The Chevrolet S10 just misses out on the overall pole position.
The Paraguayan new vehicle market is down a steep -13.8% year-on-year over the First Half of 2023 to 14,564 units. Toyota stays on top of the brands ranking at 16% share vs. 15.7% over the Full Year 2022. It distances Chevrolet (14.6%) and Kia (12.8%), meaning the podium is unchanged on FY2022. Hyundai (11.7%) and Nissan (5.8%) both step up one spot to #4 and #5 respectively, while Fiat (4.6%) is up three ranks to #6 and Volkswagen down three to #7, going from 11.3% over FY2022 to just 3.6% now. Geely stays at #8 just as Mazda climbs to #9 and Peugeot falls to #10.
Over in the models aisle, the Toyota Hilux (7.6%) dominates again but the Chevrolet S10 (7.3%) is catching up, going from #6 over the Full Year 2022 to #2 now. The Nissan Kicks (4.2%) is also in outstanding shape at #3 with the Hyundai HB20 up one spot to #4. The Kia Seltos (3.5%) is up four ranks to #5 while the Toyota Fortuner is up 6 to #6. The Hyundai Creta surges from outside the FY2022 Top 20 directly to #7, Fiat Strada is up 9 spots to #8 and the Kia Soluto up 11 to #9.
Previous post: Paraguay Full Year 2022: Toyota and Hilux snap lead in strong market
Full H1 2023 Top 20 brands and models below.
Paraguay H1 2023 – brands:
| Pos | Brand | H1 2023 | % | FY22 |
| 1 | Toyota | 2,330 | 16.0% | 1 |
| 2 | Chevrolet | 2,126 | 14.6% | 2 |
| 3 | Kia | 1,864 | 12.8% | 3 |
| 4 | Hyundai | 1,704 | 11.7% | 5 |
| 5 | Nissan | 845 | 5.8% | 6 |
| 6 | Fiat | 670 | 4.6% | 9 |
| 7 | Volkswagen | 524 | 3.6% | 4 |
| 8 | Geely | 451 | 3.1% | 8 |
| 9 | Mazda | 408 | 2.8% | 11 |
| 10 | Peugeot | 379 | 2.6% | 7 |
| 11 | Citroen | 306 | 2.1% | 10 |
| 12 | Jeep | 291 | 2.0% | 12 |
| 13 | Ford | 248 | 1.7% | 13 |
| 14 | Renault | 248 | 1.7% | 14 |
| 15 | Mitsubishi | 248 | 1.7% | n/a |
| 16 | Isuzu | 218 | 1.5% | 15 |
| 17 | BMW | 218 | 1.5% | 16 |
| 18 | Changan | 160 | 1.1% | n/a |
| 19 | Mercedes | 146 | 1.0% | 17 |
| 20 | Maxus | 117 | 0.8% | n/a |
Paraguay H1 2023 – models:
| Pos | Model | H1 2023 | % | FY22 |
| 1 | Toyota Hilux | 1,108 | 7.6% | 1 |
| 2 | Chevrolet S10 | 1,068 | 7.3% | 6 |
| 3 | Nissan Kicks | 612 | 4.2% | 7 |
| 4 | Hyundai HB20 | 536 | 3.7% | 5 |
| 5 | Kia Seltos | 508 | 3.5% | 9 |
| 6 | Toyota Fortuner | 486 | 3.3% | 12 |
| 7 | Hyundai Creta | 384 | 2.6% | n/a |
| 8 | Fiat Strada | 341 | 2.3% | 17 |
| 9 | Kia Soluto | 317 | 2.2% | 20 |
| 10 | Kia Sportage | 307 | 2.1% | 8 |
| 11 | Kia Picanto | 304 | 2.1% | n/a |
| 12 | Hyundai HB20x | 290 | 2.0% | 11 |
| 13 | Chevrolet Montana | 288 | 2.0% | n/a |
| 14 | Chevrolet Tracker | 285 | 2.0% | 4 |
| 15 | Hyundai Tucson | 259 | 1.8% | n/a |
| 16 | Mitsubishi L200 Triton | 218 | 1.5% | n/a |
| 17 | Isuzu D-Max | 208 | 1.4% | n/a |
| 18 | Toyota Corolla Cross | 205 | 1.4% | 18 |
| 19 | Kia Sonet | 204 | 1.4% | 10 |
| 20 | Fiat Fiorino | 194 | 1.3% | n/a |
| 21 | Ford Ranger | 192 | 1.3% | n/a |
Source: CADAM
