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Honda (+82%) shines, Fiat Strada again to #1 – Greatest Promoting Vehicles Weblog

OffRoadingBlog
By OffRoadingBlog
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The Honda HR-V is inside the Brazilian Top 10 in August.

New light vehicle sales in Brazil edge up just 1.4% year-on-year in August to 196,878 units. This means the year-to-date tally is now up 10.9% to 1,347,065. Fiat (+2.8%) doubles the market growth to easily remain in the lead of the brands charts with a splendid 23.1% share (vs. 10.7% at home in Italy). Chevrolet (-3%) is back above Volkswagen (-11.7%) but the latter is still ahead year-to-date for just 428 sales. Toyota (+17.3%) reclaims the 4th spot it holds year-to-date off Hyundai (-11.7%), in difficulty. Jeep (-0.1%) is stable and gains one rank on July to #6 ahead of a freefalling Renault (-23.5%). Honda (+82%) and Nissan (+22.1%) lodge the two best upticks in the Top 10, with Volvo (+141.4%), Ram (+95.1%), Land Rover (+65.8%), Porsche (+44.6%), Mercedes (+36.5%), Ford (+26%) and Citroen (+15%) also impressive below. Chinese newcomers BYD (#16) and GWM (#17) exchange spots vs. July.

The Fiat Strada (-9.1%) frankly reclaims the top spot in the models charts with 6.5% share vs. 4.2% for the #2, the Chevrolet Onix (-15%). The VW Polo (+6223.1%), leader for the past two months, drops to #3, a ranking it also holds year-to-date. The Hyundai HB20 (-26.2%), Chevrolet Onix Plus (-21.3%) and Fiat Mobi (-13.4%) are all in a rut as is the Chevrolet Tracker (-5%) despite climbing back up 5 spots on July to #7 overall. The Honda HR-V (+1088.3%) is boosted up to #9 by the new generation. Below, the Fiat Cronos (+35.6%), VW Nivus (+46%), Saveiro (+62%) and Virtus (+746.6%) make themselves noticed. The GWM Haval H6 is up to #40, the BYD Song Plus up to #49 and the BYD Dolphin up to #60.

Previous month: Brazil July 2023: VW Polo repeats at #1, Nivus in Top 10, market up 27.6%

One year ago: Brazil August 2022: Market surges +22.5%, Fiat Strada back to #1

Full August 2023 Top 23 brands and Top 135 models below.

Brazil August 2023 – brands:

Pos Brand Aug-23 % /22 Jul 2023 % /22 Pos FY22
1 Fiat   45,479 23.1% 2.8% 1 296,763 22.0% 11.1% 1 1
2 Chevrolet 29,639 15.1% -3.0% 3 208,352 15.5% 19.5% 3 2
3 Volkswagen 28,806 14.6% -11.7% 2 208,780 15.5% 33.6% 2 3
4 Toyota   18,063 9.2% 17.3% 5 123,485 9.2% 0.6% 4 4
5 Hyundai   15,712 8.0% -11.7% 4 111,889 8.3% -8.6% 5 5
6 Jeep 12,333 6.3% -0.1% 7 87,405 6.5% -0.8% 6 6
7 Renault   9,894 5.0% -23.5% 6 76,885 5.7% -0.7% 7 7
8 Honda 7,429 3.8% 82.0% 9 48,267 3.6% 42.0% 8 8
9 Nissan 6,292 3.2% 22.1% 8 44,788 3.3% 21.3% 9 9
10 Peugeot 3,940 2.0% -9.1% 10 21,932 1.6% -25.7% 10 10
11 Chery 3,151 1.6% 0.1% 12 16,504 1.2% -31.5% 13 11
12 Citroen  2,751 1.4% 15.0% 11 20,328 1.5% 29.8% 11 12
13 Ford   2,497 1.3% 26.0% 13 16,643 1.2% 31.1% 12 14
14 Mitsubishi 1,577 0.8% -9.7% 14 10,546 0.8% -29.7% 14 13
15 BMW 1,511 0.8% 9.5% 15 9,075 0.7% -3.3% 15 15
16 BYD 1,455 0.7% n/a 17 3,954 0.3% n/a 20 n/a
17 GWM 1,452 0.7% new 16 4,567 0.3% new 18  –
18 Ram 987 0.5% 95.1% 18 6,356 0.5% 200.8% 16 20
19 Volvo 647 0.3% 141.4% 19 5,246 0.4% 72.5% 17 19
20 Mercedes 557 0.3% 36.5% 22 4,107 0.3% 2.9% 19 16
21 Land Rover 471 0.2% 65.8% 21 3,197 0.2% 34.0% 23 21
22 Porsche 454 0.2% 44.6% 23 3,519 0.3% 66.1% 22 22
23 Audi 427 0.2% -24.4% 20 3,790 0.3% 28.3% 21 17

