“I ran into a couple who were living outside the Hope Mission, and they remembered me from giving them a t-shirt,” said McGeown. “Small little things like that mean so much to some people.”
He’ll work with Black Dog Apparel so he can hand out 500 more shirts this year, but he wants this initiative to grow. McGeown is looking to local businesses and Edmontonians to do whatever they can on Sept. 11. It doesn’t have to be anything grand, in fact the last thing he wants to do is put big demands on Edmontonians and local businesses.
“We’re all going through things,” said McGeown. “If anyone can even just donate a small portion of proceeds that day to a charity or organization of their choice. I just want everyone to do something that day. One small gesture is where it begins. If one business starts promoting or doing something on Be More Kind Day that might resonate with someone else, even a customer, and it just snowballs.”
