The Mazda CX-5 is the best-selling vehicle in Vietnam for the 2nd month running
According to local association VAMA, the Vietnamese new vehicle market skids -24.2% year-on-year in September to 25,375, bringing the year-to-date tally to 209,929, down -29.2% on the same period in 2022. These figures climb to 34,752 (-17.5%) and 272,577 (-26.5%) when adding Hyundai who reports separately. Note VinFast is now reporting global sales quarterly. It says it sold 10,027 units over Q3, with the vast majority (almost 100%) being in Vietnam so we’ve estimated sales for the company for August and September (not for models though).
Hyundai (-31.1%) reclaims the lead of the manufacturers charts with 17.2% share vs. 15.1% so far this year. It dislodges Thaco-Kia (-9.6%) resisting much better than the market. Hyundai remains at #1 year-to-date above Thaco-Kia. Toyota (-53.1%) completely implodes but still manages a third position, the same as it holds year-to-date. Mazda (+91.2%) goes completely against the negative trend with a phenomenal year-on-year improvement. VinFast is estimated to rank #5 with 9.8% share and #7 with 7.9% year-to-date. Ford (+7%) also defies the depleted context with a small year-on-year uptick. BMW/Mini (+314.3%), Lexus (+30.1%) and Honda (+29.6%) also impress.
Over in the models ranking, the Mazda CX-5 (+339.8%) quadruples its sales year-on-year to repeat at #1 with 5.8% share. It advances to #4 year-to-date as a result vs. #8 over the Full Year 2022. The Mitsubishi Xpander (-20.6%) remains in 2nd place with 5.5% share and cements its YTD leadership with 5.2% share. The Hyundai Accent (-40.6%) freefalls year-on-year but rallies back up three spots on August to #3. Same situation for the Toyota Vios (-37.5%) hit hard year-on-year but up 18 ranks on last month to #4 vs. #7 year-to-date. The Kia Seltos (+28.9%) and Sonet (+27.1%) also make themselves noticed in the remainder of the Top 10 while the new Honda BR-V leaps up 16 spots on August to break into the Top 10 for the first time at #9.
Previous month: Vietnam August 2023: Mazda CX-5 and Mitsubishi Xpander top freefalling market
One year ago: Vietnam September 2022: Sales double year-on-year, Toyota Avanza/Veloz best-seller
Full September 2023 Top 17 All manufacturers and Top XXX All models below.
Note: Medium and large commercial vehicles are included in the brands ranking but not in models. Some manufacturers such as BMW, Lexus, Mini, Peugeot and VinFast don’t share model detail.
