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BMW as much as #2, Audi and Renault impress in market up 18.2% – Greatest Promoting Vehicles Weblog


BMW is up to a record 2nd place in Europe in May.

According to preliminary data by ACEA, new car sales in Europe (EU+EFTA+UK) improve 18.2% year-on-year in May to 1,121,644 which leads to a year-to-date tally up 17.4% or almost 800,000 units to 5,323,630. BEV sales are up a whopping 65.6% year-on-year for the month to 170,389 units, while PHEVs only edge up 0.8% to 81,391. HEV registrations gain 26.9% to 288,112, petrol is up 11.3% to 410,665 and diesel down -4.3% to 142,407. Note YTD BEV sales are up 42.3% to 730,137 and HEV up 26.3% to 1,378,535. Among the Big Five countries, Italy is up 23.1%, Germany up 19.2%, the UK up 16.7%, France up 14.8% and Spain up 8.3%. Best performing markets include Croatia (+74.5%), Portugal (+54.6%), Belgium (+42.5%), Ireland (+42.2%) and the Netherlands (+41.6%).

In the groups ranking, the VW Group (+20.2%) outpaces the market to comfortably retain the lead whereas Stellantis (-0.5%) has an off month, enduring the only year-on-year decline in the Top 7. Renault-Nissan-Mitsubishi for its part surges 27.4% as the BMW Group is up 24.8%. Hyundai-Kia (+0.1%) is stable and disappoints, as do Toyota Group (+8.4%) and Ford Motor (-2.8%). Brand-wise, Volkswagen (+14.5%) is rather soft unlike BMW (+28.3%) climbing up four spots on April to #2, its highest ever ranking in Europe and first time since April 2020. Toyota (+4.2%) stays in third position while Audi (+29.5%) and Renault (+29.3%) impress in the remainder of the Top 5. Further down, Skoda (+36.1%), Dacia (+44.4%), Tesla (+1920.5%!), Volvo (+39.9%) and MG (+189.3%) make themselves noticed.

Previous month: Europe April 2023: Dacia (+44.2%), Skoda (+41.4%), Renault (+36.8%) highlight market up 16.1%, Sandero #1

One year ago: Europe May 2022: Toyota (+3.6%), Hyundai (+9.9%), Kia (+9.8%) defy bettering market (-12.5%), Peugeot 208 #1

Full May 2023 Top 10 groups and Top 30 brands below.

Europe May 2023 – groups (Source: ACEA):

Pos Group May-23 /22 Apr 2023 /22 Pos FY22
1 Volkswagen Group 289,451 20.2% 1 1,374,438 24.9% 1 1
2 Stellantis 190,688 -0.5% 2 935,080 7.2% 2 2
3 Renault-Nissan-Mitsubishi 135,066 27.4% 3 652,435 26.6% 3 3
4 Hyundai-Kia 97,081 0.1% 4 468,943 3.0% 4 4
5 BMW Group 84,781 24.8% 5 361,554 8.5% 6 5
6 Toyota Group 74,604 8.4% 6 368,175 12.8% 5 6
7 Mercedes 55,324 1.4% 7 289,324 7.7% 7 7
8 Ford Motor 44,900 -2.8% 8 224,429 2.1% 8 8
9 Tesla 29,600 1920.5% 10 138,294 121.8% 9 10
10 Geely Group 26,804 39.9% 9 117,995 13.3% 10 9

Europe May 2023 – brands (Source: ACEA):

Pos Brand May-23 /22 Apr 2023 /22 Pos FY22
1 Volkswagen 118,169 14.5% 1 561,811 23.4% 1 1
2 BMW 69,499 28.3% 6 287,543 9.2% 5 3
3 Toyota 68,779 4.2% 3 346,436 11.6% 2 2
4 Audi 65,673 29.5% 2 303,891 22.5% 3 6
5 Renault   62,073 29.3% 5 274,656 22.0% 8 7
6 Peugeot 61,644 10.6% 7 293,495 11.0% 4 5
7 Skoda 57,634 36.1% 4 278,766 32.4% 7 9
8 Mercedes 53,045 1.3% 9 279,433 8.4% 6 4
9 Kia 51,513 5.8% 8 250,146 3.5% 9 8
10 Dacia 48,022 44.4% 10 239,514 42.9% 10 12
11 Hyundai 45,568 -5.6% 12 218,797 2.5% 12 10
12 Ford   44,900 -2.8% 11 224,429 2.1% 11 11
13 Opel/Vauxhall 40,841 0.6% 13 195,108 7.3% 13 13
14 Fiat 31,479 -22.8% 14 164,966 -2.5% 14 14
15 Citroën 30,325 -7.8% 15 160,998 0.7% 15 15
16 Tesla 29,600 1920.5% 21 138,294 121.8% 16 18
17 Volvo 26,804 39.9% 16 117,995 13.3% 18 17
18 Nissan 20,703 8.0% 18 121,462 26.5% 17 16
19 Seat 20,593 -11.1% 17 109,580 9.3% 19 19
20 MG (est) 19,700 189.3% 20 79,131 129.3% 20 24
21 Cupra  17,913 30.8% 19 72,617 51.3% 24 22
22 Suzuki 15,987 63.6% 23 73,616 33.2% 23 23
23 Mini 15,282 10.7% 22 74,011 5.7% 22 20
24 Mazda 13,602 55.6% 24 76,419 37.0% 21 21
25 Jeep 11,150 7.5% 26 52,057 10.0% 25 25
26 Porsche 8,582 25.9% 27 43,859 25.9% 27 27
27 Land Rover 8,476 13.0% 25 50,277 30.5% 26 26
28 Lexus 5,825 107.4% 29 21,739 36.5% 31 32
29 DS 5,000 19.2% 30 22,846 15.5% 29 30
30 Alfa Romeo 4,729 95.3% 28 21,792 124.5% 30 33

Source: ACEA

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