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Chevrolet (+73.1%) locations 3 fashions in High 4, Onix #1, market up 11.9% – Greatest Promoting Vehicles Weblog


The Chevrolet Onix is the best-selling vehicle in Brazil in January.

The Brazilian new vehicle market advances 11.9% year-on-year in January to 130,460 registrations, keeping in mind January 2022 was off -28.3% on the year prior so still very low levels. In the brands ranking, Fiat (+22.7%) almost doubles the market growth to 21.9% share, while Chevrolet (+73.1%) returns to #2 above Volkswagen (+53.2%). Both brands sport fantastic year-on-year upticks. Toyota (+24.5%) and Nissan (+16.6%) also outpace the market but the remainder of the Top 10 underperform, with Honda (-30.8%), Jeep (-24.9%), Citroen (-23%) and Renault (-18.1%) all hit hard. Hyundai (-8.4%) is also down on January 2022. Below, Ram (+131.6%), Porsche (+122.6%), Volvo (+84.5%) and Kia (+27.1%) impress albeit all well below 1% share.

Model-wise, the Chevrolet Onix (+37.6%) repeats at #1 with 5.5% share, keeping the Fiat Strada (+4.2%) away from the top spot. In fact Chevrolet monopolises the passenger car podium with the Onix Plus (+79.7%) and Tracker (+122.9%) in tow. The Hyundai Creta (+19%) is up four spots to hit #5, a new ranking record for the nameplate, and distances the Hyundai HB20 (-14.1%) in difficulty. The Fiat Mobi (+66.5%), Argo (+60%) and VW T-Cross (+18.4%) also beat the market in the remainder of the Top 10. The Fiat Fastback (#20) is the most popular recent launch above the Honda City Hatch (#31), Fiat Scudo (#56) and Ram 3500 (#57). Notice also the arrival of the BYD Yuan Plus at #86 and BYD Han at #113.

Previous post: Brazil 2022: Fiat Strada and Hyundai HB20 repeat atop stable market (-0.8%)

One year ago: Brazil January 2022: Jeep breaks share record, Fiat Pulse just outside Top 10, market off -28.3%

Full January 2023 Top 20 brands and Top 120 models below.

Brazil January 2023 – brands:

Pos Brand Jan-23 % /22 Dec FY22
1 Fiat   28,588 21.9% 22.7% 1 1
2 Chevrolet 22,688 17.4% 73.1% 3 2
3 Volkswagen 20,044 15.4% 53.2% 2 3
4 Toyota   12,423 9.5% 24.5% 4 4
5 Hyundai   11,521 8.8% -8.4% 5 5
6 Jeep 8,522 6.5% -24.9% 6 6
7 Renault   6,987 5.4% -18.1% 7 7
8 Nissan 4,044 3.1% 16.6% 9 9
9 Honda 3,273 2.5% -30.8% 8 8
10 Citroen  1,915 1.5% -23.0% 10 12
11 Peugeot 1,671 1.3% -59.1% 11 10
12 Ford   1,457 1.1% -1.1% 12 14
13 Chery 1,327 1.0% -57.6% 13 11
14 Mitsubishi 1,137 0.9% -7.5% 14 13
15 Volvo 821 0.6% 84.5% 18 19
16 BMW 780 0.6% 18.9% 15 15
17 Ram 593 0.5% 131.6% 16 20
18 Mercedes 520 0.4% -0.2% 19 16
19 Kia 408 0.3% 27.1% 20 18
20 Audi 368 0.3% -21.7% 17 17
21 Porsche 296 0.2% 122.6% n/a 22

Brazil January 2023 – models:

Pos Model Jan-23 % /22 Dec FY22
1 Chevrolet Onix 7,162 5.5% 37.6% 1 3
2 Fiat Strada 7,000 5.4% 4.2% 2 1
3 Chevrolet Onix Plus 6,164 4.7% 79.7% 5 4
4 Chevrolet Tracker 5,296 4.1% 122.9% 4 7
5 Hyundai Creta 4,969 3.8% 19.0% 9 11
6 Hyundai HB20 4,840 3.7% -14.1% 7 2
7 VW T-Cross 4,454 3.4% 18.4% 10 8
8 Fiat Argo 4,282 3.3% 60.0% 8 9
9 Fiat Mobi 4,208 3.2% 66.5% 6 5
10 Jeep Compass 4,139 3.2% -15.6% 11 10
11 Toyota Hilux 3,435 2.6% 18.0% 12 16
12 VW Gol 3,387 2.6% -1.4% 3 6
13 Renault Kwid 3,307 2.5% 4.0% 14 12
14 Fiat Toro 3,281 2.5% -0.4% 18 15
15 VW Nivus 3,100 2.4% 124.0% 15 20
16 Jeep Renegade 3,049 2.3% -39.0% 13 13
17 Fiat Pulse 3,015 2.3% -5.5% 19 14
18 Nissan Kicks 2,984 2.3% 77.4% 22 21
19 VW Saveiro 2,714 2.1% 130.0% 28 27
20 Fiat Fastback 2,707 2.1% new 23 47
21 Toyota Corolla Cross 2,604 2.0% 5.1% 21 18
22 Fiat Cronos 2,481 1.9% 43.2% 16 19
23 Toyota Corolla 2,238 1.7% 4.5% 17 17
24 VW Polo  2,115 1.6% 736.0% 30 52
25 Toyota Yaris Hatch 2,072 1.6% 117.0% 26 25
26 Chevrolet S10 2,039 1.6% 175.9% 24 24
27 VW Voyage 2,004 1.5% 318.4% 20 22
28 Hyundai HB20S 1,684 1.3% -29.6% 29 26
29 Renault Duster 1,495 1.1% 3.5% 33 28
30 Citroen C3 1,488 1.1% n/a 25 42
31 Honda City Hatch 1,442 1.1% new 39 34
32 Chevrolet Spin 1,415 1.1% 175.8% 31 33
33 Fiat Fiorino 1,303 1.0% -3.0% 34 31
34 Jeep Commander 1,289 1.0% -10.3% 32 29
35 Peugeot 208 1,201 0.9% -39.6% 36 23
36 VW Taos 1,184 0.9% 25.2% 40 41
37 Toyota Yaris Sedan 1,099 0.8% 85.3% 35 36
38 Honda City 1,091 0.8% 7.9% 43 30
39 Ford Ranger 977 0.7% -20.0% 37 38
40 Toyota Hilux SW4 937 0.7% 5.4% 41 39
41 Mitsubishi L200 783 0.6% -5.2% 38 35
42 Renault Oroch 716 0.5% -50.5% 44 40
43 Honda HR-V 698 0.5% -61.0% 27 37
44 Renault Master 664 0.5% 6.6% 47 46
45 Nissan Frontier 661 0.5% -30.4% 45 50
46 Chery Tiggo 8 588 0.5% -12.2% 53 44
47 Volvo XC60 578 0.4% 191.9% 60 75
48 VW Amarok 567 0.4% -40.6% 48 53
49 VW Virtus 490 0.4% -19.9% 50 55
50 Renault Sandero 488 0.4% -19.6% 42 43
51 Chery Tiggo 7 372 0.3% -27.3% 49 49
52 Chevrolet Equinox 316 0.2% n/a 58 77
53 Nissan Versa 313 0.2% -60.7% 56 54
54 Chery Tiggo 5X 293 0.2% -51.0% 54 48
55 Renault Logan 286 0.2% -52.9% 46 45
56 Fiat Scudo 277 0.2% new 67 93
57 Ram 3500 270 0.2% new 57 68
58 Ford Transit 260 0.2% n/a 55 71
59 BMW 320i 254 0.2% -1.9% 52 57
60 Citroen C4 Cactus 253 0.2% -88.9% 51 32
61 Mitsubishi Eclipse Cross 215 0.2% 54.7% 64 59