Vietnam September 2023 – manufacturers:
| Pos | Brand | Sep-23 | % | /22 | Aug | 2023 | % | /22 | Pos | FY22 |
| 1 | Hyundai | 5,977 | 17.2% | -31.1% | 3 | 41,168 | 15.1% | -26.9% | 1 | 3 |
| 2 | Thaco-Kia | 5,176 | 14.9% | -9.6% | 1 | 40,057 | 14.7% | -38.7% | 2 | 2 |
| 3 | Toyota | 4,118 | 11.8% | -53.1% | 2 | 38,490 | 14.1% | -40.0% | 3 | 1 |
| 4 | Mazda | 3,610 | 10.4% | 91.2% | 5 | 23,866 | 8.8% | -10.1% | 5 | 5 |
| 5 | VinFast (est) | 3,400 | 9.8% | n/a | 4 | 21,480 | 7.9% | 19.0% | 7 | 8 |
| 6 | Ford | 3,118 | 9.0% | 7.0% | 6 | 26,486 | 9.7% | 70.7% | 4 | 7 |
| 7 | Mitsubishi | 2,863 | 8.2% | -26.5% | 7 | 21,646 | 7.9% | -28.6% | 6 | 4 |
| 8 | Honda | 2,554 | 7.3% | 29.6% | 8 | 15,070 | 5.5% | -40.1% | 8 | 6 |
| 9 | Suzuki | 903 | 2.6% | -13.3% | 9 | 10,848 | 4.0% | -10.4% | 9 | 9 |
| 10 | Isuzu | 678 | 2.0% | -39.4% | 10 | 6,073 | 2.2% | -28.0% | 10 | 10 |
| 11 | Peugeot | 226 | 0.7% | -63.0% | 12 | 1,842 | 0.7% | -79.1% | 11 | 11 |
| 12 | Hino | 221 | 0.6% | -53.0% | 14 | 1,725 | 0.6% | -59.5% | 12 | 12 |
| 13 | Lexus | 177 | 0.5% | 30.1% | 13 | 1,242 | 0.5% | -2.5% | 14 | 14 |
| 14 | BMW+Mini | 174 | 0.5% | 314.3% | 11 | 1,463 | 0.5% | 69.5% | 13 | 15 |
| 15 | Hyundai Trucks | 107 | 0.3% | -8.5% | 15 | 825 | 0.3% | -46.0% | 15 | 13 |
| 16 | Samco | 30 | 0.1% | 76.5% | 17 | 167 | 0.1% | 1.8% | 16 | 17 |
| 17 | VEAM | 24 | 0.1% | -22.6% | 18 | 166 | 0.1% | -62.2% | 18 | 16 |
| 18 | Daewoo Bus | 14 | 0.0% | n/a | 16 | 166 | 0.1% | 336.8% | 17 | 18 |
Vietnam September 2023 – models:
| Pos | Model | Sep-23 | % | /22 | Aug | 2023 | % | /22 | Pos | FY22 |
| 1 | Mazda CX-5 | 2,023 | 5.8% | 339.8% | 1 | 10,836 | 4.0% | 8.7% | 4 | 8 |
| 2 | Mitsubishi Xpander | 1,918 | 5.5% | -20.6% | 2 | 14,187 | 5.2% | -12.0% | 1 | 3 |
| 3 | Hyundai Accent | 1,711 | 4.9% | -40.6% | 6 | 11,540 | 4.2% | -26.6% | 2 | 2 |
| 4 | Toyota Vios | 1,496 | 4.3% | -37.5% | 22 | 7,480 | 2.7% | -54.9% | 7 | 1 |
| 5 | Ford Ranger | 1,347 | 3.9% | -21.6% | 4 | 11,235 | 4.1% | 16.6% | 3 | 5 |
| 6 | Kia Sonet | 1,125 | 3.2% | 27.1% | 5 | 7,656 | 2.8% | 5.1% | 6 | 16 |
| 7 | Kia Seltos | 1,065 | 3.1% | 28.9% | 7 | 6,243 | 2.3% | -36.8% | 12 | 9 |
| 8 | Hyundai Creta | 959 | 2.8% | -44.7% | 18 | 6,313 | 2.3% | -9.9% | 10 | 10 |
| 9 | Honda BR-V | 793 | 2.3% | new | 25 | 1,329 | 0.5% | new | 44 | – |
| 10 | Ford Everest | 743 | 2.1% | -7.0% | 8 | 6,673 | 2.4% | 90.0% | 9 | 21 |
