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Fiat and Strada dominate, BYD and GWM up – Greatest Promoting Vehicles Weblog

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The BYD Dolphin is now inside the Brazilian Top 50.

The Brazilian new light vehicle market is up a soft 3.9% year-on-year in September to 187,433 units. This means the year-to-date tally is now up 9.9% to 1,534,483. Fiat (+11.1%) easily holds onto the brands top spot with 23.1% share vs. 11.8% at home in Italy. Volkswagen (+13.4%) also beats the market at #2 with 15.8% of the market, in line with the 15.5% it holds year-to-date. Chevrolet (-4.6%) disappoints with a year-on-year loss as does Hyundai (-1.1%) at #4. Toyota (+7%) is solid but drops one spot on August to #5. Below, Renault (-18.3%), Jeep (-10.3%) and most strikingly Chery (-22%) all lose significant ground year-on-year with Honda (-2.6%) also in negative. In contrast Nissan (+43.5%) shines at #8. Chinese fare BYD is up two spots on September to #14 with 1.1% share vs. #17 and 0.4% year-to-date. GWM (#17) is also way higher than its YTD level at 0.7% for the month vs. 0.4% YTD.

The Fiat Strada (+29.5%) shows splendid health to retain the models top spot with 6.8% share vs. 5.6% year-to-date. The VW Polo (+10591%) is back up to #2, a ranking it now also holds year-to-date, dislodging the Chevrolet Onix (-0.6%). The Hyundai HB20 (-13.7%) and Chevrolet Onix Plus (-12.8%) both struggle and round out the Top 5. In fact the rest of the Top 10 is entirely in negative, with the Fiat Mobi (-19.5%) and Argo (-16.3%) the hardest hit and the Renault Kwid (-12%), Chevrolet Tracker (-8.3%) and VW T-Cross (-7.5%) also down. Below, the VW Nivus (+57.5%), Honda HR-V (+55%), Fiat Cronos (+50.1%) and Nissan Kicks (+32.6%) all impress. Below, the GWM Haval H6 (#40) remains the best-selling Chinese model in Brazil just as the new BYD Dolphin cracks the Top 50 for the first time at #44.

Previous month: Brazil August 2023: Honda (+82%) shines, Fiat Strada back to #1

One year ago: Brazil September 2022: Sales soar 26.8%, Chery iCar and Fiat Fastback land

Full September 2023 Top 23 brands and Top 130 models below.

Brazil September 2023 – brands:

Pos Brand Sep-23 % /22 Aug 2023 % /22 Pos FY22
1 Fiat   43,234 23.1% 11.1% 1 339,992 22.2% 11.1% 1 1
2 Volkswagen 29,651 15.8% 13.4% 3 238,428 15.5% 30.7% 2 3
3 Chevrolet 27,959 14.9% -4.6% 2 236,309 15.4% 16.0% 3 2
4 Hyundai   16,152 8.6% -1.1% 5 128,041 8.3% -7.8% 5 5
5 Toyota   16,023 8.5% 7.0% 4 139,508 9.1% 1.3% 4 4
6 Renault   10,410 5.6% -18.3% 7 87,295 5.7% -3.3% 7 7
7 Jeep 9,781 5.2% -10.3% 6 97,186 6.3% -1.9% 6 6
8 Nissan 6,360 3.4% 43.5% 9 51,146 3.3% 23.6% 9 9
9 Honda 5,995 3.2% -2.6% 8 54,262 3.5% 35.1% 8 8
10 Chery 2,937 1.6% -22.0% 11 19,441 1.3% -30.2% 12 11
11 Peugeot 2,923 1.6% -4.9% 10 24,852 1.6% -23.7% 10 10
12 Citroen  2,455 1.3% -38.4% 12 22,782 1.5% 15.9% 11 12
13 Ford   2,379 1.3% 24.3% 13 19,021 1.2% 30.2% 13 14
14 BYD 2,137 1.1% new 16 6,091 0.4% new 17 n/a
15 Mitsubishi 1,758 0.9% -8.1% 14 12,304 0.8% -27.2% 14 13
16 BMW 1,411 0.8% 23.2% 15 10,486 0.7% -0.4% 15 15
17 GWM 1,307 0.7% new 17 5,874 0.4% new 18  –
18 Ram 976 0.5% 44.0% 18 7,332 0.5% 162.7% 16 20
19 Audi 600 0.3% -24.8% 23 4,390 0.3% 17.0% 21 17
20 Volvo 499 0.3% 0.0% 19 5,745 0.4% 62.3% 19 19
21 Land Rover 456 0.2% 42.5% 21 3,653 0.2% 35.0% 23 21
22 Porsche 434 0.2% 47.1% 22 3,953 0.3% 63.8% 22 22
23 Mercedes 339 0.2% -21.9% 20 4,447 0.3% 0.5% 20 16

