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Citroen (+63.3%), BMW (+56.5%) shine, incl. unique YTD fashions knowledge – Greatest Promoting Vehicles Weblog


The Citroen C3 is up to #6 year-to-date.

The Belgium new car market continues on its fantastic run with a 25.4% year-on-year lift in September to 38,906. The year-to-date volume is now up 31.8% to 374,848. We are still 14.7% below the pre-pandemic result for the first 9 months of 2019 (439,254). Company fleet sales represent a whopping 68% of the YTD volume (254,835 sales) vs. 62.2% over the same period in 2022 and 57.4% in pre-pandemic 2019. The segmentation by fuel type is wildly different between private buyers and companies. Private buyers go for petrol cars at 67.7%, HEV at 13.7% and diesel at 6.8% whereas PHEV hold 5% and BEV 4.9%. For fleet sales, petrol is at just 32.4%, PHEV at 27.7%, BEV at 24.7%, diesel at 10.6% and HEV at 4.5%. In fact, 91.5% of all BEV and 92.2% of all PHEV are registered by companies.

Volkswagen (+26.4%) matches the market to repeat at #1 and lodge its third pole position in the past 4 months. It however remains far below BMW (+56.5%) in the year-to-date order. Mercedes (+26.3%) scores a strong month at 9.3% share vs. 7.3% so far this year, but Audi (+53.6%) and Citroen (+63.3%) are much more dynamic. Kia (+44.3%) is the only remaining Top 10 member to beat the market. Below, MG (+804.5%), Jeep (+265.8%) and Alfa Romeo (+117.1%) are among the biggest gainers.

Like every quarter we also have access to year-to-date models data. The Tesla Model Y has now overtaken the Volvo XC40 for the title of Belgium’s best-seller, while the BMW X1 climbs to a splendid third place. The Dacia Sandero is down to #4 while the Toyota Yaris drops to #5. The Citroen C3 gains two spots vs. H1 to #6, distancing the Mini Cooper while the Peugeot 308 is up one to #8. The VW Golf surges from #15 over H1 to #9 and the Audi Q3 is up from #19 to #10. Other improving models include the BMW X3 up to #12 and the Renault Clio up to #13.

There’s also a Top 5 by region, fuel type and buyer type. The Tesla Model Y takes the lead in Flanders while the Dacia Sandero remains 1st in Wallonia and the Volvo XC40 leads in Brussels. The best-selling petrol model is once again the Dacia Sandero above the Citroen C3, the BMW 1 Series tops the diesel charts ahead of three Peugeots (308, 3008 and 5008), below the Tesla Model Y, the VW ID.4, Audi Q4 and VW ID.3 are the best-selling BEVs, the Volvo XC40 remains the #1 PHEV above the Volvo XC60 and the Toyota Yaris stays #1 HEV ahead of the Corolla and C-HR. Companies go for the Tesla Model Y and Volvo XC40 while private buyers favour the Dacia Sandero and Toyota Yaris, with 3 Dacias in the Top 5 (add the Duster at #3 and Jogger at #5). 

Previous month: Belgium August 2023: Audi, Tesla impress in market up 27.3%

One year ago: Belgium September 2022: Skoda (+82%), Dacia (+67.8%) highlight market up 16.8%

Full September 2023 Top 63 All brands and YTD Top 20 models, Top 5 models by region, by fuel type and by buyer type below.

Belgium September 2023 – brands:

Pos Brand Sep-23 % /22 Aug 2023 % /22 Pos FY22
1 Volkswagen 4,026 10.3% 26.4% 1 35,842 9.6% 43.5% 2 2
2 BMW 3,737 9.6% 56.5% 2 38,581 10.3% 38.6% 1 1
3 Mercedes 3,635 9.3% 26.3% 4 27,505 7.3% 21.4% 3 3
4 Audi 2,812 7.2% 53.6% 3 25,986 6.9% 32.7% 4 5
5 Citroen 1,979 5.1% 63.3% 12 13,236 3.5% -2.6% 13 8
6 Peugeot 1,976 5.1% -12.3% 5 24,406 6.5% 7.6% 5 4
7 Skoda 1,709 4.4% 18.7% 9 14,212 3.8% 49.3% 11 14
8 Kia 1,701 4.4% 44.3% 6 14,841 4.0% 21.9% 10 10
9 Toyota 1,605 4.1% -13.0% 8 18,595 5.0% 11.5% 7 6
10 Renault 1,576 4.1% 3.5% 7 20,035 5.3% 33.2% 6 7
11 Volvo 1,436 3.7% 31.5% 13 16,321 4.4% 68.2% 8 12
12 Ford  1,352 3.5% 8.9% 11 13,763 3.7% 31.3% 12 11
13 Opel 1,284 3.3% 84.5% 15 12,434 3.3% 24.9% 14 13
14 Tesla 1,128 2.9% 49.0% 10 12,065 3.2% 294.2% 15 20
15 Hyundai 1,090 2.8% -4.8% 16 8,665 2.3% 2.7% 16 15
16 Dacia 1,078 2.8% -33.8% 14 16,284 4.3% 36.9% 9 9
17 Fiat 708 1.8% 5.2% 22 4,959 1.3% 18.3% 21 18
18 Nissan 684 1.8% 67.6% 20 7,620 2.0% 38.9% 17 17
19 Mazda 665 1.7% 44.3% 19 5,361 1.4% 65.0% 20 21
20 Mini 642 1.7% 18.5% 17 6,497 1.7% 25.6% 18 16
21 Seat 495 1.3% 60.2% 21 5,372 1.4% 17.1% 19 19
22 Cupra 449 1.2% 48.2% 24 3,364 0.9% 220.1% 24 28
23 Suzuki 448 1.2% 38.7% 23 3,559 0.9% 53.9% 23 24
24 Land Rover 426 1.1% 53.2% 18 4,779 1.3% 92.5% 22 23
25 Jeep 417 1.1% 265.8% 27 2,346 0.6% 47.6% 27 26
26 MG 398 1.0% 804.5% 25 3,244 0.9% 399.8% 25 33
27 Porsche 238 0.6% 46.9% 26 3,068 0.8% 13.5% 26 22
28 DS 228 0.6% 14.0% 29 2,225 0.6% 4.8% 28 25
29 Honda 159 0.4% 52.9% 30 881 0.2% -29.5% 33 30
30 Polestar 154 0.4% 22.2% 28 1,630 0.4% 43.4% 29 27
31 Alfa Romeo 152 0.4% 117.1% 31 1,398 0.4% 138.6% 30 34
32 Lexus 99 0.3% 76.8% 32 874 0.2% 53.9% 34 35
33 SsangYong 91 0.2% -16.5% 33 948 0.3% 5.2% 32 31
34 Jaguar 70 0.2% -30.7% 35 785 0.2% -4.2% 35 32
35 BYD 46 0.1% new 36 399 0.1% new 36 47
36 Lynk & Co 40 0.1% -80.4% 34 1,293 0.3% 22.2% 31 29
37 Subaru 32 0.1% -3.0% 37 306 0.1% 61.1% 37 36
38 Lotus 28 0.1% 460.0% 38 77 0.0% 285.0% 43 49
39 Smart 19 0.0% 137.5% 49 60 0.0% -14.3% 44 43
40 Alpine 15 0.0% 87.5% 40 142 0.0% 43.4% 38 41
41 Maserati 12 0.0% 9.1% 39 128 0.0% 40.7% 39 42
42 Dongfeng Sokon (DFSK) 10 0.0% -44.4% 42 119 0.0% -15.0% 40 37
43 Bentley 7 0.0% -63.2% 44 90 0.0% -21.7% 42 39
44 Allied Vehicles 7 0.0% 40.0% 41 55 0.0% -54.2% 45 40
45 Ferrari 6 0.0% -50.0% 43 104 0.0% -18.8% 41 38
46 BAIC 5 0.0% 66.7% 46 52 0.0% 33.3% 47 44
47 Tripod 5 0.0% n/a 47 50 0.0% 163.2% 48 50
48 Aston Martin 3 0.0% -50.0% 50 43 0.0% 2.4% 49 46
49 SWM 3 0.0% new 48 10 0.0% new 58 66
50 Mitsubishi 3 0.0% n/a  – 7 0.0% 16.7% 61 59
51 Lamborghini 2 0.0% -33.3% 45 54 0.0% 3.8% 46 45
52 Alpina 2 0.0% 100.0% 55 15 0.0% 275.0% 52 57
53 Maxus 2 0.0% new 52 12 0.0% new 53  –
54 Rolls-Royce 2 0.0% 100.0% 56 11 0.0% -31.3% 55 51
55 Man 2 0.0% 0.0%  – 8 0.0% 33.3% 60 58
56 Aiways 1 0.0% -66.7%  – 34 0.0% -2.9% 50 48
57 Morgan 1 0.0% n/a 54 9 0.0% 0.0% 59 55
58 NIO 1 0.0% new  – 7 0.0% new 62  –
59 Caterham 1 0.0% 0.0%  – 2 0.0% -66.7% 66 56
60 Lucid 1 0.0% new  – 2 0.0% new 69  –
61 Chery 1 0.0% new  – 1 0.0% new 73  –
62 Forthing 1 0.0% new  – 1 0.0% new 75  –
63 B-Style & Flex-I-Trans 1 0.0% n/a  – 1 0.0% 0.0% 76 64

Belgium January-September 2023 – models:

