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Cupra #10, breaks all information in market up 20.6% – Finest Promoting Vehicles Weblog


The Cupra Leon breaks into the Austrian Top 20 for the first time.

The Austrian new car market rallies back up 20.6% year-on-year in May to 20,623 units, leading to a year-to-date tally up 19% to 102,179. The top four manufacturers all vastly outpace the market. Volkswagen (+34.6%) is on top as usual with 15.1% share, distancing Skoda (+38.5%), BMW (+30.6%) and Audi (+34.8%), making sure the Top 4 is identical to April and year-to-date. Seat (+2.5%) is up four spots on April to #5 but can only muster a feeble year-on-year gain. Tesla (+2726.7%) surges to #7 vs. #10 so far this year, while Cupra (+29.8%) breaks into the Top 10 for the first time at #10 and also breaks its volume and share records at 794 and 3.8%. MG (+207.4%), Dacia (+80.3%) and Mitsubishi (+51.2%) also shine below.

Over in the models lane, the Skoda Octavia (+182.4%) repeats at #1 with 3.7% share ahead of the Tesla Model Y (+2353.8%) which keeps the YTD lead for just 11 units. The VW T-Roc (+66.8%) is back up 11 ranks on last month to the third step on the podium while the Toyota Yaris/Cross (+45.2%) is down two to #4 and the VW Golf (+38.3%) down one to #5. The VW Caddy (+107.1%) is four to #6 above the BMW X1 (+158.9%) and Audi Q4 (+291.5%) both in sensational shape. Three Seat follow: the Ateca at #9, Ibiza at #10 and Arona at #11. The Cupra Leon (+1052%) scores its first ever Austrian Top 20 finish at #12. The Skoda Enyaq (+105.5%) and VW Tiguan (+65%) all make waves. Note there are 17 VW Group models in the Top 20.

Previous month: Austria April 2023: Skoda Octavia reclaims top spot, market up 13.1%

One year ago: Austria May 2022: Hyundai i30 surprise leader, Cupra Formentor on podium, sales off -24%

Full May 2023 Top 50 All brands and Top 20 models below.

Austria May 2023 – brands:

Pos Brand May-23 % /22 Apr 2023 % /22 Pos FY22
1 Volkswagen 3,107 15.1% 34.6% 1 14,995 14.7% 30.6% 1 1
2 Skoda 2,088 10.1% 38.5% 2 10,108 9.9% 31.5% 2 2
3 BMW 1,650 8.0% 30.6% 3 7,099 6.9% 11.7% 3 3
4 Audi 1,491 7.2% 34.8% 4 6,932 6.8% 15.6% 4 4
5 Seat 1,185 5.7% 2.5% 9 5,825 5.7% 26.2% 5 8
6 Toyota 939 4.6% 16.4% 10 4,287 4.2% 11.6% 8 9
7 Tesla 848 4.1% 2726.7% 16 3,971 3.9% 159.9% 10 15
8 Mercedes 842 4.1% -4.9% 6 5,223 5.1% 11.7% 6 5
9 Kia 818 4.0% 3.8% 8 3,835 3.8% 0.9% 11 10
10 Cupra 793 3.8% 29.8% 13 3,093 3.0% 40.4% 14 16
11 Renault 761 3.7% 21.8% 12 3,801 3.7% 5.9% 12 11
12 Ford 753 3.7% -28.6% 5 4,422 4.3% -3.5% 7 7
13 Dacia 651 3.2% 80.3% 11 4,005 3.9% 70.5% 9 12
14 Hyundai 582 2.8% -41.2% 7 3,349 3.3% -5.3% 13 6
15 Opel 545 2.6% 36.6% 19 2,304 2.3% 2.6% 16 17
16 Mazda 448 2.2% 2.1% 14 2,684 2.6% -1.6% 15 14
17 Peugeot 371 1.8% -14.3% 15 2,211 2.2% -20.1% 17 13
18 Suzuki 324 1.6% 32.2% 18 1,638 1.6% 10.6% 20 20
19 Fiat 296 1.4% -9.5% 20 1,703 1.7% 6.4% 19 18
20 Citroen 277 1.3% 43.5% 17 1,763 1.7% 30.2% 18 19
21 Mitsubishi 254 1.2% 51.2% 23 879 0.9% 11.8% 25 24
22 MG 249 1.2% 207.4% 21 1,144 1.1% 210.0% 22 27
23 Volvo 216 1.0% -8.9% 22 1,318 1.3% 2.8% 21 21
24 Mini 213 1.0% 29.1% 26 888 0.9% 4.2% 24 22
25 Nissan 166 0.8% -25.9% 24 897 0.9% 14.4% 23 23
26 Porsche 146 0.7% 31.5% 25 773 0.8% 26.9% 26 25
27 Land Rover 94 0.5% 10.6% 29 518 0.5% 20.2% 28 29
28 Polestar 78 0.4% -4.9% 31 270 0.3% 28.6% 31 31
29 Jeep 71 0.3% -33.0% 30 354 0.3% -44.0% 29 26
30 Alfa Romeo 66 0.3% 43.5% 27 585 0.6% 204.7% 27 30
31 BYD 60 0.3% new 28 228 0.2% new 32  –
32 Honda 57 0.3% -51.3% 33 304 0.3% -46.3% 30 28
33 Subaru 47 0.2% 27.0% 34 164 0.2% -1.8% 34 33
34 Jaguar 40 0.2% 122.2% 35 164 0.2% 5.1% 33 32
35 DS 21 0.1% -36.4% 36 104 0.1% 25.3% 36 34
36 Lexus 18 0.1% -40.0% 32 118 0.1% 2.6% 35 35
37 Maserati 9 0.0% 800.0% 40 25 0.0% 177.8% 38 38
38 Ferrari 8 0.0% 0.0% 37 58 0.1% 7.4% 37 36
39 Ineos 8 0.0% new  – 8 0.0% new 45  –
40 Aston Martin 5 0.0% 66.7% 41 19 0.0% -5.0% 40 41
41 Bentley 5 0.0% 25.0% 43 14 0.0% -6.7% 42 40
42 McLaren 4 0.0% n/a 39 17 0.0% n/a 41 51
43 Smart 3 0.0% -66.7% 38 22 0.0% -53.2% 39 37
44 Lamborghini 3 0.0% -40.0% 42 13 0.0% -13.3% 43 39
45 Chevrolet 3 0.0% 200.0% 44 9 0.0% 200.0% 44 47
46 Dongfeng (DFSK) 3 0.0% n/a  – 6 0.0% n/a 47 48
47 Skywell 3 0.0% n/a 46 5 0.0% 66.7% 49 49
48 MAN 1 0.0% n/a  – 5 0.0% 150.0% 48 50
49 SsangYong 1 0.0% -50.0%  – 4 0.0% -42.9% 50 44
50 KTM 1 0.0% 0.0% 47 3 0.0% -40.0% 51 42
51 Lotus 1 0.0% n/a  – 3 0.0% -50.0% 52 46

Austria May 2023 – models:

Pos Model May-23 % /22 Apr 2023 % /22 Pos FY22
1 Skoda Octavia 754 3.7% 182.4% 1 3,037 3.0% 105.9% 2 1
2 Tesla Model Y 638 3.1% 2353.8% 3 3,048 3.0% 173.6% 1 3
3 VW T-Roc 502 2.4% 66.8% 14 1,364 1.3% 11.0% 14 11
4 Toyota Yaris/Cross 450 2.2% 45.2% 2 1,850 1.8% 16.3% 4 2
5 VW Golf 419 2.0% 38.3% 4 2,224 2.2% 62.9% 3 4
6 VW Caddy 406 2.0% 107.1% 10 1,656 1.6% 73.2% 6 20
7 BMW X1 391 1.9% 158.9% 5 1,575 1.5% 74.6% 9 n/a
8 Audi Q4 321 1.6% 291.5% n/a 1,068 1.0% 103.4% n/a 48
9 Seat Ateca 305 1.5% 96.8% n/a 1,732 1.7% 122.9% 5 n/a
10 Seat Ibiza 305 1.5% -2.2% n/a 1,401 1.4% 16.2% 13 17
11 Seat Arona 292 1.4% 25.9% 16 1,634 1.6% 56.7% 7 n/a
12 Cupra Leon 288 1.4% 1052.0% n/a n/a n/a n/a n/a n/a
13 VW Tiguan 269 1.3% 65.0% 8 1,616 1.6% 42.6% 8 8
14 Skoda Enyaq 261 1.3% 105.5% 19 1,091 1.1% 74.0% n/a n/a
15 VW T-Cross 258 1.3% 2.4% n/a 1,192 1.2% 8.4% 18 n/a
16 VW Bus 254 1.2% -16.4% 9 1,147 1.1% -24.9% 20 7
17 Cupra Born 244 1.2% -2.4% 12 1,249 1.2% 28.1% 17 18
18 Cupra Formentor 243 1.2% -22.6% n/a n/a n/a n/a n/a 14
19 Skoda Fabia 242 1.2% -27.3% 18 1,426 1.4% -14.3% 12 6
20 VW ID.4 242 1.2% 796.3% 15 1,011 1.0% 381.4% n/a 10
n/a Skoda Karoq 236 1.1% 34.1% 20 1,441 1.4% 55.4% 11 19
n/a Dacia Duster 205 1.0% 88.1% n/a 1,298 1.3% 107.7% 16 15
n/a Dacia Sandero 183 0.9% -5.2% 11 1,519 1.5% 11.3% 10 5
n/a Audi Q3 178 0.9% -0.6% n/a 1,174 1.1% 22.7% 19 44
n/a VW Polo 140 0.7% -49.1% 7 1,349 1.3% -19.3% 15 9

Source: Statistik Austria

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