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CPTEX: Central Philippines Tourism Expo 2024


CPTEX, Central Philippines Tourism Expo 2024: Showcasing the Heart of Filipino Hospitality

The Central Philippines Tourism Expo (CPTEX) is back for 2024. This year’s event will be held from July 19-21 at SM City Puerto Princesa, Palawan. Visitors can expect an incredible celebration of travel, culture, and tourism.

The Central Philippines Tourism Expo is a collective initiative led by the Department of Tourism Central Philippines Regional Offices, which include CALABARZON, MIMAROPA, Bicol Region, Western Visayas, Central Visayas, and Eastern Visayas. The event is aligned with the Department of Tourism’s 7-point agenda, focusing on equalizing tourism product development and promotion, maximizing domestic tourism, and strengthening tourism governance through close collaboration with local government units and stakeholders.

Central Philippines Tourism Expo 2024

CPTEX 2024 will showcase the best tourism products and services from the Central Philippine regions, including festivals, food, and popular destinations. This 3-day expo is perfect for anyone who wants to experience the vibrant culture and natural beauty of the Philippines.

Don’t miss the chance to explore the wonders of the Central Philippines at CPTEX 2024. Whether you’re an industry professional or a traveler looking for the next adventure, this event promises to be an unforgettable experience.

Overview of CPTEX 2024

CPTEX 2024, organized by the Department of Tourism, will highlight the beauty and culture of various Philippine regions. This expo aims to promote travel, tourism, and cultural exchange by showcasing local festivities, cuisine, and scenic destinations.

Significance of the Event

The Central Philippines Tourism Expo (CPTEX) 2024 is pivotal in showcasing the diverse tourism offerings of the Philippines. This event will provide a platform for various regions, including CALABARZON, MIMAROPA, and Visayas, to highlight their unique attractions and cultural heritage.

Held from July 19-21 at SM City Puerto Princesa, this event is expected to draw numerous visitors, promoting local economies. Cultural performances and regional food experiences will offer attendees a chance to immerse themselves in the rich traditions and flavors of the Philippines.

Key Objectives and Themes

CPTEX 2024 aims to boost tourism by introducing visitors to lesser-known destinations and promoting sustainable travel practices. One of the key themes is the celebration of regional diversity. Exhibitors will display various tourism products and services, including festivals, food, and local attractions.

Additionally, the expo is committed to fostering conversations on sustainable tourism, ensuring that the beauty of these regions is preserved for future generations. This focus on sustainability is aligned with the central mission of attracting responsible and mindful tourists.

Event Programs and Highlights

The Central Philippines Tourism Expo (CPTEX) 2024 is packed with activities that showcase the rich cultural heritage and tourism opportunities in the region. From the inauguration ceremony to vibrant cultural performances, a parade of festivals, and various product presentations, attendees can expect an immersive experience.

Inaugural Ceremony

The event kicks off with a grand inaugural ceremony on July 19, 2024, at SM City Puerto Princesa, Palawan. Important figures from the Palawan Tourism Council, the Provincial Government of Palawan, and the City Government of Puerto Princesa will deliver welcoming speeches. The theme, “The Center for Philippine Tourism Sustainability and Conservation,” will be highlighted, setting the tone for the entire event. A ribbon-cutting ceremony will follow, officially opening the exhibition to the public.

Cultural Performances

Cultural performances are a significant part of CPTEX 2024. Local artists will perform dances, songs, and theatrical presentations that showcase the diverse traditions of the Central Philippine regions. These performances provide insight into the region’s rich cultural heritage. Attendees can watch traditional dances like the Tinikling and Sinulog, which reflect historical influences and local customs.

Product Presentations

Product presentations during CPTEX 2024 are focused on promoting local tourism products and services. This includes showcasing local crafts, culinary delights, and tourism packages. Exhibitors will display products such as handmade jewelry, traditional clothing, and local delicacies. The presentations will also feature the regional launch of the Department of Tourism’s flagship program, Bisita, Be My Guest, aimed at boosting domestic tourism.

M.I.C.E in Central Philippines

The Central Philippines is a rising hub for M.I.C.E events, drawing attention for its strategic locations and well-developed infrastructure. Notably, Iloilo City is becoming a preferred destination for these activities.

Role in Regional Tourism

M.I.C.E activities significantly boost regional tourism by attracting international and local business travelers to Central Visayas, Western Visayas, and Eastern Visayas. Meetings, incentive travel, conferences, and exhibitions (M.I.C.E) contribute to the local economy by increasing demand for hotels, restaurants, and transport services.

Events like the Central Philippines Tourism Expo highlight regional tourism offerings. Such events also provide platforms for showcasing local culture, cuisine, and attractions, further promoting the region. The collaborative efforts of regional tourism offices enhance the impact of M.I.C.E activities on tourism.

