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BMW repeats at #1 above Volkswagen, Dacia Sandero #1, market down -4.4% – Finest Promoting Vehicles Weblog


BMW is once again the most popular brand in Belgium.

Discover 65 years of Belgian Historical Data here.

02/02 update: now with Top 10 models.

The Belgian new car market endures a third straight year of decline in 2022 at -4.4% to 366,303 sales after falling -11.2% in 2021 and -21.5% in 2020. BMW (-2.4%) repeats at #1 with 10.4% share, widening the gap with Volkswagen (-6.7%) from 4,613 sales last year to 5,950 now. BMW hit an all-time record share in November at 12.2%. Mercedes (+6.4%) climbs up two spots to #3 and 8% share, leapfrogging past Peugeot (+2.3%) and Audi (-6.3%). Toyota (+34.6%) is even more impressive and lifts four ranks from #10 to #6. Renault (-7.5%) and Citroen (-8.7%) each drop one spots as a result to #7 and #8. Dacia (+10%) is up four to #9 while Kia (+13.6%) is up five to #10. Notice also Tesla up 46.8%, Porsche up 12.5% DS up 53.7%, Cupra up 145.5% and Lynk & co up 102.1%.

Over in the models ranking, the Dacia Sandero (+20.4%) gains two spots on last year to snap the pole position with 2.2% share, making Belgium one of the most fragmented markets in the world. Leader in 2021, the Volvo XC40 is knocked down to #2 while the Peugeot 308 (+145.9%) storms into the Top 10 at #3 thanks to the new generation. The Peugeot 208 (+16.8%) also impresses at #4.

Previous year: Belgium 2021: BMW topples Volkswagen to #1 in market down -11.2%

Two years ago: Belgium 2020: BMW (-0.7%) catches up on Volkswagen (-24.9%) in market down -21.5%

Full Year 2022 Top 70 all brands and Top 10 models vs. Full Year 2021 figures below

Full December 2022 Top 50 all brands ranking below.

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