 Suzuki Cultus 177 3.5% -73.2% 8 1,990 4.2% -78.6% 11 6
10 Toyota Hilux (est) 166 3.3% -53.0% 3 3,485 7.3% -34.8% 4 11
11 Suzuki Bolan 146 2.9% -58.6% 9 2,157 4.5% -66.7% 9 10
12 Toyota Fortuner (est) 135 2.7% -53.1% 5 2,840 5.9% -34.8% 6 12
13 Sazgar Haval H6 122 2.4% new 10 1,337 2.8% new 15 21
14 Honda Civic (est) 119 2.3% -91.3% 12 2,351 4.9% -79.4% 8 5
15 Hyundai Sonata 90 1.8% n/a 18 963 2.0% -37.5% 16 16
16 Honda City (est) 89 1.7% -91.4% 14 1,774 3.7% -79.4% 13 8
17 Hyundai Elantra 80 1.6% #DIV/0! 15 960 2.0% -54.3% 17 15
18 Hyundai Porter 71 1.4% -26.8% 17 821 1.7% -27.6% 18 17
19 JAC X200 67 1.3% 21.8% 19 278 0.6% -45.2% 20 18
20 Isuzu D-Max 15 0.3% n/a  – 77 0.2% -65.0% 22 22
21 BAIC BJ40L 13 0.3% 160.0% 21 128 0.3% -69.5% 21 20
22 Chery Tiggo n/a n/a n/a 20 562 1.2% 680.6% 19 19

Source: PAMA

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