Brazil August 2023 – models:

Pos Model Aug-23 % /22 Jul 2023 % /22 Pos FY22
1 Fiat Strada 12,870 6.5% -9.1% 3 73,803 5.5% -3.0% 1 1
2 Chevrolet Onix 8,345 4.2% -15.0% 4 62,715 4.7% 19.4% 2 3
3 VW Polo  8,220 4.2% 6223.1% 1 62,412 4.6% 2584.4% 3 52
4 Hyundai HB20 8,053 4.1% -26.2% 2 54,180 4.0% -12.5% 4 2
5 Chevrolet Onix Plus 7,055 3.6% -21.3% 10 49,192 3.7% 11.7% 5 4
6 Fiat Mobi 6,593 3.3% -13.4% 5 45,616 3.4% 7.2% 7 5
7 Chevrolet Tracker 6,372 3.2% -5.0% 12 40,773 3.0% 2.8% 9 7
8 Fiat Argo 5,892 3.0% -22.4% 7 44,971 3.3% 25.5% 8 9
9 Honda HR-V 5,775 2.9% 1088.3% 16 31,299 2.3% 736.2% 16 37
10 VW T-Cross 5,452 2.8% -12.0% 6 46,038 3.4% 8.1% 6 8
11 Jeep Compass 5,315 2.7% 0.6% 19 40,369 3.0% -0.8% 11 10
12 Hyundai Creta 5,195 2.6% -10.5% 14 40,457 3.0% 0.7% 10 11
13 Fiat Cronos 5,093 2.6% 35.6% 15 29,322 2.2% 23.6% 19 19
14 Jeep Renegade 5,044 2.6% 8.4% 11 32,917 2.4% -2.6% 14 13
15 VW Nivus 4,936 2.5% 46.0% 9 32,310 2.4% 40.2% 15 20
16 Fiat Toro 4,639 2.4% 8.1% 21 34,053 2.5% -1.3% 13 15
17 VW Saveiro 4,593 2.3% 62.0% 13 29,035 2.2% 247.0% 21 27
18 Renault Kwid 4,569 2.3% -33.1% 8 37,817 2.8% 10.0% 12 12
19 Toyota Hilux 4,435 2.3% 11.5% 20 30,313 2.3% 2.3% 18 16
20 Fiat Fastback 4,308 2.2% new 24 25,438 1.9% new 24 47
21 Toyota Corolla 4,175 2.1% 23.3% 23 27,838 2.1% -1.5% 23 17
22 Nissan Kicks 4,136 2.1% -2.7% 18 30,950 2.3% 16.5% 17 21
23 Fiat Pulse 3,742 1.9% -21.6% 22 29,180 2.2% -14.4% 20 14
24 Peugeot 208 3,318 1.7% 17.5% 26 17,967 1.3% -13.2% 26 23
25 Toyota Corolla Cross 3,247 1.6% -0.1% 25 28,359 2.1% -2.6% 22 18
26 VW Virtus 3,107 1.6% 746.6% 29 15,525 1.2% 339.2% 30 55
27 Chevrolet Montana 2,884 1.5% new 28 19,895 1.5% new 25 n/a
28 Toyota Yaris Sedan 2,597 1.3% 121.2% 30 11,159 0.8% 19.4% 37 36
29 Chevrolet Spin 2,341 1.2% 54.5% 31 12,958 1.0% 33.8% 34 33
30 Hyundai HB20S 2,294 1.2% 130.1% 17 16,604 1.2% -4.6% 28 26
31 Citroen C3 2,182 1.1% n/a 27 16,549 1.2% n/a 29 42
32 Chevrolet S10 2,037 1.0% -3.7% 32 17,790 1.3% -2.9% 27 24
33 Toyota Yaris Hatch 1,996 1.0% -10.7% 35 15,485 1.1% -5.8% 31 25
