Cupra sales are up 51.4% year-on-year in July
17,566 new cars hit Austrian roads in July, a shy 9.4% lift on July 2022. This is down -11.7% on July 2021 (19,902), down -29.1% on July 2020 (24,784) and down -44.2% on July 2019 when 31,454 cars were registered. The year-to-date volume now stands at 144,256 units, up 15.7% year-on-year. Volkswagen (-0.2%) underperforms, signing the only YoY drop in the Top 8 and falling to 12.8% share vs. 14.5% so far this year Skoda (+8.9%) matches the market to 10.5% share with the next three carmakers vastly outpacing the overall growth. BMW is up 44%, Audi up 34.6% and Seat up 53.8%. Below a struggling Mercedes (+1.1%) and a strong Toyota (+44.2%), Cupra (+51.4%) beats its ranking record at #8, for its 2nd appearance inside the Austrian Top 10 after last May (#10).
Model-wise, the Skoda Octavia (+24%) dominates the charts head and shoulders with a 3.3% share vs. 2% for the 2nd-placed model, the Toyota Yaris/Cross (+25.2%). The Dacia Sandero (-37.2%) is back up 15 spots on June to #3 but sinks year-to-date as it led the ranking in July 2022. The VW Bus (+62%) shoots up at #4 while the VW Golf (-19.5%) falls to #4. Strong month for the Skoda Enyaq (+29.1%) at #6 vs. #17 year-to-date, but not as strong as the BMW X1 (+602.6%) up to #7. The Tesla Model Y (+474.5%) falls to #8 but still manages an outstanding year-on-year gain as the backloaded quarters progressively disappear for Tesla. Notice also the Cupra Leon (+852%), Seat Leon (+443.9%) and BMW X3 (+59.1%) shining further down. Added sales of Cupra and Seat Leon would bring the Leon nameplate to #2 with 2.6% share.
Previous month: Austria June 2023: Skoda Octavia overtakes Tesla Model Y to #1
One year ago: Austria July 2022: Dacia smashes records, place Sandero at #1 and Duster #3
Full July 2023 Top 50 All brands and Top 20 models below.
Austria July 2023 -brands:
| Pos | Brand | Jul-23 | % | /22 | Jun | 2023 | % | /22 | Pos | FY22 |
| 1 | Volkswagen | 2,248 | 12.8% | -0.2% | 1 | 20,885 | 14.5% | 19.9% | 1 | 1 |
| 2 | Skoda | 1,844 | 10.5% | 8.9% | 2 | 14,272 | 9.9% | 27.5% | 2 | 2 |
| 3 | BMW | 1,338 | 7.6% | 44.0% | 4 | 9,944 | 6.9% | 15.7% | 4 | 3 |
| 4 | Audi | 1,218 | 6.9% | 34.6% | 3 | 9,973 | 6.9% | 24.6% | 3 | 4 |
| 5 | Seat | 1,086 | 6.2% | 53.8% | 6 | 8,199 | 5.7% | 25.2% | 5 | 8 |
| 6 | Mercedes | 1,005 | 5.7% | 1.1% | 7 | 7,296 | 5.1% | 10.1% | 6 | 5 |
| 7 | Toyota | 770 | 4.4% | 44.2% | 10 | 6,006 | 4.2% | 17.1% | 7 | 9 |
| 8 | Cupra | 666 | 3.8% | 51.4% | 16 | 4,441 | 3.1% | 37.7% | 14 | 16 |
| 9 | Dacia | 664 | 3.8% | -36.9% | 14 | 5,414 | 3.8% | 24.1% | 10 | 12 |
| 10 | Kia | 644 | 3.7% | 26.3% | 9 | 5,472 | 3.8% | 5.1% | 9 | 10 |
| 11 | