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BMW best-seller for the primary time in two years – Greatest Promoting Vehicles Weblog


BMW is the most popular carmaker in Luxembourg in August.

New car sales in Luxembourg advance 15.1% year-on-year in August to 3,416 units, leading to a year-to-date tally up 19.7% to 34,118. This month BMW (+17.7%) takes the lead of the brands ranking for the first time since September 2021 with a strong 10.9% share. Volkswagen (-1.1%) is relegated to 2nd place with 10.5% of the market. Mercedes (-14.7%) and Audi (-27.5%) both struggle and exchange their position vs. July. Skoda (+26.6%) is strong at #5 while Tesla (+1023.1%) surges ahead at #6 with 4.3% share vs. #9 and 3.1% year-to-date. Fiat (+133.9%), Mini (+81.7%), Dacia (+136.4%), Cupra (+216.7%) and MG (+942.9%) also post fantastic gains below.

Previous month: Luxembourg July 2023: Renault, Tesla impress in market up 13.1%

One year ago: Luxembourg August 2022: First positive market in 14 months, Skoda, Toyota, Hyundai shine

Full August 2023 Top 52 All brands ranking below.

Luxembourg August 2023 – brands:

Pos Brand Aug-23 % /22 Jul 2023 % /22 Pos FY22
1 BMW   372 10.9% 17.7% 2 3,370 9.9% 35.1% 2 4
2 Volkswagen 357 10.5% -1.1% 1 4,142 12.1% 22.8% 1 1
3 Mercedes 291 8.5% -14.7% 4 2,901 8.5% 3.7% 3 2
4 Audi   240 7.0% -27.5% 3 2,740 8.0% 6.5% 4 3
5 Skoda 238 7.0% 26.6% 5 1,970 5.8% 58.2% 5 6
6 Tesla 146 4.3% 1023.1% 9 1,070 3.1% 184.6% 9 20
7 Fiat 138 4.0% 133.9% 39 1,020 3.0% -9.4% 10 9
8 Peugeot   125 3.7% -42.9% 7 1,889 5.5% -24.1% 6 5
9 Renault 109 3.2% 11.2% 6 1,634 4.8% 59.6% 7 8
10 Mini 109 3.2% 81.7% 16 710 2.1% 32.7% 18 15
11 Dacia 104 3.0% 136.4% 12 815 2.4% 66.3% 15 19
12 Hyundai 92 2.7% -26.4% 8 929 2.7% 8.5% 12 10
13 Kia 89 2.6% 36.9% 10 1,007 3.0% 60.4% 11 17
14 Porsche 89 2.6% 34.8% 17 860 2.5% 19.6% 13 13
15 Cupra 76 2.2% 216.7% 20 637 1.9% 89.0% 20 23
16 Volvo 74 2.2% 19.4% 11 844 2.5% 2.8% 14 12
17 Ford   73 2.1% -5.2% 18 735 2.2% 5.5% 17 14
18 MG 73 2.1% 942.9% 24 249 0.7% 1031.8% 25 39
19 Opel 71 2.1% 10.9% 15 1,222 3.6% -2.6% 8 7
20 Toyota 69 2.0% -15.9% 13 681 2.0% 35.1% 19 16
21 Citroen 56 1.6% -31.7% 21 749 2.2% -19.6% 16 11
22 Land Rover 54 1.6% 3.8% 23 530 1.6% 40.2% 22 21
23 Seat 52 1.5% 67.7% 19 529 1.6% -5.0% 23 18
24 Mazda 52 1.5% 108.0% 22 327 1.0% 98.2% 24 27
25 Nissan 45 1.3% 15.4% 14 635 1.9% 63.7% 21 22
26 DS 35 1.0% 250.0% 30 219 0.6% -12.4% 26 24
27 Jeep 21 0.6% 110.0% 25 188 0.6% -10.9% 27 28
28 Polestar 20 0.6% 1900.0% 32 117 0.3% 108.9% 31 30
29 Jaguar 17 0.5% 240.0% 27 158 0.5% 59.6% 29 31
30 Lexus 15 0.4% 36.4% 34 100 0.3% 17.6% 33 32
31 Alfa Romeo 13 0.4% -23.5% 26 130 0.4% -22.2% 30 26
32 Ferrari 13 0.4% 62.5% 36 64 0.2% -23.8% 37 33
33 Subaru 11 0.3% 266.7% 35 94 0.3% 176.5% 34 38
34 Honda 10 0.3% -52.4% 29 105 0.3% -32.7% 32 29
35 Suzuki 9 0.3% -47.1% 31 168 0.5% -5.6% 28 25
36 Alpine 7 0.2% 0.0% 41 27 0.1% -10.0% 43 40
37 Lotus 7 0.2% n/a 45 22 0.1% 100.0% 45 46
38 Maserati 6 0.2% -14.3% 40 48 0.1% 65.5% 38 37
39 Ford (USA) 5 0.1% n/a 43 29 0.1% 163.6% 42 45
40 Lamborghini 4 0.1% -33.3% 28 66 0.2% 15.8% 35 35
41 Aston Martin 4 0.1% 100.0% 42 29 0.1% -25.6% 41 36
42 Chevrolet 3 0.1% 50.0% 37 45 0.1% 136.8% 39 41
43 Cadillac 3 0.1% 200.0% 44 18 0.1% -18.2% 46 42
44 SWM 3 0.1% new 48 11 0.0% new 50  –
45 Smart 2 0.1% 100.0% 38 66 0.2% -14.3% 36 34
46 DFSK 2 0.1% 100.0% 33 31 0.1% 1450.0% 40 51
47 Bentley 2 0.1% 100.0%  – 25 0.1% -7.4% 44 43
48 SsangYong 1 0.0% 0.0%  – 12 0.0% -40.0% 48 44
49 BAIC 1 0.0% n/a 49 7 0.0% 600.0% 52 59
50 Morgan 1 0.0% 0.0%  – 4 0.0% -42.9% 53 50
51 Donkervoort 1 0.0% n/a  – 2 0.0% n/a 59  –
52 Mitsubishi 1 0.0% n/a  – 2 0.0% -71.4% 61 48
 – Others 5 0.1% #DIV/0!  – 6 0.0% 500.0%  –  –

Source: Statistiques Luxembourg

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