Iloilo as a MICE Destination

Iloilo City stands out as a premier destination for M.I.C.E events in the Central Philippines. With its state-of-the-art venues like the Iloilo Convention Center, the city has hosted numerous successful events, including the 2023 Central Philippines Tourism Expo.

The Iloilo MICE Alliance, alongside the Department of Tourism, plays a crucial role in organizing these events. Their experience and strong track record make Iloilo an attractive spot for meetings, conferences, and exhibitions. The city’s rich cultural heritage and modern amenities make it an ideal location for both business and leisure activities.

Role of Local Entities

Local entities play crucial roles in ensuring the success of the Central Philippines Tourism Expo 2024 (CPTEX). Their involvement spans from planning and organizing to executing various activities that promote local tourism.

Department of Tourism’s Involvement

The Department of Tourism (DOT) spearheads the organization and promotion of CPTEX 2024. They coordinate with different regions to showcase diverse tourist attractions and cultural heritage. The DOT also promotes the event through marketing campaigns targeted at both domestic and international audiences.

They work on improving the tourism infrastructure in Central Philippines by collaborating with local governments to ensure facilities meet standards. Networking opportunities are created at the expo to connect DOT-accredited stakeholders with broader markets, fostering stronger business relationships.

Iloilo City Government’s Contributions

Iloilo City has been chosen as the host venue for CPTEX 2024. The city government actively participates in the planning and execution of the event. Preparations include upgrading local facilities and ensuring the city is well-equipped to handle an influx of guests.

Additionally, they offer support to local businesses and stakeholders in tourism. Efforts are made to market the city’s unique attractions, aiming to boost visitor numbers and generate economic activity. The local government also collaborates with the DOT to ensure the event runs smoothly.

Local Business and Tourism Stakeholders

Local businesses and tourism stakeholders are integral to CPTEX 2024. Hotels, restaurants, tour operators, and other related enterprises showcase their products and services at the expo, highlighting what the region has to offer. These businesses prepare special promotions and packages to attract visitors.

Networking at the expo facilitates creating partnerships that can lead to long-term business growth. In addition to economic benefits, these stakeholders contribute to the cultural aspect of the event by sharing authentic local experiences with visitors. Their active participation helps in drawing more tourists and increasing their investments in the region.

Regional Participation

The Central Philippines Tourism Expo 2024 (CPTEX) will see significant contributions from numerous regions. These regions include the Visayas, Bicol, and Calabarzon, each bringing unique tourism offerings, activities, and diverse cultural showcases to the table.

Visayas Regions’ Engagement

The Visayas regions, encompassing areas like Central Visayas and Eastern Visayas, are heavily involved in this year’s expo. They aim to highlight their prominent tourism destinations through engaging exhibits and interactive presentations.

A few highlighted destinations include the pristine beaches of Cebu, the heritage sites of Iloilo, and the natural wonders of Bohol. Central Visayas will also present its famed festivals, like the Sinulog Festival, drawing attention to the vibrant local culture.

Eastern Visayas is set to promote its historical landmarks, captivating waterfalls, and culinary delights. Stakeholders from this region aim to attract both domestic and international tourists, showcasing their unique blend of modern attractions and rich cultural heritage. Attendees will have the opportunity to learn about eco-tourism initiatives and sustainable travel options in the region.

Bicol and Calabarzon Contributions

The Bicol Region is showcasing its volcanic landscapes, such as the iconic Mount Mayon, and adventure tourism, including whale shark interactions in Donsol. Visitors will experience a taste of Bicolano cuisine, known for its spicy and flavorful dishes, and traditional handcrafts.

Calabarzon, on the other hand, brings its historical and recreational offerings to the event. The region highlights popular destinations such as Tagaytay’s Taal Volcano and Batangas’ stunning dive spots. The area is also promoting its agritourism sites, where tourists can engage in farm-to-table experiences and learn about sustainable farming practices.

Each region’s efforts are designed to give expo visitors a comprehensive view of what makes these areas distinct and appealing, reinforcing the rich diversity of Philippine tourism.

Tourism and Trade Opportunities

The Central Philippines Tourism Expo 2024 offers a variety of opportunities for exhibitors, businesses, and travelers. Attendees can explore exhibits, participate in business meetings, and engage in travel exchanges. These activities help promote tourism products and services, boost trade, and foster connections.

Exhibitor Showcases

Exhibitor showcases at the expo will highlight a wide range of tourism products and services. Local government units, trade shows, tour operators, and travel expo participants will have the chance to present unique offerings from their regions.