Brazil September 2023 – models:

Pos Model Sep-23 % /22 Aug 2023 % /22 Pos FY22
1 Fiat Strada 12,835 6.8% 29.5% 1 86,638 5.6% 0.7% 1 1
2 VW Polo  9,515 5.1% 10591.0% 3 71,927 4.7% 2879.6% 2 52
3 Chevrolet Onix 8,033 4.3% -0.6% 2 70,746 4.6% 16.8% 3 3
4 Hyundai HB20 7,622 4.1% -13.7% 4 61,802 4.0% -12.6% 4 2
5 Chevrolet Onix Plus 6,788 3.6% -12.8% 5 55,980 3.6% 8.0% 5 4
6 Chevrolet Tracker 6,537 3.5% -8.3% 7 47,310 3.1% 1.1% 9 7
7 Fiat Mobi 6,016 3.2% -19.5% 6 51,630 3.4% 3.2% 6 5
8 Fiat Argo 5,938 3.2% -16.3% 8 50,909 3.3% 18.6% 8 9
9 VW T-Cross 5,365 2.9% -7.5% 10 51,402 3.3% 6.2% 7 8
10 Renault Kwid 5,032 2.7% -12.0% 18 42,848 2.8% 6.9% 12 12
11 VW Saveiro 4,973 2.7% 7.9% 17 34,008 2.2% 162.1% 19 27
12 VW Nivus 4,771 2.5% 57.5% 15 37,080 2.4% 42.2% 14 20
13 Nissan Kicks 4,706 2.5% 32.6% 22 35,655 2.3% 18.4% 17 21
14 Fiat Cronos 4,602 2.5% 50.1% 13 33,923 2.2% 26.6% 20 19
15 Honda HR-V 4,583 2.4% 55.0% 9 35,882 2.3% 435.6% 16 37
16 Hyundai Creta 4,444 2.4% -20.4% 12 44,901 2.9% -1.9% 10 11
17 Jeep Compass 4,415 2.4% -12.5% 11 44,784 2.9% -2.1% 11 10
18 Fiat Toro 4,042 2.2% -6.8% 16 38,095 2.5% -1.9% 13 15
19 Hyundai HB20S 3,855 2.1% 141.1% 30 20,459 1.3% 7.6% 26 26
20 Jeep Renegade 3,757 2.0% 0.1% 14 36,674 2.4% -2.3% 15 13
21 Toyota Hilux 3,735 2.0% -10.3% 19 34,048 2.2% 0.7% 18 16
22 Fiat Fastback 3,670 2.0% 749.5% 20 29,106 1.9% 6637.5% 24 47
23 Toyota Corolla 3,471 1.9% 3.3% 21 31,309 2.0% -1.0% 23 17
24 Fiat Pulse 3,216 1.7% -26.9% 23 32,396 2.1% -15.9% 21 14
25 Toyota Corolla Cross 2,996 1.6% 4.7% 25 31,355 2.0% -2.0% 22 18
26 VW Virtus 2,601 1.4% 731.0% 26 18,126 1.2% 371.0% 30 55
27 Renault Duster 2,598 1.4% 3.7% 34 17,145 1.1% 5.4% 32 28
28 Toyota Yaris Sedan 2,551 1.4% 87.4% 28 13,710 0.9% 28.0% 36 36
29 Fiat Fiorino 2,524 1.3% 32.6% 36 14,135 0.9% -5.3% 35 31
30 Chevrolet Montana 2,455 1.3% n/a 27 22,350 1.5% 148900.0% 25 n/a
31 Peugeot 208 2,287 1.2% 3.3% 24 20,252 1.3% -11.6% 27 23
32 Citroen C3 1,990 1.1% 24.1% 31 18,538 1.2% 957.5% 29 42
33 Ford Ranger 1,890 1.0% 42.3% 37 13,170 0.9% 31.4% 37 38
34 Chevrolet Spin 1,862 1.0% -9.7% 29 14,820 1.0% 26.2% 34 33
35 Toyota Yaris Hatch 1,826 1.0% -22.0% 33 17,311 1.1% -7.8% 31 25
36 Chevrolet S10 1,635 0.9% -32.1% 32 19,425 1.3% -6.3% 28 24
37 Jeep Commander 1,545 0.8% -25.1% 35 15,379 1.0% -1.0% 33 29
38 VW Taos 1,387 0.7% -2.4% 39 10,499 0.7% 29.5% 39 41
39 Toyota Hilux SW4 1,370 0.7% 80.7% 38 10,993 0.7% 10.5% 38 39
40 GWM Haval H6 1,307 0.7% new 40 5,874 0.4% new 51  –
41 Chery Tiggo 5X 1,293 0.7% 91.0% 46 7,259 0.5% -1.0% 45 48
42 Mitsubishi L200 1,282 0.7% -10.3% 44 8,479 0.6% -27.8% 43 35
43 Renault Oroch 1,073 0.6% -34.6% 41 9,493 0.6% 19.0% 40 40
44 BYD Dolphin 1,036 0.6% new 60 1,504 0.1% new 69  –
45 Renault Master 874 0.5% -26.4% 43 7,719 0.5% 1.2% 44 46
46 BYD Song Plus 863 0.5% new 49 3,166 0.2% new 57  –
47 VW Amarok 816 0.4% 31.4% 53 5,614 0.4% 43.3% 52 53
48 Chery Tiggo 8 750 0.4% -52.9% 42 6,655 0.4% -16.5% 46 44
49 Honda City Hatch 683 0.4% -53.0% 52 8,643 0.6% -27.4% 42 34
50 Honda City 682 0.4% -60.8% 47 9,273 0.6% -49.9% 41 30
51 Nissan Versa 662 0.4% 237.8% 45 6,296 0.4% 26.8% 47 54
52 Chery Tiggo 7 637 0.3% -22.6% 50 4,563 0.3% -33.3% 53 49
53 Nissan Frontier 601 0.3% -10.8% 48 6,027 0.4% 0.2% 50 50
54 Renault Sandero 551 0.3% -29.1% 51 6,135 0.4% -16.9% 48 43
55 Chevrolet Equinox 377 0.2% 73.7% 63 2,932 0.2% 251.1% 59 77
56 Ram Rampage 376 0.2% new 74 579 0.0% new 104  –
57 BMW X1 367 0.2% 6.1% 57 2,743 0.2% -14.7% 61 62
58 Citroen C4 Cactus 364 0.2% -82.8% 54 2,850 0.2% -81.6% 60 32
59 BMW 320i 350 0.2% 25.9% 55 3,418 0.2% 12.2% 55 57
60 Nissan Sentra 342 0.2% n/a 58 2,946 0.2% n/a 58 n/a
61 Fiat Scudo 306 0.2% 18.1% 62 2,656 0.2% 560.7% 63 93
62 Mitsubishi Eclipse Cross 283 0.2% -33.6% 61 2,331 0.2% -13.7% 64 59
63 Volvo XC60 271 0.1% 25.5% 56 3,286 0.2% 137.4% 56 75
64 Kia K2500 249 0.1% 0.8% 87 1,767 0.1% -8.8% 67 66
65 Renault Logan 240 0.1% -71.2% 97 3,617 0.2% -51.8% 54 45
66 Chery Arrizo 6 231 0.1% 413.3% 73 796 0.1% -36.1% 94 81
67 Peugeot Partner 230 0.1% 5.5% 72 1,336 0.1% -12.7% 78 69
68 Land Rover Discovery 203 0.1% 32.7% 71 1,255 0.1% 7.0% 80 82
69 Audi Q5 200 0.1% -17.0% 84 1,419 0.1% 18.7% 71 80
70 Peugeot Expert 194 0.1% -34.9% 69 1,325 0.1% -54.6% 79 61
71 Mitsubishi Pajero 191 0.1% 354.8% 68 1,482 0.1% 7.1% 70 73
72 VW Jetta 182 0.1% 3540.0% 59 1,359 0.1% 227.5% 75 109
73 Ram Classic 181 0.1% new 67 1,661 0.1% new 68 108
74 Ram 2500 173 0.1% 94.4% 64 1,208 0.1% 41.5% 82 92
75 Ram 3500 169 0.1% -61.7% 70 2,700 0.2% 128.4% 62 68
76 VW/MAN Express 165 0.1% -7.3% 76 1,394 0.1% -19.9% 73 70
77 Audi Q3 164 0.1% -41.2% 81 1,140 0.1% 106.1% 86 78
78 Peugeot 2008 155 0.1% -31.7% 79 1,374 0.1% -69.5% 74 56
79 Ford Territory 147 0.1% 72.9% n/a 781 0.1% -1.5% 95 95
80 BYD Yuan Plus 145 0.1% new n/a 780 0.1% new 96 n/a
81 Ford Transit 129 0.1% -54.6% 66 2,038 0.1% 88.7% 66 71
82 Porsche 911 126 0.1% 16.7% 90 698 0.0% 58.6% 98 105
83 BMW X4 111 0.1% 40.5% 82 809 0.1% 5.3% 92 99
84 Chevrolet Trailblazer 108 0.1% -84.9% 89 1,216 0.1% -45.4% 81 63
85 Chevrolet Cruze Sedan 106 0.1% -86.4% 96 876 0.1% -88.4% 89 51
86 Iveco Daily   101 0.1% -33.6% 75 1,396 0.1% 139.5% 72 96
87 Citroen Jumpy 94 0.1% -63.1% 83 1,336 0.1% -41.9% 77 65
88 Mercedes Sprinter 315 90 0.0% 50.0% 65 1,041 0.1% 431.1% 87 115
89 Kia Sportage 90 0.0% n/a n/a 750 0.0% n/a 97 n/a
90 Volvo XC90 87 0.0% n/a 85 867 0.1% n/a 90 n/a
91 Porsche Macan 83 0.0% -13.5% 88 1,023 0.1% 23.1% 88 91
92 Effa V21 83 0.0% -2.4% 95 642 0.0% 25.4% 101 101
93 Hyundai Ioniq 81 0.0% -66.0% 92 201 0.0% -15.5% 127 128
94 Fiat Ducato 79 0.0% 163.3% 91 390 0.0% -78.5% 110 76
95 Ram 1500 77 0.0% -48.0% 80 1,184 0.1% 56.8% 83 86
96 Volvo XC40 75 0.0% -48.3% 102 1,146 0.1% 5.5% 84 74
97 Mercedes C Class 74 0.0% 45.1% 86 590 0.0% -14.9% 103 88
98 Land Rover Defender 72 0.0% n/a 94 814 0.1% n/a 91 139
99 Ford F-150 72 0.0% n/a 98 798 0.1% n/a 93 n/a
100 Ford Maverick 70 0.0% 27.3% 77 1,143 0.1% -0.8% 85 85
101 Audi A3 Sedan 69 0.0% 137.9% 111 495 0.0% 30.3% 106 110
102 BYD Seal 68 0.0% new 123 91 0.0% new 136  –
103 Porsche Cayenne 67 0.0% n/a 93 1,347 0.1% n/a 76 n/a
104 Audi A5 64 0.0% 146.2% 106 402 0.0% 84.4% 109 119
105 JAC E-JS1 57 0.0% 16.3% 113 349 0.0% -33.8% 112 106
106 Porsche Panamera 57 0.0% 171.4% 107 312 0.0% 77.3% 116 131
107 BMW 330E 54 0.0% -45.5% 99 488 0.0% 7.3% 107 107
108 Mini Cooper 49 0.0% -27.9% 101 538 0.0% 1.9% 105 100
109 Nissan Leaf 49 0.0% 276.9% n/a 217 0.0% -19.3% 124 117
110 Porsche Boxster 45 0.0% n/a 115 202 0.0% n/a 126 146
111 Jeep Gladiator 44 0.0% 25.7% 109 173 0.0% 74.7% 128 140
112 Porsche Cayman 41 0.0% n/a 120 140 0.0% n/a 132 n/a
113 Audi A3 34 0.0% 1033.3% 119 279 0.0% 82.4% 120 135
114 Chevrolet Cruze Hatch 31 0.0% -68.4% 112 302 0.0% -73.6% 117 84
115 Ford Mustang 29 0.0% -47.3% 116 299 0.0% 9.5% 118 122
116 Effa V22 29 0.0% 20.8% 110 281 0.0% 49.5% 119 125
117 Peugeot Boxer 23 0.0% 360.0% 114 138 0.0% 50.0% 133 144
118 VW Gol 21 0.0% -99.6% 104 6,131 0.4% -88.4% 49 6
119 Honda Civic 21 0.0% 2000.0% 100 411 0.0% -79.3% 108 72
120 BMW M3 15 0.0% 0.0% 118 225 0.0% 82.9% 122 134
121 Audi e-Tron GT 10 0.0% 0.0% n/a 36 0.0% -16.3% 160 n/a
122 BMW i4 9 0.0% new 117 121 0.0% new 134 n/a
123 Mercedes Sprinter 517 9 0.0% new 132 53 0.0% new 152  –
124 Chevrolet Corvette 9 0.0% 0.0% n/a 52 0.0% -23.5% 153 145
125 Mercedes A Class 9 0.0% 12.5% 129 49 0.0% 8.9% 156 n/a
126 Iveco Daily 30-130 8 0.0% -60.0% 122 142 0.0% -67.0% 131 113
127 Mercedes Sprinter   8 0.0% -38.5% n/a 103 0.0% -14.2% 135 137
128 Jaguar F-Type 8 0.0% -38.5% 135 65 0.0% 44.4% 147 n/a
129 Toyota Corolla GR 8 0.0% new 121 40 0.0% new 158  –
130 BMW 118i 8 0.0% -50.0% n/a 36 0.0% -29.4% 159 143
131 JAC EJV5.5 8 0.0% new 126 29 0.0% new 165  –
132 Mercedes Sprinter 417 8 0.0% n/a n/a 27 0.0% n/a 168 n/a

Source: Fenabrave

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