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Chevrolet (+67.8%), Fiat (+150%) prime market up 21.7% – Finest Promoting Automobiles Weblog


Fiat sales are up 150% year-on-year in August.

The Uruguayan new light vehicle market is up 21.7% year-on-year in August to 5,074 sales, bringing the year-to-date tally up 7.6% to 35,985. Atop the brands ranking, Chevrolet (+67.8%) and Fiat (+150%) vastly outpace the market to 17.8% and 15.2% share respectively vs. 16.9% and 10.7% year-to-date. Note Fiat is now #2 year-to-date, displacing Suzuki down -58.6% to #9 this month. Four of the next five models completely underperform: Toyota (-14.4%), Renault (-15.1%) and Hyundai (-19%) are all down while Nissan (+3.7%) is soft. The only bright light is Peugeot, up 73.3% year-on-year and up 91% year-to-date. Below, Citroen (+243.5%), BYD (+942.9%) and Chery (+100%) stand out.

Previous month: Uruguay July 2023: Chevrolet clear leader, Suzuki up spectacularly

One year ago: Uruguay August 2022: Suzuki topples Volkswagen in market up 8.6%

Full August 2023 Top 57 All brands ranking below.

Uruguay August 2023 – brands:

Pos Brand Aug-23 % /22 Jul 2023 % /22 Pos FY22
1 Chevrolet 903 17.8% 67.8% 1 5,919 16.9% 25.1% 1 1
2 Fiat 770 15.2% 150.0% 4 3,761 10.7% 6.0% 2 5
3 Volkswagen 463 9.1% -7.8% 6 3,386 9.7% -15.0% 4 2
4 Renault 355 7.0% -15.1% 5 2,818 8.0% -25.8% 5 3
5 Hyundai 337 6.6% -19.0% 3 2,272 6.5% -40.2% 7 4
6 Peugeot 312 6.1% 73.3% 7 2,448 7.0% 91.0% 6 8
7 Toyota 256 5.0% -14.4% 10 1,639 4.7% -8.1% 10 7
8 Nissan 227 4.5% 3.7% 9 1,659 4.7% 0.3% 9 9
9 Suzuki 226 4.5% -58.6% 2 3,636 10.4% 31.3% 3 6
10 Citroen 213 4.2% 243.5% 8 2,140 6.1% 149.4% 8 10
11 BYD 146 2.9% 942.9% 25 546 1.6% 117.5% 12 12
12 Chery 102 2.0% 100.0% 11 582 1.7% 18.3% 11 11
13 Ford 54 1.1% 25.6% 12 441 1.3% 67.7% 14 13
14 Jetour 53 1.0% 1.9% 13 511 1.5% 53.5% 13 14
15 BMW 50 1.0% 42.9% 15 327 0.9% 30.8% 16 21
16 Jeep 45 0.9% 73.1% 21 256 0.7% 2.4% 20 20
17 LMI 44 0.9% n/a  – 44 0.1% 76.0% 35 38
18 Kia 40 0.8% 400.0% 19 147 0.4% 119.4% 27 31
19 Victory 37 0.7% 54.2% 28 313 0.9% 58.9% 17 24
20 Mercedes 36 0.7% -20.0% 20 284 0.8% 0.0% 19 18
21 Honda 32 0.6% -52.2% 17 231 0.7% -24.3% 22 15
22 Today Sunshine 31 0.6% n/a  – 31 0.1% 121.4% 37 48
23 DongFeng (DFSK) 30 0.6% 0.0% 16 291 0.8% 15.0% 18 19
24 JAC 30 0.6% -9.1% 22 229 0.7% 1.8% 23 23
25 Changan 25 0.5% -32.4% 14 349 1.0% 70.2% 15 22
26 GWM 25 0.5% -19.4% 26 248 0.7% -22.7% 21 17
27 Audi 24 0.5% 0.0% 23 174 0.5% -5.9% 25 26
28 Tesla 22 0.4% n/a  – 22 0.1% 69.2% 40 37
29 Geely 21 0.4% -44.7% 24 196 0.6% -39.5% 24 16
30 Volvo 17 0.3% 21.4% 27 120 0.3% 62.2% 29 30
31 Kaiyun 15 0.3% n/a  – 15 0.0% n/a 46 43
32 Mitsubishi 14 0.3% 16.7% 30 164 0.5% 27.1% 26 28
33 Subaru 12 0.2% 33.3% 34 77 0.2% 22.2% 31 32
34 XEV 12 0.2% n/a 32 43 0.1% 4200.0% 36 35
35 Alfa Romeo 12 0.2% n/a  – 12 0.0% n/a 48 50
36 Mazda 10 0.2% -16.7%  – 110 0.3% -27.6% 30 27
37 Jinpeng 8 0.2% new  – 8 0.0% new 52  –
38 Opel 6 0.1% -62.5% 31 49 0.1% -58.8% 33 29
39 Furinka 6 0.1% new  – 6 0.0% new 55 61
40 Maxus 5 0.1% n/a 29 64 0.2% 2033.3% 32 49
41 JMC 5 0.1% -16.7% 42 26 0.1% -3.7% 38 36
42 Foton 5 0.1% n/a 38 19 0.1% 72.7% 43 41
43 Karry 4 0.1% -87.9% 18 145 0.4% -25.6% 28 25
44 Mini 4 0.1% -33.3% 35 47 0.1% 0.0% 34 33
45 Land Rover 4 0.1% 100.0% 37 24 0.1% 140.0% 39 45
46 Bestune 4 0.1% n/a 39 20 0.1% 300.0% 42 54
47 Haval 4 0.1% n/a 36 16 0.0% 433.3% 45 52
48 Kaiyi 3 0.1% new  – 6 0.0% new 54  –
49 Jinma 3 0.1% new  – 3 0.0% new 58  –
50 Iveco 2 0.0% -33.3% 33 21 0.1% 75.0% 41 40
51 Seat 2 0.0% 100.0% 44 9 0.0% -72.7% 51 34
52 Hozon 2 0.0% n/a 41 5 0.0% -44.4% 56 47
53 Letin 2 0.0% n/a  – 2 0.0% 100.0% 61 67
54 BAIC 1 0.0% n/a  – 17 0.0% n/a 44 58
55 Ram 1 0.0% 0.0% 40 11 0.0% -15.4% 49 44
56 Porsche 1 0.0% n/a  – 6 0.0% 100.0% 53 53
57 Maple 1 0.0% n/a  – 3 0.0% -70.0% 60 51

Source: Autodata

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