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Australian new automotive gross sales: Winners and losers to this point in 2023


The Australian new vehicle market has rebounded over the first half of 2023, showing 8.2 per cent growth over the same period in 2022. It’s the strongest H1 result since 2018.

Some of the interesting developments, as the tables below will show, include:

  • Number-one brand Toyota down 24 per cent in volume due to poor supply, causing its market share to tumble to 15.9 share points – well below its 20 share point benchmark.
  • Toyota HiLux and Ford Ranger remain the top two models, with the Isuzu D-Max in fourth. Number three vehicle YTD is the Tesla Model Y.
  • Western Australia and Queensland are the two fastest-growing regions on a percentage basis.
  • More than 43,000 electric vehicles sold, for a record 7.4 per cent market share. It was just 1.8 per cent at this point last year!
  • EVs outsold hybrids (38,313), largely due to Toyota’s lack of supply on RAV4, Camry and others.
  • Chinese cars up 93.1 per cent to 95,852 units, led by the Tesla Model Y and Model 3, plus domestic brands MG, GWM, LDV and BYD.

First half of each year sales:

  • H1 of 2023: 581,759 units
  • H1 of 2022: 537,858 units
  • H1 of 2021: 567,468 units
  • H1 of 2020: 442,415 units
  • H1 of 2019: 554,466 units
  • H1 of 2018: 605,522 units
  • H1 of 2017: 599,552 units
  • H1 of 2016: 598,140 units
  • H1 of 2015: 578,427 units
  • H1 of 2014: 559,950 units

Brands

Toyota is well ahead of Mazda in first but will need to get a wriggle on over the second half it it wants to pass 200,000 units – as its internal targets demand.

Kia (third) remains ahead of big brother Hyundai (fifth), with Ford sitting in between.

Mitsubishi is battling to get supply and its core Triton is nearing replacement, so its 26 per cent decline makes some sense. But still a poor result.

MG and Tesla demonstrate the changing dynamic, both making the top 10, ahead of Subaru and Volkswagen. GWM (including Haval) is getting closer…

VW, benefitting from better European supply than in previous years, is managing to grow its sales by 61 per cent from a low base.

There are some new entrants that have joined the market since this point in 2022, including BYD, Chery and Cupra.

List of sales by brand over H1 of 2023:

BRAND YTD SALES CHANGE OVER H1 2022
Toyota 92,235 Down 24%
Mazda 50,424 Up 1%
Kia 39,160 Down 0.7%
Ford 38,182 Up 33.7%
Hyundai 37,707 Down 1.2%
Mitsubishi 30,849 Down 26.1%
MG 26,692 Up 8.9%
Tesla 25,577 Up 449.7%
Subaru 22,502 Up 32.4%
Volkswagen 20,970 Up 60.6%
Isuzu Ute 20,357 Up 8.3%
GWM 17,548 Up 105.1%
Nissan 17,278 Up 13.3%
Mercedes-Benz Cars 12,671 Down 12.3%
BMW 12,502 Up 5.1%
LDV 11,250 Up 56.8%
Audi 9336 Up 48%
Suzuki 8814 Down 21.6%
Lexus 6910 Up 75.5%
Honda 6758 Down 11.3%
Volvo Car 6290 Up 9%
BYD 6196 New to market
Renault 4425 Down 12.7%
Ram 4156 Up 61.6%
Skoda 3967 Up 20.7%
Land Rover 3714 Up 42.8%
SsangYong 3319 Up 130%
Porsche 3231 Up 2.2%
Jeep 2669 Down 22.3%
Mercedes-Benz Vans 2418 Up 23.7%
Mini 2136 Up 30.5%
Chevrolet 1713 Up 70.8%
Chery 1612 New to market
Cupra 1586 New to market
Peugeot 1186 Up 17.3%
Polestar 1147 Up 104.1%
Genesis 871 Up 88.1%
Fiat Professional 595 Up 77.1%
Fiat 413 Up 39.1%
Maserati 319 Up 1.9%
Alfa Romeo 267 Down 9.5%
Jaguar 238 Down 42.4%
Citroen 116 Down 32.6%
Bentley 110 Down 7.6%
Ferrari 105 Down 0.9%
Aston Martin 87 Up 27.9%
Lamborghini 71 Up 61.4%
Lotus 52 Down 16.1%
McLaren 46 Up 64.3%
Rolls-Royce 21 Down 36.4%

Models

The list of top 25-selling models looks different this year, although the top two (HiLux and Ranger) are familiar leaders.

