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CBRE: ‘Urgency’ for Hospitality Business to Decrease Carbon Footprint


The hotel industry remains above the “average” line of CO2
emissions, highlighting an “urgent” need for hospitality and leisure
establishments to taper down carbon emissions, according to a recent report by CBRE
Hotels Research. 

CBRE’s study revealed the hotel industry sits at 96 on the
CO2 scale as of March 2023 in its April report. According to CBRE’s research, industries
such as hotels, retail establishments, healthcare and leisure lodging all
exceed the average line of approximately 80, spotlighting a global need to rein
in carbon production.

According to CBRE, hotel companies generally include energy
efficiency, carbon emission, water conservation and waste reduction among their
key areas of focus for climate-related initiatives. And while the hospitality
industry as a whole has shifted operations to
become more sustainable
in these four areas, CBRE’s report noted a greater need
for consistent reporting within a standard framework for hotel industry
stakeholders to “to understand and benchmark performance in relation to [environmental,
social, and governance] targets.” Some of these reporting solutions mentioned
within CBRE’s research include international consultancy Greenview’s Net Zero
Methodology guide and the Cornell Hotel Sustainability Index—developed by Greenview, The Cornell Hotel School and others.

Utilizing Greenview’s methodology and the Cornell Hotel
Sustainability Index, CBRE’s report showed the U.S., UK, Germany and Spain are
among the lowest users of energy per occupied room in the hotel industry among
Greenview’s Top 25 countries. The highest energy users per occupied room on the
list are United Arab Emirates, Saudi Arabia, Japan and Vietnam. 

Using the same Top 25 countries and reporting scale, CBRE’s
research showed France, Colombia and the UK among the lowest producers of
carbon per occupied room, while Saudi Arabia, the UAE and Indonesia are among
the highest carbon producers per occupied room. 

As for water usage, Germany, the UK, France and the U.S. are
among the lowest on the water-usage scale per occupied room, while Vietnam,
Egypt and Malaysia are among the highest. The report did not supply a
waste-reduction breakdown.

Within the U.S., CBRE noted some major hotel groups’ current
climate targets and net-zero goals, with Hersha Hospitallilty Trust, Hilton
Hotels Corp., Host Hotels & Resorts and Hyatt Hotels Corporation all
setting targets, but not yet committing to net-zero standards. FibraHotel and
Marriott International have both committed near-term target status, with only
Marriott committing to be net-zero, according to the report. 

The report went on to detail various countries and their
diverse ESG tactics, highlighting the UK and Europe as a “global leader in
tackling climate change” with “ambitious emissions-reduction targets.” CBRE’s
reporting also highlighted Asia Pacific’s patchwork of ESG tactics among its
top hotel groups, with Singapore and Australia leading the charge for carbon
neutrality. 

With the growing need and interest in more sustainable and
responsible ESG solutions in the hospitality industry, CBRE’s reporting
described an optimistic outlook for future performance within the industry. The
company also suggested hotel industry stakeholders should “familiarize
themselves with ESG legislation, initiatives and trends,” to make a more
meaningful effort and impact. 

The report also shed light on near-term challenges to hotels’
ESG goals.

“While many hotel brands and operators have pledged to
improve ESG performance and reach net zero targets, slower economic growth in
the EU, UK and Asia Pacific, as well as an anticipated recession in the U.S.
could slow near-term progress,” CBRE authors said in the report.

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