| 11 | Honda CR-V | 723 | 2.1% | 1.1% | 10 | 3,733 | 1.4% | -50.6% | 21 | 15 |
| 12 | Honda City | 719 | 2.1% | -35.5% | 15 | 6,756 | 2.5% | -44.0% | 8 | 6 |
| 13 | Ford Territory | 702 | 2.0% | new | 11 | 5,368 | 2.0% | new | 16 | 41 |
| 14 | Mazda3 | 690 | 2.0% | 34.5% | 9 | 4,386 | 1.6% | -38.5% | 18 | 14 |
| 15 | Hyundai Grand i10 | 628 | 1.8% | -44.1% | 16 | 5,386 | 2.0% | -31.5% | 14 | 12 |
| 16 | Toyota Veloz | 604 | 1.7% | new | 13 | 6,142 | 2.3% | new | 13 | 7 |
| 17 | Hyundai Tucson | 578 | 1.7% | -29.3% | 32 | 2,591 | 1.0% | -57.3% | 29 | 18 |
| 18 | Mitsubishi Attrage | 491 | 1.4% | -29.6% | 19 | 3,632 | 1.3% | -35.3% | 22 | 20 |
| 19 | Hyundai Santa Fe | 470 | 1.4% | -52.9% | 28 | 3,545 | 1.3% | -54.0% | 23 | 13 |
| 20 | Hyundai Stargazer | 400 | 1.2% | new | 43 | 2,600 | 1.0% | new | 27 | 50 |
| 21 | Kia Carens | 393 | 1.1% | new | 20 | 2,592 | 1.0% | new | 28 | 51 |
| 22 | Kia Carnival | 391 | 1.1% | -14.4% | 17 | 3,755 | 1.4% | -51.9% | 20 | 17 |
| 23 | Toyota Raize | 335 | 1.0% | -44.8% | 24 | 3,805 | 1.4% | -26.8% | 19 | 22 |
| 24 | Ford Transit | 326 | 0.9% | -3.3% | 12 | 3,040 | 1.1% | 83.5% | 24 | 39 |
| 25 | Toyota Fortuner | 304 | 0.9% | -54.1% | 27 | 2,721 | 1.0% | -52.2% | 26 | 19 |
| 26 | Toyota Avanza | 292 | 0.8% | -90.4% | 21 | 2,384 | 0.9% | -80.0% | 31 | 35 |
| 27 | Hyundai Elantra | 281 | 0.8% | n/a | 36 | 1,915 | 0.7% | 40.5% | 37 | 38 |
| 28 | Mazda2 | 278 | 0.8% | -33.2% | 23 | 2,853 | 1.0% | 14.7% | 25 | 30 |
| 29 | Suzuki Super Carry | 270 | 0.8% | 6.3% | 14 | 5,377 | 2.0% | 104.4% | 15 | 34 |
| 30 | Suzuki Carry | 266 | 0.8% | 1.9% | 35 | 2,531 | 0.9% | -22.8% | 30 | 27 |
| 31 | Kia K3 | 250 | 0.7% | -52.1% | 31 | 2,195 | 0.8% | -75.7% | 33 | 11 |
| 32 | Mazda CX-8 | 250 | 0.7% | 43.7% | 26 | 2,130 | 0.8% | -24.7% | 34 | 32 |
| 33 | Honda HR-V | 244 | 0.7% | 3966.7% | 30 | 2,304 | 0.8% | 33.3% | 32 | 40 |
| 34 | Toyota Corolla Cross | 230 | 0.7% | -79.4% | 3 | 9,390 | 3.4% | -35.2% | 5 | 4 |
| 35 | Mitsubishi Triton | 199 | 0.6% | -53.2% | 34 | 1,566 | 0.6% | -60.9% | 40 | 24 |
| 36 | Toyota Wigo | 187 | 0.5% | n/a | 29 | 1,009 | 0.4% | 106.8% | 50 | 58 |
| 37 | Toyota Camry | 180 | 0.5% | 66.7% | 37 | 1,899 | 0.7% | -43.0% | 38 | 26 |
| 38 | Toyota Yaris Cross | 180 | 0.5% | new | – | 180 | 0.1% | new | 61 | – |
| 39 | Kia Sportage | 168 | 0.5% | -63.1% | 41 | 1,715 | 0.6% | -7.5% | 39 | 37 |