34 Renault Duster 1,973 1.0% -5.5% 34 14,547 1.1% 6.5% 32 28
35 Jeep Commander 1,922 1.0% -17.8% 36 13,834 1.0% 2.6% 33 29
36 Fiat Fiorino 1,884 1.0% -0.7% 42 11,611 0.9% -10.8% 35 31
37 Ford Ranger 1,825 0.9% 33.1% 43 11,281 0.8% 29.8% 36 38
38 Toyota Hilux SW4 1,491 0.8% 22.1% 39 9,623 0.7% 4.7% 38 39
39 VW Taos 1,481 0.8% -11.2% 40 9,113 0.7% 36.3% 39 41
40 GWM Haval H6 1,452 0.7% new 47 4,567 0.3% new 52  –
41 Renault Oroch 1,395 0.7% 23.0% 37 8,420 0.6% 32.9% 41 40
42 Chery Tiggo 8 1,290 0.7% 8.6% 48 5,905 0.4% -7.4% 47 44
43 Renault Master 1,128 0.6% 6.2% 49 6,844 0.5% 6.3% 44 46
44 Mitsubishi L200 1,004 0.5% -21.8% 46 7,197 0.5% -30.3% 43 35
45 Nissan Versa 977 0.5% 267.3% 44 5,634 0.4% 18.0% 48 54
46 Chery Tiggo 5X 968 0.5% 26.9% 41 5,966 0.4% -10.4% 46 48
47 Honda City 935 0.5% -55.1% 45 8,591 0.6% -48.8% 40 30
48 Nissan Frontier 803 0.4% 33.8% 50 5,427 0.4% 1.6% 50 50
49 BYD Song Plus 762 0.4% new 54 2,303 0.2% new 63  –
50 Chery Tiggo 7 693 0.4% -29.5% 52 3,926 0.3% -34.8% 53 49
51 Renault Sandero 677 0.3% -32.4% 38 5,584 0.4% -15.4% 49 43
52 Honda City Hatch 647 0.3% -57.0% 51 7,960 0.6% -23.8% 42 34
53 VW Amarok 554 0.3% -22.9% 53 4,798 0.4% 45.5% 51 53
54 Citroen C4 Cactus 428 0.2% -78.4% 65 2,486 0.2% -81.4% 60 32
55 BMW 320i 425 0.2% 95.9% 57 3,068 0.2% 10.9% 55 57
56 Volvo XC60 412 0.2% 524.2% 55 3,015 0.2% 158.1% 56 75
57 BMW X1 385 0.2% -20.9% 56 2,376 0.2% -17.2% 61 62
58 Nissan Sentra 376 0.2% n/a 60 2,604 0.2% n/a 57 n/a
59 VW Jetta 371 0.2% 827.5% 78 1,177 0.1% 187.1% 76 109
60 BYD Dolphin 371 0.2% new 92 468 0.0% new 102  –
61 Mitsubishi Eclipse Cross 366 0.2% -8.5% 62 2,048 0.2% -10.1% 65 59
62 Fiat Scudo 340 0.2% 378.9% 63 2,350 0.2% 1543.4% 62 93
63 Chevrolet Equinox 328 0.2% 129.4% 58 2,555 0.2% #VALUE! 58 77
64 Ram 2500 255 0.1% 138.3% 76 1,035 0.1% 35.3% 84 92
65 Mercedes Sprinter 315 213 0.1% 227.7% 89 951 0.1% 599.3% 86 115
66 Ford Transit 211 0.1% 15.9% 67 1,909 0.1% 139.8% 66 71
67 Ram Classic 209 0.1% new 74 1,480 0.1% new 68 108
