by: Juergen T Steinmetz |
This 90 year, old National Carriers grew at a speed over the last 20 years that no airline in the world could catch up with.
In 10 years, Turkish Airlines will turn 100 years old, and its growth plans are enormous but feasible.
Star Alliance carrier Turkish Airlines has achieved extraordinary growth in capacity, passenger numbers, and profitability, outperforming the industry average and becoming one of the most critical players in global aviation today.
Determined in line with its vision for 2033, the strategic focus areas that aim to generate significant value for the national flag carrier’s stakeholders are as follows;
- Achieving consolidated revenue of over 50 billion USD by 2033,
- Attaining an EBITDAR margin between 20% and 25% during 2023-2033,
- Improving efficiency, maintaining cost discipline, and creating new opportunities to generate additional revenues in order to sustain the airline’s strong financial performance,
- Contributing 140 billion USD of added value to Türkiye’s economy by 2033,
- Expanding the fleet to 435 aircraft by 2023 and to over 800 aircraft by 2033; expanding the passenger network to 400 destinations,
- Doubling the passenger capacity in 2023 by 2033 with an annual average growth rate of 7%,
- Servicing 170 million passengers by 2033 compared to over 85 million in 2023,
- Reaching 150 thousand employees, including its subsidiaries,
- Doubling the transported cargo volume and positioning Turkish Cargo among the top three cargo carriers globally by 2033; leveraging the capabilities of its cargo hub, SmartIST, which is currently one of the largest air cargo terminals in the world,
- Establishing the airline’s low-cost arm AnadoluJet as a separate subsidiary; repositioning its brand, restructuring its revenue and cost structures, and reaching a fleet size of 200 new generation aircraft to strengthen its competitive positioning,
- Improving passenger experience and brand recognition by:
– Providing each passenger with a customized service across all service channels
– Completing cabin transformation to enhance the in-flight experience
– Growing further the Miles & Smiles loyalty program and increasing the number of active members
– Ranking among the top 3 airlines globally in providing the best digital experience by implementing new projects in digital transformation
- To become a sustainable airline by 2030
– Increasing the number of new-generation aircraft in the fleet
– Increasing the consumption of sustainable aviation fuel
– Expanding the number of LEED-certified buildings to boost renewable energy usage
– Becoming a “Carbon Neutral” airline by 2050 through implementing carbon emission offsetting projects.
Commenting on the announced goals, Turkish Airlines Chairman of the Board and Executive Committee, Prof. Dr. Ahmet Bolat, said, “Being able to grow from our humble beginnings of 90 years ago into one of the world’s leading airlines is a great honor for us.
Today, Turkish Airlines, a 90-year-old giant, is a dynamic young adult actively continuing its development. Yes, our journey is still very long, and as our country’s national airline, we consistently implement and set our short, middle, and long-term goals on this adventure, where we reach all four corners of the world.
We are happy to share our goals that will significantly contribute to our country’s economy and development in the next ten years by declaring our strategic planning for our 100th anniversary, which we will celebrate ten years from now.
As a member of this beautiful institution, which is Türkiye’s most well-known global brand in the international community, we assure you that we are walking confidently towards becoming the world’s best airline company.
Thus, we will continue to make our nation proud for many years. We wish our 2033 goals, announced, to be auspicious for all.”
Employing more than 75,000 people together with its subsidiaries, Turkish Airlines will continue to proudly fly Türkiye’s national flag in the coming years with its unparalleled network, modern fleet, exemplary service approach, and remarkable financial performance.
Full article: A 2033 Vision by a $50 Billion strong 100-year-old Turkish Airlines
Copyright: eTurboNews – Travel Industry News – World Travel News
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