To celebrate the success of the Aston Martin Aramco Cognizant Formula One team, the British brand has has created an exclusive AMR23 Edition of its DBX707 SUV.
The AMR23 Edition, named after this year’s Formula 1 car, is a DBX707 revised by Aston Martin’s bespoke service Q, giving it the same visual identity as both the Formula 1 racing car and the sport’s Aston Martin-supplied official medical car.
An exclusive Podium Green body colour is highlighted with lime green accents on the carbon fibre body kit.
Other exterior additions include a ‘Q by Aston Martin’ fender badge and Aston Martin Racing Green brake calipers.
Inside, there’s Onyx Black and Eifel Green leather upholstery with lime green contrast stitching.
Carbon-fibre trim can be found throughout the cabin, as well as AMR23 logos on the door sills.
The package only includes cosmetic changes, and the AMR2023 uses the familiar 4.0-litre twin-turbo V8 engine producing 520kW of power and a massive 900Nm of torque.
Aston Martin’s Formula One team has had an impressive start to the 2023 season, currently sitting in second place in the team standings with new driver Fernando Alonso already scoring four podium finishes in five races.
“We are successfully competing at the pinnacle of world motorsport and this represents a key pillar in our brand and product strategy for our road cars,” said Alex Long, Aston Martin’s head of product and market strategy.
“The AMR23 Edition takes DBX707 to a new level of intensity, creating a stand-out ultra-luxury SUV with incredible road presence.”
Customer orders are already open for the DBX707 AMR23 Edition, as well as AMR23 highlights packages.
Aston Martin chairman Lawrence Stroll spoke on the brand’s recent success thanks to its racing involvement at the Financial Times ‘Future of the Car 2023’ event earlier this week.
According to motoring journalist Hazel Southwell, Stroll believes that “70 per cent of Aston Martin’s sales are due to Formula 1 and there is a 30 per cent increase in configurator traffic during the 23 race weekends.”
Additionally, Stroll claimed the “F1 safety car relationship has directly sold 3-400 more of the V8 Vantage than it would have otherwise.”
A one-of-a-kind Vantage safety car is used at around half of the Formula 1 races each season, sharing the calendar with the Mercedes-AMG GT Black Series.
Aston Martin is just one of several brands in Formula 1 attempting to use their presence in the sport as a marketing tool to boost sales of their roadside and benefit from fast-paced technological development.
Mercedes AMG put an F1-derived powertrain in its One hypercar, while major automakers Audi and Ford have both stated their intention to enter the grid at the upcoming regulation change in 2026 by partnering with racing teams Sauber and Red Bull Racing respectively.
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