68 Mitsubishi Pajero 207 0.1% 381.4% 66 1,291 0.1% -3.8% 70 73
69 Peugeot Expert 207 0.1% -46.4% 73 1,132 0.1% -56.8% 77 61
70 Ram 3500 202 0.1% -10.2% 77 2,531 0.2% 241.6% 59 68
71 Land Rover Discovery 202 0.1% 24.7% 79 1,052 0.1% 3.1% 83 82
72 Peugeot Partner 186 0.1% -79.3% 59 1,106 0.1% -15.7% 80 69
73 Chery Arrizo 6 175 0.1% 212.5% 101 565 0.0% -53.0% 98 81
74 Ram Rampage 175 0.1% new 124 203 0.0% new 123  –
75 Iveco Daily   168 0.1% 9.1% 75 1,295 0.1% 200.5% 69 96
76 VW/MAN Express 163 0.1% -18.5% 81 1,229 0.1% -21.3% 73 70
77 Ford Maverick 153 0.1% -5.0% 70 1,073 0.1% -2.2% 81 85
78 BYD D1 153 0.1% 2085.7% 80 316 0.0% 3411.1% 111 n/a
79 Peugeot 2008 146 0.1% 23.7% 71 1,219 0.1% -71.5% 75 56
80 Ram 1500 146 0.1% -16.1% 68 1,107 0.1% 82.4% 79 86
81 Audi Q3 142 0.1% -24.5% 82 976 0.1% 256.2% 85 78
82 BMW X4 140 0.1% 47.4% n/a 698 0.1% 1.3% 92 99
83 Citroen Jumpy 132 0.1% -55.9% 99 1,242 0.1% -39.3% 72 65
84 Audi Q5 129 0.1% -11.0% 86 1,219 0.1% 27.8% 74 80
85 Volvo XC90 127 0.1% n/a 97 780 0.1% n/a 88 n/a
86 Mercedes C Class 117 0.1% 1571.4% 90 516 0.0% -19.6% 100 88
87 Kia K2500 111 0.1% -59.2% 69 1,518 0.1% -10.2% 67 66
88 Porsche Macan 110 0.1% -6.8% 93 940 0.1% 27.9% 87 91
89 Chevrolet Trailblazer 109 0.1% -55.5% 83 1,108 0.1% -26.7% 78 63
90 Porsche 911 109 0.1% 240.6% 105 572 0.0% 72.8% 97 105
91 Fiat Ducato 107 0.1% 167.5% 103 311 0.0% -82.6% 112 76
92 Hyundai Ioniq 103 0.1% n/a n/a 120 0.0% n/a 131 128
93 Porsche Cayenne 100 0.1% n/a 72 1,280 0.1% n/a 71 n/a
94 Land Rover Defender 97 0.0% n/a 85 742 0.1% n/a 90 139
95 Effa V21 97 0.0% 61.7% 98 559 0.0% 30.9% 99 101
96 Chevrolet Cruze Sedan 95 0.0% -89.3% 87 770 0.1% -88.6% 89 51
97 Renault Logan 88 0.0% -87.2% 33 3,377 0.3% -49.4% 54 45
98 Ford F-150 87 0.0% n/a 64 726 0.1% n/a 91 n/a
99 BMW 330E 69 0.0% -37.8% 130 434 0.0% 21.9% 103 107
100 Honda Civic 66 0.0% 1000.0% n/a 390 0.0% -80.4% 106 72
101 Mini Cooper 65 0.0% 32.7% 100 489 0.0% 6.3% 101 100
102 Volvo XC40 62 0.0% -37.4% 88 1,071 0.1% 13.8% 82 74
