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Audi teases VW for #1 model, Ford Puma manages 2nd ever win, – Greatest Promoting Automobiles Weblog


Audi ends the month just 379 units below Volkswagen, with the A3 hitting a ranking record.

It’s a 9th consecutive month of year-on-year gains for the UK market in April at +11.6% to 132,990 sales. We are still 17.4% off the 161,064 units of pre-pandemic April 2019. So far this year, volumes are up 16.9% to 627,250 units. Disappointingly, private sales recede -5.5% for the month to 61,342 and 46.1% share vs. 54.5% a year ago whereas fleet sales surge 33.1% to 68,537 and 51.5% share vs. 43.2% in April 2022. Small business sales are up 13.3% to 3,111. Year-to-date, private sales slip into negative at -0.9% to 289,595 and 46.2% share vs. 54.5% over the same period last year, while fleet sales gain 39% to 321,817 and 51.3% share vs. 43.1% during the first four months of 2022. Business sales are up 23.7% to 15,838.

As far as alimentation is going, for the month petrol sales edge up 4.1% to 56,885 units and 42.8% share vs. 45.8% in April 2022, diesel sinks -13.4% to 5,825 and 4.4% share vs. 5.6%, mild hybrids (MHEV) 26,137 gain 6.6% to 26,137 and 19.6% share vs. 20.6% last year, BEV soar 59.1% to 20,522 and 15.4% share vs. 10.8% a year ago, HEV are up 7.7% to 15,026 and 11.3% share vs. 11.7% and PHEV surge 33.3% to 8,595 and 6.5% share vs. 5.4%. Year-to-date, petrol slightly trails the market at +15.1% to 267,444 and 42.6% share vs. 43.3% over the same period in 2022, diesel is off -16.2% to 25,477 and 4.1% share vs. 5.7%, MHEV gain 18% to 116,327 and 18.5% share vs. 18.4% last year, BEV are up 25.6% to 96,755 and 15.4% share vs. 14.4% a year ago, HEV are up 30.3% to 80,887 and 12.9% share vs. 11.6% and PHEV lift 11.5% to 40,360 and 6.4% share vs. 6.7%.

Source: SMMT

In the brands ranking, as it as been the case in most of Europe so far, Volkswagen (+60.7%) bounces back up from weak year-ago volumes to lead the charts with 8.8% share. Only 379 units below is Audi (+15.4%) at 8.6% share which is its highest level since the 9.8% it reached in August 2019. Ford (+2.3%) is weak and relegated to third place above Kia (+4.6%) also trailing the market. Vauxhall (+29.8%) shows unusual strength and climbs 6 spots on March to #5. Only Skoda (+37.7%) beats the market in the remainder of the Top 10, with BMW (-9.2%), Hyundai (+0.8%) and to a lesser extent Toyota (+7.1%) and Peugeot (+10.7%) all underperforming. MG (+85.5%) scores the largest year-on-year uptick in the Top 20 but drops two ranks on las month to #12. Tesla (+1713%!), Polestar (+189.2%), DS (+107.3%), Cupra (+101.1%), Porsche (+74.7%) and Dacia (+36.1%) also shine further down.

Model-wise, the Ford Puma (+7.6%) signs a second overall monthly win (first one was in August 2021) despite falling short of the market growth. Only 2.7% share is enough to propel the nameplate to #1, an indication that the UK is now among the most fragmented in the world. The Puma climbs from #6 to #3 year-to-date as a result. The Vauxhall Corsa (+6.7%) is up five spots on April 2022 to #2 and snaps the YTD pole position in the process whereas it ranked #3 over Q1. The Kia Sportage (+27.7%) brilliantly rounds out the podium, its highest ranking since dominating the charts in January 2022. The Hyundai Tucson (+30.5%) follows at #4 while the Audi A3 (+16.3%) closes the Top 5 at #5, equalling its ranking record also reached in April 2014 and October 2016. The Nissan Qashqai (-33.3%) freefalls at #6 and loses the #1 YTD ranking just as the MG ZS scores a third ever Top 10 finish after November 2021 and January 2023.

Previous month: UK March 2023: Tesla Model Y #1, Nissan (+66.7%) places Qashqai and Juke atop YTD charts, market up 18.2%

One year ago: UK April 2022: Nissan Qashqai signs 2nd ever win in market off -15.8%

Full April 2023 Top 45 All brands and Top 10 models below.

UK April 2023 – brands:

Pos Brand Apr-23 % /22 Mar 2023 % /22 Pos FY22
1 Volkswagen 11,758 8.8% 60.7% 1 52,749 8.4% 56.4% 1 1
2 Audi   11,379 8.6% 15.4% 5 44,077 7.0% 18.9% 3 3
3 Ford   10,291 7.7% 2.3% 2 46,714 7.4% 17.4% 2 2
4 Kia 7,935 6.0% 4.6% 3 40,190 6.4% 1.2% 4 6
5 Vauxhall   7,845 5.9% 29.8% 11 30,699 4.9% 2.5% 8 7
6 BMW   6,804 5.1% -9.2% 8 32,650 5.2% -7.8% 6 4
7 Hyundai 6,569 4.9% 0.8% 9 30,656 4.9% 16.8% 9 9
8 Toyota 6,531 4.9% 7.1% 4 38,279 6.1% 12.9% 5 5
9 Peugeot   5,525 4.2% 10.7% 14 20,531 3.3% -4.6% 13 12
10 Skoda 5,272 4.0% 37.7% 16 22,280 3.6% 54.9% 12 14
11 Mercedes   5,118 3.8% -21.8% 7 28,801 4.6% -8.4% 10 8
12 MG 5,034 3.8% 85.5% 10 25,713 4.1% 55.3% 11 13
13 Nissan   4,907 3.7% -15.0% 6 30,857 4.9% 41.5% 7 10
14 Land Rover 4,030 3.0% -10.9% 12 19,833 3.2% 31.1% 14 16
15 Volvo 3,711 2.8% 23.5% 17 15,626 2.5% 10.3% 15 17
16 Mini 3,558 2.7% -11.0% 15 15,605 2.5% 3.4% 16 15
17 Dacia 2,933 2.2% 36.1% 23 10,510 1.7% 40.1% 23 20
18 Renault 2,335 1.8% -0.4% 24 10,736 1.7% -1.9% 21 18
19 Honda 2,319 1.7% -18.9% 21 10,593 1.7% 7.8% 22 22
20 Mazda 2,237 1.7% -0.8% 19 10,942 1.7% 22.0% 20 21
21 Citroen 2,236 1.7% -8.8% 18 11,791 1.9% 18.2% 18 19
22 Cupra 1,931 1.5% 101.1% 27 7,198 1.1% 152.1% 27 27
23 Porsche 1,876 1.4% 74.7% 25 7,930 1.3% 48.1% 25 25
24 Seat 1,867 1.4% -2.6% 20 11,645 1.9% 33.2% 19 23
25 Tesla 1,813 1.4% 1713.0% 13 15,168 2.4% -3.1% 17 11
26 Suzuki 1,393 1.0% 0.7% 22 8,294 1.3% 22.7% 24 26
27 Fiat 1,297 1.0% -27.2% 26 7,240 1.2% -7.5% 26 24
28 Polestar 1,183 0.9% 189.2% 29 4,705 0.8% 154.7% 28 30
29 Lexus 886 0.7% 72.4% 30 3,445 0.5% -5.7% 30 29
30 Jaguar 692 0.5% -38.2% 28 3,970 0.6% -10.4% 29 28
31 DS 257 0.2% 107.3% 33 1,053 0.2% 27.2% 32 31
32 SsangYong 149 0.1% -13.9% 34 567 0.1% -0.2% 34 36
33 Bentley 141 0.1% 11.0% 35 554 0.1% -1.9% 35 33
34 Alfa Romeo 129 0.1% 27.7% 36 486 0.1% -2.0% 36 34
35 Jeep 115 0.1% -36.1% 31 1,137 0.2% 47.1% 31 32
36 Genesis 99 0.1% 67.8% 39 460 0.1% 208.7% 37 39
37 Ineos 94 0.1% new  – 94 0.0% new 43  –
38 Subaru 81 0.1% 12.5% 32 662 0.1% 71.9% 33 37
39 Maserati 67 0.1% 8.1% 37 384 0.1% 50.0% 38 40
40 Abarth 57 0.0% -55.1% 40 145 0.0% -64.5% 40 35
41 Smart 32 0.0% -72.4% 42 113 0.0% -79.9% 41 38
42 BYD 29 0.0% new 43 63 0.0% new 44  –
43 Alpine 20 0.0% -13.0% 41 107 0.0% 5.9% 42 41
44 Ora 11 0.0% new 38 225 0.0% new 39 42
45 Maxus 1 0.0% new 44 4 0.0% new 45  –
 – Other British 312 0.2% 75.3%  – 1,214 0.2% 48.6%  –  –
 – Other Imports 131 0.1% -8.4%  – 555 0.1% -1.6%  –  –

UK April 2023 – models:

Pos Model Apr-23 % /22 Mar 2023 % /22 Pos FY22
1 Ford Puma 3,570 2.7% 7.6% 6 13,128 2.1% 10.8% 3 4
2 Vauxhall Corsa 3,203 2.4% 6.7% 7 14,034 2.2% 9.6% 1 2
3 Kia Sportage 3,073 2.3% 27.7% 4 12,632 2.0% 13.8% 4 6
4 Hyundai Tucson 2,911 2.2% 30.5% 5 12,378 2.0% 22.3% 6 7
5 Audi A3 2,548 1.9% 16.3% n/a n/a n/a n/a n/a n/a
6 Nissan Qashqai 2,538 1.9% -33.3% 3 13,611 2.2% 20.1% 2 1
7 VW T-Roc 2,385 1.8% n/a n/a 10,505 1.7% n/a 9 n/a
8 Ford Fiesta  2,336 1.8% n/a 10 10,473 1.7% n/a 10 10
9 MG ZS 2,335 1.8% n/a n/a n/a n/a n/a n/a n/a
10 Mini 2,304 1.7% -25.4% 8 10,632 1.7% -2.9% 8 5
n/a Tesla Model Y 1,550 1.2% n/a 1 11,503 1.8% n/a 4 3
n/a Nissan Juke 1,715 1.3% n/a 2 12,590 2.0% n/a 5 n/a

Source: SMMT

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