| 40 | Suzuki XL7 | 165 | 0.5% | -63.6% | 33 | 2,036 | 0.7% | -59.7% | 35 | 23 |
| 41 | Mitsubishi Outlander | 161 | 0.5% | -52.1% | 38 | 1,505 | 0.6% | -59.1% | 41 | 25 |
| 42 | Suzuki Ertiga | 153 | 0.4% | 240.0% | 39 | 583 | 0.2% | -13.1% | 57 | 52 |
| 43 | Mazda CX-30 | 144 | 0.4% | 5.1% | 52 | 1,084 | 0.4% | -16.7% | 49 | 45 |
| 44 | Toyota Innova | 112 | 0.3% | -67.7% | 40 | 1,485 | 0.5% | -30.6% | 42 | 36 |
| 45 | Kia Sorento | 103 | 0.3% | -58.5% | 50 | 1,097 | 0.4% | -69.9% | 48 | 28 |
| 46 | Mazda CX-3 | 100 | 0.3% | 42.9% | 49 | 1,103 | 0.4% | -22.7% | 47 | 43 |
| 47 | Mitsubishi Pajero Sport | 94 | 0.3% | 327.3% | 42 | 756 | 0.3% | -15.3% | 54 | 49 |
| 48 | Kia Soluto | 90 | 0.3% | -58.9% | 44 | 767 | 0.3% | -76.5% | 53 | 33 |
| 49 | Kia K5 | 90 | 0.3% | -29.7% | 45 | 732 | 0.3% | -48.8% | 55 | 46 |
| 50 | Toyota Corolla | 82 | 0.2% | -79.7% | 47 | 1,139 | 0.4% | -57.3% | 45 | 31 |
| 51 | Kia Morning | 82 | 0.2% | -33.9% | 46 | 1,125 | 0.4% | -68.6% | 46 | 29 |
| 52 | Mazda6 | 75 | 0.2% | -22.7% | 53 | 839 | 0.3% | -5.1% | 52 | 47 |
| 53 | Honda Civic | 72 | 0.2% | -37.9% | 48 | 914 | 0.3% | -44.2% | 51 | 44 |
| 54 | Toyota Land Cruiser | 65 | 0.2% | 97.0% | 51 | 398 | 0.1% | 94.1% | 58 | 63 |
| 55 | Mazda BT-50 | 50 | 0.1% | 138.1% | 54 | 635 | 0.2% | 19.4% | 56 | 54 |
| 56 | Suzuki Swift | 41 | 0.1% | 95.2% | 55 | 293 | 0.1% | -35.0% | 60 | 56 |
| 57 | Isuzu D-Max | 32 | 0.1% | 146.2% | 56 | 396 | 0.1% | -36.1% | 59 | 55 |
| 58 | Isuzu MU-X | 29 | 0.1% | -50.0% | 59 | 149 | 0.1% | -53.1% | 64 | 60 |
| 59 | Toyota Prado | 26 | 0.1% | 85.7% | 57 | 161 | 0.1% | -50.5% | 63 | 61 |
| 60 | Toyota Hilux | 20 | 0.1% | n/a | 58 | 106 | 0.0% | 863.6% | 66 | 69 |
| 61 | Suzuki Ciaz | 8 | 0.0% | 14.3% | 61 | 28 | 0.0% | 0.0% | 69 | 66 |
| 62 | Toyota Yaris | 4 | 0.0% | -86.7% | 60 | 118 | 0.0% | -76.1% | 65 | 57 |
| 63 | Honda Accord | 3 | 0.0% | -83.3% | 63 | 34 | 0.0% | -83.1% | 68 | 62 |
| 64 | Toyota Alphard | 1 | 0.0% | -80.0% | 62 | 73 | 0.0% | 21.7% | 67 | 65 |
| 65 | Ford Explorer | 0 | 0.0% | -100.0% | – | 170 | 0.1% | -71.9% | 62 | 53 |
| 66 | VinFast VF e34 | n/a | n/a | n/a | n/a | 6,253 | 2.3% | 183.2% | 11 | n/a |
| 67 | VinFast VF 8 | n/a | n/a | n/a | n/a | 4,998 | 1.8% | new | 17 | n/a |
| 68 | VinFast VF 5 Plus | n/a | n/a | n/a | n/a | 1,977 | 0.7% | new | 36 | – |
| 69 | VinFast VF 9 | n/a | n/a | n/a | n/a | 1,452 | 0.5% | new | 43 | – |
Source: VAMA, Hyundai, VinFast
