Choice Hotels has agreed to offer its U.S. franchisees Green Key Global’s sustainability consulting services, the hotel company announced Tuesday.
Green Key offers a sustainability certification to lodging providers. Formed decades ago by the Hotel Association of Canada, the group last year reached an agreement to form a joint venture with the American Hotel & Lodging Association to bring the certification to the United States.
Choice in a statement said under the new agreement Green Key would “offer its franchisees preferred services” as they pursue the certification. Those hoteliers “will have the opportunity to harness Green Key Global’s expertise to optimize operations for sustainable practices and potentially get Green Key Eco-Rating and Green Key Meetings certifications,” according to the hotel company.
Among the services offered are tools and one-on-one guidance to reduce utility consumption, waste, emissions and operating costs,” according to Choice.
“This agreement will help support Choice franchisees as they seek to certify their sustainability practices and help them attract guests and corporate clients,” Choice VP of sustainability Megan Brumagim said in a statement.