Popular destinations, cultural festivals, and local crafts will be featured prominently. Exhibiting at the festival allows businesses to market their products to both domestic and international tourists while creating brand awareness. This helps to stimulate economic growth and develop the tourism industry in the region.

Business-to-Business Meetings

One of the key features of the expo is the facilitation of business-to-business meetings. These meetings connect local businesses with potential partners, clients, and suppliers.

Tour operators and travel agencies will have the chance to negotiate deals and establish partnerships. This helps expand their network and explore new opportunities for collaboration. By engaging in these meetings, businesses are able to find new investment opportunities and build lasting relationships. This, in turn, fuels growth and development within the sector.

Travel Exchanges and Expos

Travel exchanges and expos are an integral part of the event. These activities provide a platform for stakeholders to exchange ideas, share best practices, and explore new trends in the tourism industry.

Participants can attend seminars, workshops, and panel discussions led by industry experts. They will learn about the latest innovations and strategies for promoting sustainable tourism. This knowledge is crucial for staying competitive and driving progress in the sector. By participating in travel exchanges, attendees can also discover new destinations and create plans that attract more visitors to their regions.

The Central Philippines Tourism Expo 2024 offers a well-rounded experience for all involved, contributing to the growth and enrichment of the tourism industry in Central Philippines.

Innovations in MICE and Tourism

CPTEX 2024 showcases the latest advancements in the Meetings, Incentives, Conferences, and Exhibitions (MICE) sector, focusing on sustainable practices and enhanced mobility and accessibility initiatives.

Sustainable Practices

Sustainability is a key focus for the MICE sector at CPTEX 2024. Organizers are implementing eco-friendly measures across the board. Use of recyclable materials for event setups and minimizing single-use plastics are two important steps. Events aim to reduce carbon footprints by incorporating digital ticketing and virtual participation options.

The emphasis on local sourcing for food and materials supports both sustainability and the local economy. This approach helps to lower transportation emissions and supports regional farmers and artisans. Attendees are encouraged to participate in green activities such as tree planting and beach clean-ups.

Educational seminars will be held to promote green tourism practices. The goal is to provide stakeholders with the knowledge needed to implement sustainable methods in their own events and businesses. By integrating these practices, CPTEX 2024 sets a benchmark for future tourism events.

Mobility and Accessibility Initiatives

Improving mobility and accessibility is another highlight at CPTEX 2024. The initiatives aim to make events more inclusive and convenient. The Iloilo Bike Council is introducing bike-sharing programs to ease transportation around the venue. These programs are designed to reduce traffic congestion and promote healthy, eco-friendly travel.

Intersections in key locations are being redesigned to be more pedestrian-friendly. Wide walkways, accessible ramps, and clear signage are part of the new changes. These updates make it easier for people with disabilities to navigate the area.

Mobility Count Training programs are available for event planners and volunteers. These programs teach best practices in setting up accessible spaces and ensuring smooth movement for all attendees. The inclusion of the Alliance helps coordinate efforts to enhance transportation services, ultimately aiming to offer a seamless experience for participants.

Frequently Asked Questions

The Central Philippines Tourism Expo 2024 brings together the best of Philippine tourism, offering attendees a glimpse into various regions’ festivals, food, and destinations. Here are some common questions answered to help you plan your visit.

What are the dates and venue for the Central Philippines Tourism Expo in 2024?

The Central Philippines Tourism Expo (CPTEx) 2024 will take place from July 19 to 21. The event will be held at SM City Puerto Princesa, offering a remarkable setting for this tourism celebration.

How can exhibitors participate in the Central Philippines Tourism Expo?

Exhibitors interested in showcasing their products or services should contact the event organizers through the official CPTEX 2024 website. Details regarding booth reservations, fees, and required documentation can be found there.

What kind of activities and programs are scheduled for the Central Philippines Tourism Expo?

The expo will feature a variety of activities, including cultural performances, food festivals, and tourism destination showcases. Additionally, attendees can look forward to the launch of the Department of Tourism’s flagship program, “Bisita, Be My Guest” during the event.

Are there any exclusive offers available for attendees of the Tourism Expo?

Yes, attendees can enjoy special discounts and exclusive offers on travel packages, accommodations, and local products. These offers are designed to give visitors a unique and affordable experience of the beauty of Central Philippines.

What measures are being taken to ensure safety and health compliance at the event?

The organizers are committed to ensuring the safety and health of all participants. Measures include mandatory face masks, social distancing protocols, and sanitation stations throughout the venue. Health officials will be present to assist with any medical needs.

Can international visitors attend, and if so, what are the visa requirements?

International visitors are welcome to attend the event. They should check the official tourism website for specific visa requirements and application procedures. Ensure that all travel documents are prepared well in advance to avoid any issues upon arrival.

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