62 Kia K2500 214 0.2% 41.7% 69 66
63 Citroen Jumpy 173 0.1% -12.6% 73 65
64 Ram Classic 166 0.1% new 62 108
65 Peugeot 2008 158 0.1% -90.3% 66 56
66 Volvo XC40 156 0.1% -28.8% 61 74
67 Peugeot Expert 148 0.1% -62.8% 71 61
68 Mitsubishi Pajero 138 0.1% 76.9% 59 73
69 Iveco Daily   134 0.1% 930.8% 77 96
70 VW/MAN Express 125 0.1% -27.3% 74 70
71 BMW X3 119 0.1% 67.6% 101 87
72 Mercedes C Class 108 0.1% -21.7% 81 88
73 Ram 2500 107 0.1% -57.5% 75 92
74 Peugeot Partner 102 0.1% 161.5% 68 69
75 Audi Q5 100 0.1% -39.8% 70 80
76 Chevrolet Montana 90 0.1% 4400.0% n/a n/a
77 Kia Stonic 88 0.1% n/a n/a 111
78 Chevrolet Cruze Sedan 86 0.1% -81.2% 72 51
79 Porsche Macan 85 0.1% n/a 84 91
80 Mercedes GLA 85 0.1% n/a n/a n/a
81 Mercedes GLB 80 0.1% -63.5% n/a 103
82 Nissan Leaf 80 0.1% 95.1% n/a 117
83 Kia Sportage 80 0.1% n/a n/a n/a
84 Porsche Cayenne 80 0.1% #DIV/0! n/a n/a
85 Audi Q3 79 0.1% -8.1% 65 78
86 BYD Yuan Plus 79 0.1% new n/a n/a
87 Ford Maverick 79 0.1% n/a 76 85
88 Porsche 911 79 0.1% 393.8% 95 105
89 BMW 330E 77 0.1% 352.9% 91 107
90 BMW X6 74 0.1% n/a n/a n/a
91 Mini Countryman 74 0.1% n/a n/a n/a
92 Chevrolet Trailblazer 71 0.1% -79.5% 63 63
93 BMW X5 69 0.1% -6.8% 97 94
94 Mercedes GLE 67 0.1% n/a n/a n/a
95 Mercedes Sprinter 315 64 0.0% new 92 115
96 Effa V21 62 0.0% 113.8% 93 101
97 Chery Arrizo 6 61 0.0% -77.4% 80 81
98 Ram 1500 50 0.0% 1566.7% 78 86
99 Mini Cooper 49 0.0% -34.7% 87 100
100 Audi A3 Sedan 46 0.0% -23.3% 85 110
101 Audi A5 44 0.0% 144.4% 88 119
102 Honda Civic 42 0.0% -96.3% n/a 72
103 BMW M3 33 0.0% 560.0% 103 134
104 Audi A3 32 0.0% -33.3% n/a 135
105 Audi A4 28 0.0% 12.0% 82 124
106 Mercedes CLA250 27 0.0% 440.0% 96 114
107 Ford Mustang 26 0.0% -45.8% 120 122
108 Chevrolet Cruze Hatch 25 0.0% 19.0% 90 84
109 Effa V22 23 0.0% 91.7% 108 125
110 JAC E-JS1 23 0.0% -23.3% 109 106
111 Porsche Panamera 20 0.0% 42.9% 105 131
112 Porsche Taycan 20 0.0% -4.8% n/a 127
113 BYD Han 17 0.0% new n/a n/a
114 BMW 420I 16 0.0% n/a 99 138
115 Jeep Gladiator 16 0.0% new n/a 140
116 Mercedes CLA45 16 0.0% n/a 106 147
117 VW Jetta 15 0.0% -42.3% 102 109
118 Mercedes Sprinter   12 0.0% -7.7% n/a 137
119 BMW i4 11 0.0% new n/a n/a
120 Fiat Ducato 10 0.0% -97.8% 115 76
121 Jaguar F-Type 10 0.0% n/a 114 n/a
122 Kia Carnival 10 0.0% -79.6% 111 118
123 Porsche Cayman 10 0.0% 25.0% n/a n/a

Source: Fenabrave

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