The Tesla Model Y (third) and Model 3 (eighth) both top their segments regardless of fuel type, the Isuzu MU-X is the new top-selling large SUV (ahead of the Toyota Prado), the new BYD Atto 3 EV already sits in 22nd place, and the Kia Carnival pushed the Mazda 3 outside the top 25.

  1. Toyota HiLux: 28,093
  2. Ford Ranger: 26,741
  3. Tesla Model Y: 14,002
  4. Isuzu D-Max: 13,243
  5. MG ZS: 13,579
  6. Toyota RAV4: 13,523
  7. Mazda CX-5: 11,607
  8. Tesla Model 3: 11,575
  9. Mitsubishi Outlander: 11,342
  10. Hyundai i30: 11,214
  11. Hyundai Tucson: 10,749
  12. Mazda BT-50: 9605
  13. Mitsubishi Triton: 8725
  14. MG 3: 8449
  15. Subaru Forester: 8321
  16. Mazda CX-3: 8030
  17. Toyota Corolla: 7206
  18. Isuzu MU-X: 7114
  19. Toyota Prado: 7044
  20. Kia Sportage: 6584
  21. Toyota Landcruiser Wagon: 6541
  22. BYD Atto 3: 6196
  23. Mazda CX-30: 6098
  24. Subaru Outback: 6056
  25. Kia Carnival: 5745

Leaders in key markets

  • Light Cars: MG 3 (8449), Suzuki Swift (3308), Kia Picanto (3271)
  • Small Cars: Hyundai i30 (11,214), Toyota Corolla (7206), Mazda 3 (4842)
  • Medium cars: Tesla Model 3 (11,575), Toyota Camry (3658), Mercedes-Benz C-Class (1840)
  • Sports cars: Ford Mustang (1232), Subaru BRZ (838), BMW 2 Series (485)
  • Light SUVs: Mazda CX-3 (8030), Kia Stonic (3953), Hyundai Venue (3266)
  • Small SUVs: MG ZS (13,579), Mazda CX-30 (6098), Haval Jolion (5523)
  • Medium SUVs: Tesla Model Y (14,002), Toyota RAV4 (13,523), Mazda CX-5 (11,607)
  • Large SUVs: Isuzu MU-X (7114), Toyota Prado (7004), Subaru Outback (6056)
  • 4×4 Utes: Ford Ranger (23,620), Toyota HiLux (21,808), Isuzu D-Max (10,787)

Miscellaneous YTD

Sales by region

  • New South Wales: 177,889, up 4.7 per cent
  • Victoria: 153,714, up 8.3 per cent
  • Queensland: 127,960, up 11.3 per cent
  • Western Australia: 60,924, up 14.8 per cent
  • South Australia: 37,676, up 7.2 per cent
  • Tasmania: 9,435, down 0.5 per cent
  • Australian Capital Territory: 9,054, up 11.2 per cent
  • Northern Territory: 5,107, down 1.7 per cent

Category breakdown

  • SUV: 55.4 per cent share
  • Light commercials: 22.2 per cent share
  • Passenger cars: 17.9 per cent share
  • Heavy commercials: 4.6 per cent share

Top segments by market share

  • Medium SUV: 22.4 per cent share
  • 4×4 Utes: 16.3 per cent share
  • Small SUV: 13.7 per cent share
  • Large SUV: 12.5 per cent share
  • Small Car: 6.3 per cent share

Sales by buyer type

  • Private buyers: 303,519, up 4.8 per cent
  • Business fleets: 204,998, up 13.3 per cent
  • Rental fleets: 31,421, up 2.1 per cent
  • Government fleets: 15,227, up 6.6 per cent

Sales by propulsion or fuel type

  • Petrol: 294,289, up 6.6 per cent
  • Diesel: 175,939, down 5.3 per cent
  • Electric: 43,092, up 345.2 per cent
  • Hybrid: 38,313, down 6.7 per cent
  • PHEV: 3532, up 20.1 per cent
  • Hydrogen FCEV: 0

Sales by country of origin

  • Japan: 154,647, down 10.3 per cent
  • Thailand: 122,300, down 2.7 per cent
  • China: 95,852, up 93.1 per cent
  • Korea: 82,998, up 2.3 per cent
  • Germany: 26,055, up 28.0 per cent

Some previous monthly reports

Got any questions about car sales? Ask away in the comments and we’ll jump in!



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