Pos Model 9m 2023 % Q3 2023 % Pos H1
1 Tesla Model Y 8,980 2.4% 3,173 2.9% 1 3
2 Volvo XC40 8,336 2.2% 2,438 2.2% 4 1
3 BMW X1 7,868 2.1% 2,765 2.5% 2 5
4 Dacia Sandero 7,813 2.1% 1,985 1.8% 8 2
5 Toyota Yaris 7,118 1.9% 1,361 1.2% n/a 4
6 Citroen C3 6,904 1.8% 2,557 2.3% 3 8
7 Mini Cooper 6,497 1.7% 1,818 1.6% 9 6
8 Peugeot 308 5,775 1.5% 1,505 1.4% n/a 9
9 VW Golf 5,708 1.5% 2,193 2.0% 6 15
10 Audi Q3 5,395 1.4% 2,224 2.0% 5 19
11 Audi A3 5,386 1.4% 1,393 1.3% n/a 11
12 BMW X3 5,067 1.4% 2,074 1.9% 7 20
13 Renault Clio 5,028 1.3% 1,656 1.5% 10 17
14 BMW 1 Series 4,953 1.3% 944 0.9% n/a 10
15 Dacia Duster 4,917 1.3% 984 0.9% n/a 12
16 Opel Corsa 4,906 1.3% 505 0.5% n/a 7
17 BMW 3 Series 4,630 1.2% 1,003 0.9% n/a 13
18 Peugeot 208 4,566 1.2% 1,125 1.0% n/a 16
19 Peugeot 2008 4,363 1.2% 835 0.8% n/a 14
20 Peugeot 3008 4,202 1.1% 886 0.8% n/a 18

Flanders January-September 2023 – models:

Pos Model – Flanders 9m 2023 H1 2023
1 Tesla Model Y 6,558 4,151
2 Volvo XC40 6,496 4,567
3 BMW X1 6,154 3,854
4 Mini Cooper 4,400 n/a
5 VW Golf 4,079 n/a

Wallonia January-September 2023 – models:

Pos Model – Wallonia 9m 2023 H1 2023
1 Dacia Sandero 3,985 2,897
2 Dacia Duster 2,807 2,200
3 Toyota Yaris 2,600 2,124
4 Citroen C3 1,880 1,217
5 Mini Cooper 1,598 n/a

Brussels January-September 2023 – models:

Pos Model – Brussels 9m 2023 H1 2023
1 Volvo XC40 1,350 986
2 Citroen C3 1,341 762
3 Peugeot 308 1,223 849
4 Tesla Model Y 1,221 816
5 Fiat 500 1,217 n/a

Petrol January-September 2023 – models:

Pos Model – Petrol 9m 2023 H1 2023
1 Dacia Sandero 7,079 5,242
2 Citroen C3 6,344 3,921
3 Mini Cooper 4,325 3,171
4 Opel Corsa 4,295 3,961
5 Renault Clio 4,068 2,950

Diesel January-September 2023 – models:

Pos Model – Diesel 9m 2023 H1 2023
1 BMW 1 Series 1,866 1,478
2 Peugeot 308 1,622 1,297
3 Peugeot 3008 1,062 952
4 Peugeot 5008 1,056 946
5 VW Golf 1,017 n/a

BEV January-September 2023 – models:

Pos Model – BEV 9m 2023 H1 2023
1 Tesla Model Y 8,980 5,807
2 VW ID.4 3,961 2,475
3 Audi Q4 3,602 2,441
4 VW ID.3 3,313 1,938
5 Volvo XC40 3,306 2,144

PHEV January-September 2023 – models:

Pos Model – PHEV 9m 2023 H1 2023
1 Volvo XC40 3,604 2,596
2 Volvo XC60 3,318 2,443
3 BMW X1 3,262 2,119
4 BMW 3 Series 3,215 2,569
5 BMW X5 3,108 n/a

HEV January-September 2023 – models:

Pos Model – HEV 9m 2023 H1 2023
1 Toyota Yaris 6,587 5,379
2 Toyota Corolla 4,138 2,854
3 Toyota C-HR 2,160 1,498
4 Renault Austral 2,127 1,550
5 Nissan Qashqai 1,567 1,214

Fleet sales January-September 2023 – models:

Pos Model – fleet sales 9m 2023 H1 2023
1 Tesla Model Y 7,702 4,916
2 Volvo XC40 7,485 5,240
3 BMW X1 6,740 4,258
4 Peugeot 308 4,868 3,535
5 Audi A3 4,629 3,433

Private sales January-September 2023 – models:

Pos Model – Private sales 9m 2023 H1 2023
1 Dacia Sandero 6,883 5,200
2 Toyota Yaris 4,552 3,781
3 Dacia Duster 4,333 3,455
4 Citroen C3 2,829 1,920
5 Dacia Jogger 2,601 2,067

Source: FEBIAC

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