103 Mercedes GLB 61 0.0% 662.5% 95 697 0.1% 1.2% 93 103
104 VW Gol 57 0.0% -99.5% 84 6,110 0.5% -87.1% 45 6
105 Kia Stonic 55 0.0% n/a 91 668 0.0% n/a 94 111
106 Audi A5 47 0.0% 23.7% 104 338 0.0% 76.0% 109 119
107 Porsche Panamera 47 0.0% 95.8% 111 255 0.0% 64.5% 116 131
108 Porsche Taycan 39 0.0% 77.3% 113 206 0.0% -1.9% 122 127
109 Jeep Gladiator 38 0.0% -30.9% 115 129 0.0% 101.6% 130 140
110 Effa V22 35 0.0% 25.0% 107 252 0.0% 53.7% 118 125
111 Audi A3 Sedan 33 0.0% 26.9% 96 426 0.0% 21.4% 104 110
112 Chevrolet Cruze Hatch 33 0.0% -74.4% 110 271 0.0% -74.1% 114 84
113 JAC E-JS1 32 0.0% -56.2% 109 292 0.0% -38.9% 113 106
114 Peugeot Boxer 31 0.0% 210.0% 123 115 0.0% 32.2% 132 144
115 Porsche Boxster 30 0.0% 2900.0% 125 157 0.0% 93.8% 126 146
116 Ford Mustang 27 0.0% -55.0% 112 270 0.0% 23.9% 115 122
117 BMW i4 26 0.0% new 126 112 0.0% new 133 n/a
118 BMW M3 24 0.0% 50.0% 116 210 0.0% 94.4% 121 134
119 Audi A3 21 0.0% 425.0% 106 245 0.0% 63.3% 119 135
120 Porsche Cayman 17 0.0% 1600.0% 122 99 0.0% 147.5% 134 n/a
121 Toyota Corolla GR 15 0.0% new 120 32 0.0% new 158  –
122 Iveco Daily 30-130 14 0.0% -60.0% 108 134 0.0% -67.3% 129 113
123 BYD Seal 14 0.0% new 133 23 0.0% new 168  –
124 Mercedes CLA250 12 0.0% -76.0% 121 213 0.0% -35.3% 120 114
125 BMW 530E 12 0.0% -33.3% 131 66 0.0% -9.6% 143 142
126 JAC EJV5.5 11 0.0% new n/a 21 0.0% new 169  –
127 Mercedes CLA45 10 0.0% 400.0% n/a 74 0.0% 80.5% 137 147
128 Lexus ES300 10 0.0% n/a 129 57 0.0% n/a 148 n/a
129 Mercedes A Class 10 0.0% 25.0% n/a 40 0.0% 8.1% 156 n/a
130 Audi A4 9 0.0% -35.7% 114 252 0.0% 171.0% 117 124
131 VW Fusca 9 0.0% 125.0% n/a 60 0.0% 53.8% 145 n/a
132 Mercedes Sprinter 517 9 0.0% new 127 44 0.0% new 152  –
133 Hyundai HR 8 0.0% -42.9% 117 73 0.0% -87.8% 139 104
134 BMW 420i 8 0.0% 0.0% 128 68 0.0% 17.2% 141 138
135 Jaguar F-Type 8 0.0% 0.0% 134 57 0.0% 78.1% 147 n/a
136 Citroen Jumper 8 0.0% 0.0% 132 46 0.0% -25.8% 151 149

Source: Fenabrave

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