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Audi (+54.5%), Jeep (+45.6%), Volkswagen (+39.9%) spotlight market up 19% – Finest Promoting Automobiles Weblog


The Jeep Renegade repeats at #2 in Italy.

The Italian new car market rallies back up 19% year-on-year in January to 128,301 registrations, keeping in mind January 2022 was down -19.7% on the year prior. Private sales trail the market at +10% to 79,964 and 61.5% share vs. 66.7% in January 2022, self registrations edge up 2.3% to 11,676, long term leases surge 63.3% to 28,599 and 22% share vs. 16.1% a year ago, short term rentals also soar 44.3% to 1,915 and company sales improve 30.6% to 7,838. Petrol sales climb 15.7% to 34,323 and 26.4% share vs. 27.2% las year, diesel is robust at +20.2% to 24,830 and 19.1% share vs. 19% and LPG rises 32.9% to 13,376. In terms of green vehicles, HEV increase 25.7% to 47,689 and 36.7% share vs. 34.8% in January 2022, this includes 12,606 full hybrids (+16.2%) and 35,083 mild hybrids (+29.5%). PHEV edges up 10.2% to 6,136 and 4.7% share vs. 5.1% and BEV surprisingly fall -8.6% to 3,342 and 2.6% share vs. 3.4% a year ago.

In the brands ranking, Fiat (+11.8%) can’t catch up with its home market but at 14% it scores a higher share than over the Full Year 2022 (13.6%). Volkswagen (+39.9%) impresses at #2 with 8.6% share while Toyota (+21.5%) is also solid in third place with 7.2% of the market. In 4th place, Dacia (+22.4%) climbs to a very strong 6.8% share vs. 5.1% over the Full Year 2022. It topples sister brand Renault (+27.8%) at #5. Audi (+54.5%), Jeep (+45.6%) and Citroen (+34.5%) all post spectacular gains in the remainder of the Top 10 whereas Peugeot (-21.7%) and Ford (-20.9%) both suffer. Further down and in order of sales, Mazda (+163.3%), Alfa Romeo (+155.9%), MG (+423.3%), Cupra (+124.7%), Lynk & Co (+119%), Tesla (+918.8%) and Maserati (+208.6%) stand out.

Model-wise, the Fiat Panda (+12.9%) easily retains the top spot with 8.3% of the market, a smidge above its Full Year 2022 level of 8%. The Jeep Renegade (+104.7%) repeats at a splendid 2nd place with 3.4% share vs. 2.3% over FY2022. The Dacia Sandero (+2.1%) is up two spots on December to land on the third step of the podium, distancing the Fiat 500 (+58.6%) rallying back up 19 ranks on last month to #4. The Lancia Ypsilon (+9.7%) is knocked down to #5 ahead of the Dacia Duster (+47%) up five spots to #6. The VW T-Roc (+218.7%), Renault Captur (+86.2%) and Toyota Yaris (+32.4%) also shine in the remainder of the Top 10. Below, the Alfa Romeo Tonale advances to a record #32, the Dacia Jogger scores a second ever Top 50 finish at #35 while the MG ZS manages a third Top 50 placing in the past four months at #50.

Previous post: Italy Full Year 2022: Fiat falls to lowest ever share, Toyota, Dacia break records, market down -9.7%

One year ago: Italy January 2022: Toyota Yaris Cross repeats at #5 in market sinking -19.7%

Full January 2023 Top 45 brands and Top 50 models below.

Italy January 2023 – brands:

Pos Brand Jan-23 % /21 Dec FY22
1 Fiat 17,929 14.0% 11.8% 1 1
2 Volkswagen 11,003 8.6% 39.9% 2 2
3 Toyota 9,206 7.2% 21.5% 3 3
4 Dacia 8,671 6.8% 22.4% 5 6
5 Renault 6,926 5.4% 27.8% 4 7
6 Jeep 6,571 5.1% 45.6% 8 10
7 Ford 6,460 5.0% -20.9% 6 4
8 Peugeot 5,199 4.1% -21.7% 9 5
9 Citroen 4,655 3.6% 34.5% 13 8
10 Audi 4,610 3.6% 54.5% 7 9
11 BMW 4,417 3.4% 3.1% 11 11
12 Mercedes 4,281 3.3% 36.1% 10 12
13 Hyundai 3,989 3.1% 27.1% 14 15
14 Kia 3,680 2.9% 16.7% 12 14
15 Lancia 3,582 2.8% 9.6% 16 16
16 Opel 3,183 2.5% -11.8% 15 13
17 Skoda 2,548 2.0% 43.1% 20 18
18 Nissan 2,491 1.9% 35.1% 17 17
19 Suzuki 2,349 1.8% -10.5% 18 20
20 Mazda 2,125 1.7% 163.3% 27 26
21 Alfa Romeo 1,784 1.4% 155.9% 22 23
22 Mini 1,609 1.3% -14.0% 21 21
23 MG 1,392 1.1% 423.3% 28 30
24 Volvo 1,322 1.0% 37.6% 23 22
25 DR Motor 1,243 1.0% 39.4% 19 19
26 Land Rover 871 0.7% 53.6% 31 27
27 Cupra 836 0.7% 124.7% 26 25
28 Seat 831 0.6% -19.5% 24 24
29 Porsche 672 0.5% -3.9% 25 29
30 DS 577 0.4% 50.7% 29 31
31 Lynk & Co 484 0.4% 119.0% 34 34
32 Honda 483 0.4% -16.1% 35 28
33 Smart 370 0.3% 39.1% 32 33
34 EVO 350 0.3% -38.3% n/a 35
35 Tesla 326 0.3% 918.8% 30 32
36 Maserati 321 0.3% 208.6% 33 37
37 Lexus 224 0.2% -24.3% 36 36
38 Subaru 175 0.1% 10.1% 38 40
39 Mitsubishi 108 0.1% 16.1% 37 38
40 Jaguar 107 0.1% -16.4% 39 39
41 Ferrari 75 0.1% 17.2% 40 42
42 Mahindra 48 0.0% -12.7% 41 41
43 SsangYong 39 0.0% -18.8% 43 43
44 Lamborghini 37 0.0% 117.6% 42 44
45 Aston Martin 15 0.0% 114.3% 44 45
 – Others 127 0.1% 92.4%  –  –

Italy January 2023 – models:

Pos Model Jan-23 % /21 Dec
1 Fiat Panda 10,684 8.3% 12.9% 1
2 Jeep Renegade 4,384 3.4% 104.7% 2
3 Dacia Sandero 4,098 3.2% 2.1% 5
4 Fiat 500 3,660 2.9% 58.6% 23
5 Lancia Ypsilon 3,582 2.8% 9.7% 4
6 Dacia Duster 3,551 2.8% 47.0% 11
7 Toyota Yaris 3,187 2.5% 32.4% 3
8 VW T-Roc 3,142 2.4% 218.7% 12
9 Toyota Yaris Cross 2,914 2.3% -10.1% 7
10 Renault Captur 2,883 2.2% 86.2% 9
11 Renault Clio 2,683 2.1% 16.2% 8
12 VW T-Cross 2,606 2.0% 80.3% 6
13 Fiat 500X 2,386 1.9% -3.3% 37
14 Jeep Compass 2,213 1.7% -6.1% 22
15 Citroen C3 2,197 1.7% 56.0% 10
16 Ford Puma 1,806 1.4% -44.7% 14
17 VW Tiguan 1,784 1.4% 100.4% 15
18 Ford Focus 1,710 1.3% 150.0% 32
19 Citroen C3 Aircross 1,703 1.3% 15.9% 33
20 Opel Corsa 1,569 1.2% 57.5% 25
21 Peugeot 2008 1,557 1.2% -35.4% 39
22 Hyundai i10 1,464 1.1% 78.5% 40
23 Ford Kuga 1,382 1.1% -4.4% 28
24 Peugeot 208 1,318 1.0% -29.5% 16
25 Mercedes GLA 1,269 1.0% 116.2% 18
26 Peugeot 3008 1,261 1.0% -29.9% 20
27 Toyota Aygo X 1,247 1.0% new 21
28 Fiat Tipo 1,220 1.0% 14.6% 13
29 Kia Sportage 1,185 0.9% 69.5% 19
30 VW Taigo 1,164 0.9% n/a 38
31 Hyundai Tucson 1,163 0.9% 44.8% 30
32 Alfa Romeo Tonale 1,129 0.9% new 35
33 Kia Picanto 1,074 0.8% 21.9% 44
34 Audi Q3 1,073 0.8% 247.2% 29
35 Dacia Jogger 1,071 0.8% 107000.0% n/a
36 Nissan Qashqai 986 0.8% 81.6% 34
37 Mini Countryman 973 0.8% -9.9% 36
38 Volvo XC40 889 0.7% n/a 27
39 Toyota C-HR 879 0.7% 15.7% 26
40 Suzuki Vitara 878 0.7% n/a n/a
41 BMW Serie 1 859 0.7% 18.0% 41
42 Mercedes GLC 857 0.7% 308.1% n/a
43 BMW X1 833 0.6% -34.3% 31
44 Audi Q5 832 0.6% 43.0% n/a
45 Opel Mokka 822 0.6% -50.1% n/a
46 VW Polo 804 0.6% -66.2% n/a
47 Citroen C5 Aircross 798 0.6% n/a n/a
48 Mazda CX-30 798 0.6% n/a n/a
49 BMW X3 785 0.6% 73.7% n/a
50 MG ZS 773 0.6% n/a n/a
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