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BMW (+15.6%) as much as #2, Skoda (+35.6%) impresses in market slowing down its progress – Finest Promoting Vehicles Weblog


BMW is the 2nd best-selling carmaker in Europe in November.

According to data by ACEA, the European new car market (EU+EFTA+UK) slows down its growth in November at +6% to 1,075,756 units. Year-to-date, the market is up 15.6% to 11,799,842 but still down -10.8% on pre-pandemic November 2019. Among the Top 5 markets, Italy is the most dynamic at +16.2%, followed by France (+14%), the UK (+9.5%), Spain (+7%) while Germany (-5.7%) disappoints with a negative result. Year-to-date, Italy (+20%) shines again with the UK (+18.6%), Spain (+17.3%), France (+16.2%) and Germany (+11.4%) in tow. Other great performing markets in November include Bulgaria (+54.2%), Cyprus (+30.1%), Greece (+29.5%), Estonia (+27.9%) and Croatia (+27.5%). Reversely Norway (-47%), Hungary (-12.6%) and Ireland (-7.2%) struggle. 

BEVs gain 16.4% year-on-year in the European Union to 144,378 but this lift crashes down to +4.9% to 182,982 when adding EFTA and UK markets because of the Norwegian market’s freefall. Year-to-date BEV sales soar 39.7% to 1,813,941 and 15.4% share. Among the Top 5 markets in November, BEVs are more prevalent in France (20.2% share) and Germany (18.3%) with the UK (15.6%) not far below. In contrast Spain (7.7%) and Italy (5.6%) fare poorly. Across Europe for this month, PHEVs are down -14.1% to 91,070, HEVs up 27% to 299,748, petrol up 4.4% to 358,164 and diesel off -10.7% to 114,715.

In the groups ranking, the VW Group is up 9.2% to just under 278,000 sales, whereas Stellantis underperforms at -2.8%. Renault-Nissan-Mitsubishi (+7.9%) beats the market while Hyundai-Kia matches it. The BMW Group manages the best performance at +11.2% whereas the Toyota Group (-7%) suffers. Brand-wise, Volkswagen (-1%) isn’t in great shape again just as BMW (+15.6%) soars up to a record #2, dislodging Toyota (-8.3%) and Audi (+2.4%). Skoda (+35.6%) scores the largest year-on-year gain in the Top 17 and no additional Top 12 member is in the double-digits. Ford (-15.1%) is hit hard.

Previous month: Europe October 2023: Dacia smiles, VW cries, market up 14.1%

One year ago: Europe November 2022: Audi, Ford, Tesla shine, market up 17.4%, Model Y #1

Full November 2023 Top 10 groups and Top 25 brands below.

Europe November 2023 – groups:

Pos Group Nov-23 /22 Oct 2023 /22 Pos FY22
1 Volkswagen Group 277,910 + 9.2% 1 3,050,746 + 20.6% 1 1
2 Stellantis 160,499 – 2.8% 2 1,992,352 + 5.3% 2 2
3 Renault-Nissan-Mitsubishi 131,993 + 7.9% 3 1,435,331 + 18.6% 3 3
4 Hyundai-Kia 89,076 + 6.4% 4 1,029,632 + 4.2% 4 4
5 BMW Group 86,587 + 11.2% 5 818,328 + 12.2% 5 5
6 Toyota Group 68,363 – 7.0% 6 810,779 + 10.1% 6 6
7 Mercedes 62,255 + 8.0% 7 640,210 + 9.2% 7 7
8 Ford Motor 38,946 – 15.1% 8 482,342 + 1.7% 8 8
9 Tesla 36,149 + 12.9% 11 326,975 + 84.2% 9 10
10 Volvo 26,428 + 2.9% 9 256,619 + 20.3% 10 9

Europe November 2023 – brands:

Pos Brand Nov-23 /22 Oct 2023 /22 Pos FY22
1 Volkswagen 111,668 – 1.0% 1 1,240,775 + 14.1% 1 1
2 BMW 69,500 + 15.6% 4 651,573 + 13.2% 4 3
3 Toyota 63,781 – 8.3% 2 756,797 + 7.7% 2 2
4 Audi 61,639 + 2.4% 3 676,979 + 22.3% 3 6
5 Skoda 61,144 + 35.6% 7 623,453 + 27.4% 5 9
6 Mercedes 59,642 + 7.9% 6 615,354 + 8.4% 6 4
7 Renault   54,839 + 5.5% 5 615,289 + 19.2% 7 7
8 Dacia 47,114 + 7.6% 10 512,055 + 19.8% 10 12
9 Peugeot 45,814 – 8.0% 8 601,181 + 4.7% 8 5
10 Hyundai 45,238 + 5.8% 11 491,587 + 2.8% 11 10
11 Kia 43,838 + 7.1% 9 538,045 + 5.6% 9 8
12 Ford   38,946 – 15.1% 12 482,342 + 1.7% 12 11
13 Tesla 36,149 + 12.9% 19 326,975 + 84.2% 16 18
14 Opel/Vauxhall 35,658 + 9.7% 13 427,988 + 8.3% 13 13
15 Fiat 28,499 – 13.0% 14 355,488 – 2.1% 14 14
16 Citroën 27,903 – 3.1% 15 347,717 – 0.7% 15 15
17 Volvo 26,428 + 2.9% 16 256,619 + 20.3% 18 17
18 Nissan 24,854 + 11.8% 17 266,082 + 23.9% 17 16
19 MG (est) 19,771 + 47.4% 18 201,985 + 103.7% 20 24
20 Seat 18,856 + 24.3% 22 226,838 + 20.3% 19 19
21 Mini 17,087 – 3.7% 23 166,755 + 8.7% 24 20
22 Cupra  16,533 + 38.1% 20 180,124 + 43.7% 21 22
23 Suzuki 15,782 + 27.0% 21 172,196 + 43.6% 22 23
24 Mazda 14,795 + 21.2% 24 167,733 + 33.4% 23 21
25 Jeep 10,753 + 23.1% 25 117,442 + 28.5% 25 25

Source: ACEA

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