According to a 2020 business survey, 81% of consumers say they are likely to do business with a brand that offers custom experiences. This statistic highlights the importance of creative marketing ideas that can make a lasting impression on consumers. With so much competition in today’s marketplace, it’s essential to stand out from the crowd and capture the attention of potential customers to keep them engaged. Here are three creative marketing ideas to help you achieve that for your business.
Video marketing is a powerful tool for engaging consumers, but personalized videos take it to the next level. According to a website brand study, personalized video messages can increase click-through rates by 985%, boosting your business marketing. You can tailor it to suit an individual customer, including their name, location, and recent purchases. This type of content shows that you understand your customers and value their business and the professional relationship established with you. You can use these videos to thank customers for their loyalty, offer discounts, or provide exclusive content.
One example of the successful use of such videos in marketing is the Muse by Clio campaign, where the group created a custom video campaign to promote their annual “Agency of the Year” awards. You can consider adopting this concept for your business, making the necessary changes to suit your business’s goals and needs. This strategy can include tailored content based on your customer’s interests and past habits. It improves customer loyalty and increases the likelihood of repeat business. Also, you will likely have a higher engagement rate than standard video content.
- Augmented reality (AR) experiences
Augmented reality experiences are an innovative way to engage your consumers and offer a unique experience that can’t be found anywhere else. It’s a great way to showcase products, provides virtual tours of stores, or offer interactive games. This marketing strategy can help your businesses create a memorable customer experience. Research has shown that the AR market is projected to reach $61.39 billion by the close of 2023, proving that many businesses like yours plan to rely heavily on Augmented Reality in the coming years.
Furthermore, you can use AR experiences in various ways to engage your consumers and create bespoke experiences that set you apart from the competition. For example, if you are a home decor retailer, you can create an AR experience that allows customers to envision furniture and decor in their homes before purchasing. This content helps customers make informed purchasing decisions and enhances their shopping experience. Even better, you can use AR to create immersive storytelling experiences that keep your consumers connected to your brand for extended periods.
Cause marketing is a strategy that involves aligning your business with a social or environmental cause. This type of marketing can help you connect with consumers passionate about specific issues and create a positive brand image. Cause marketing can take many forms, including donating a percentage of sales to a charity, hosting a fundraiser, or partnering with a non-profit organization. According to a survey, 63% of consumers want businesses to take a stand on social and environmental issues.
One example of a successful cause marketing campaign is TOMS Shoes, which donates shoes to a child in need for every pair purchased. This approach has helped the company build a strong brand identity based on social responsibility and has resonated with consumers who value ethical consumption. The response also proved the 2020 survey which discovered that 63% of consumers want businesses to take a stand on social and environmental issues. Therefore, consider using cause marketing to connect with your target audience.
