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Audi indicators first ever month-to-month win, Ford Puma now #1 YTD – Finest Promoting Vehicles Weblog


Audi is the most popular manufacturer in the UK this month.

145,204 new cars hit UK roads in May, a 16.7% year-on-year improvement leading to a year-to-date tally up 16.8% to 772,454. We are nevertheless still below the May 2021 volume of 156,737. Private sales worryingly fall into negative at -0.5% o 65,932 units and 45.4% share vs. 53.3% a year ago. In contrast fleet sales soar 36.9% to 76,207 and 52.5% share vs. 44.7% in May 2022 and business sales are up 22.5% to 3,065 and 2% share. Year-to-date, the situation is very similar with private sales down -0.9% to 355,527 and 46% share vs. 54.2% over the same period in 2022, fleet sales up 38.6% to 398,024 and 51.5% share vs. 43.4% and business sales up 23.5% to 18,903.

In terms of alimentation, diesel is down -24.4% to 5,758 for the month, petrol up 5.3% to 59,766, Mild hybrids (MHEV) soar 25% to 28,350, BEV surge 58.7% to 24,512 and 16.9% share vs. 12.4% in May 2022, PHEV are up 23% to 9,025 and HEV are up 22.2% to 17,792. Year-to-date, diesel is down -17.9% to 31,325, petrol up 13.2% to 327,210, MHEV are up 19.3% to 144,677, BEV up 31.1% to 121,268 and 15.7% share vs. 14% over the first 5 months of 2022, PHEV up 13.4% to 49,385 and HEV up 28.8% to 98,679.

Source: SMMT

Audi (+30.4%) spectacularly takes the lead of the brands ranking for the first time in UK history with 8.1% share, just 121 sales above Volkswagen (+11.3%). Ford (-1.2%) underperforms at #3 but stays #2 year-to-date. Kia (+5.2%) repeats at #4 above Vauxhall (+12.5%) and Toyota (+16.1%). MG (+100.6%) and Nissan (+55.8%) score very impressive year-on-year upticks in the remainder of the Top 10 whereas BMW (-7.2%) and Hyundai (+4.4%) struggle. Below, Tesla (+6778%), Cupra (+96.1%), Mazda (+84.4%), Volvo (+76.6%) and Skoda (+52.2%) stand out.

Model-wise, the Ford Puma (+16.9%) repeats at #1 for its third ever victory (add August 2021) and snaps the year-to-date top spot as a result. The Nissan Qashqai (+38.9%) rallies back up four spots on April to #2 ahead of the Vauxhall Mokka (+138.2%). The Vauxhall Corsa (-31.2%) is down two to #4 and falls to #2 year-to-date. The Audi A3 repeats at #4 above the Hyundai Tucson (+29.5%). The Volvo XC40 surges to #7, its highest ranking so far this year. The Nissan Juke (#8), Tesla Model Y (#9) and Toyota Yaris (#10) are all back inside the Top 10.

Previous month: UK April 2023: Audi teases VW for #1 brand, Ford Puma manages 2nd ever win

One year ago: UK May 2022: Ford (-2.9%) resists, places Kuga at #3 in market accelerating its fall (-20.6%)

Full May 2023 Top 45 All brands and Top 10 models below.

UK May 2023 – brands:

Pos Brand May-23 % /22 Apr 2023 % /22 Pos FY22
1 Audi   11,808 8.1% 30.4% 2 55,885 7.2% 21.2% 3 3
2 Volkswagen 11,687 8.0% 11.3% 1 64,436 8.3% 45.7% 1 1
3 Ford   10,970 7.6% -1.2% 3 57,684 7.5% 13.3% 2 2
4 Kia 8,976 6.2% 5.2% 4 49,166 6.4% 1.9% 4 6
5 Vauxhall   8,879 6.1% 12.5% 5 39,578 5.1% 4.6% 7 7
6 Toyota 8,325 5.7% 16.1% 8 46,604 6.0% 13.4% 5 5
7 BMW   8,025 5.5% -7.2% 6 40,675 5.3% -7.7% 6 4
8 Hyundai 7,260 5.0% 4.4% 7 37,916 4.9% 14.2% 8 9
9 Nissan   6,484 4.5% 55.8% 13 37,341 4.8% 43.8% 9 10
10 MG 6,304 4.3% 100.6% 12 32,017 4.1% 62.6% 11 13
11 Mercedes   5,816 4.0% -24.6% 11 34,617 4.5% -11.6% 10 8
12 Skoda 5,720 3.9% 52.2% 10 28,000 3.6% 54.4% 12 14
13 Peugeot   5,171 3.6% 2.3% 9 25,702 3.3% -3.3% 13 12
14 Volvo 4,835 3.3% 76.6% 15 20,461 2.6% 21.0% 15 17
15 Tesla 3,439 2.4% 6778.0% 25 18,607 2.4% 18.5% 17 11
16 Land Rover 3,391 2.3% -6.7% 14 23,224 3.0% 23.8% 14 16
17 Mini 3,099 2.1% -7.9% 16 18,704 2.4% 1.3% 16 15
18 Dacia 2,540 1.7% 13.5% 17 13,050 1.7% 34.0% 22 20
19 Renault 2,385 1.6% 41.3% 18 13,121 1.7% 3.8% 21 18
20 Mazda 2,277 1.6% 84.4% 20 13,219 1.7% 29.6% 20 21
21 Citroen 2,205 1.5% -19.1% 21 13,996 1.8% 10.2% 18 19
22 Seat 1,973 1.4% 4.3% 24 13,618 1.8% 28.0% 19 23
23 Porsche 1,920 1.3% 32.0% 23 9,850 1.3% 44.7% 25 25
24 Cupra 1,908 1.3% 96.1% 22 9,106 1.2% 137.9% 26 27
25 Suzuki 1,878 1.3% 31.1% 26 10,172 1.3% 24.2% 24 26
26 Honda 1,505 1.0% -17.8% 19 12,098 1.6% 3.8% 23 22
27 Lexus 1,459 1.0% 131.2% 29 4,904 0.6% 14.4% 30 29
28 Jaguar 1,341 0.9% 21.7% 30 5,311 0.7% -4.0% 29 28
29 Polestar 1,034 0.7% 141.6% 28 5,739 0.7% 152.3% 28 30
30 Fiat 950 0.7% -34.8% 27 8,190 1.1% -11.8% 27 24
31 DS 199 0.1% -32.1% 31 1,252 0.2% 11.7% 31 31
32 Ineos 182 0.1% new 37 276 0.0% new 39  –
33 Subaru 134 0.1% 123.3% 38 796 0.1% 78.9% 33 37
34 SsangYong 125 0.1% 28.9% 32 692 0.1% 4.1% 34 36
35 Alfa Romeo 111 0.1% -14.0% 34 597 0.1% -4.5% 36 34
36 Bentley 109 0.1% -41.7% 33 663 0.1% -11.8% 35 33
37 Genesis 104 0.1% 166.7% 36 564 0.1% 200.0% 37 39
38 Jeep 98 0.1% -59.0% 35 1,235 0.2% 22.0% 32 32
39 Maserati 75 0.1% 27.1% 39 459 0.1% 45.7% 38 40
40 Abarth 35 0.0% -88.7% 40 180 0.0% -75.0% 41 35
41 Alpine 35 0.0% 105.9% 43 142 0.0% 20.3% 42 41
42 Ora 33 0.0% new 44 258 0.0% new 40 42
43 BYD 21 0.0% new 42 84 0.0% new 44  –
44 Smart 16 0.0% -88.3% 41 129 0.0% -81.5% 43 38
45 Maxus 3 0.0% new 45 7 0.0% new 45  –
 – Other British 223 0.2% 45.8%  – 1,437 0.2% 48.1%  –  –
 – Other Imports 137 0.1% 26.9%  – 692 0.1% 1.0%  –  –

UK May 2023 – models:

Pos Model May-23 % /22 Apr 2023 % /22 Pos FY22
1 Ford Puma 4,184 2.9% 16.9% 1 17,312 2.2% 12.2% 1 4
2 Nissan Qashqai 3,140 2.2% 38.9% 6 16,751 2.2% 23.2% 3 1
3 Vauxhall Mokka 3,066 2.1% 138.2% n/a n/a n/a n/a n/a n/a
4 Vauxhall Corsa 3,028 2.1% -31.2% 2 17,062 2.2% -0.8% 2 2
5 Audi A3 3,018 2.1% n/a 5 n/a n/a n/a n/a n/a
6 Hyundai Tucson 2,712 1.9% 29.5% 4 15,090 2.0% 23.5% 5 7
7 Volvo XC40 2,699 1.9% n/a n/a n/a n/a n/a n/a n/a
8 Nissan Juke 2,534 1.7% n/a n/a 15,124 2.0% n/a 4 n/a
9 Tesla Model Y 2,509 1.7% n/a n/a 14,012 1.8% 80.2% 7 3
10 Toyota Yaris 2,484 1.7% n/a n/a n/a n/a n/a n/a n/a
n/a Kia Sportage 2,344 1.6% 3.7% 3 14,976 1.9% 12.1% 6 6
n/a Ford Fiesta  2,241 1.5% n/a 8 12,714 1.6% n/a 8 10
n/a Mini 2,038 1.4% -19.7% 10 12,670 1.6% -6.1% 9 5
n/a VW T-Roc 1,548 1.1% n/a 7 12,053 1.6% n/a 10 n/a

Source: SMMT

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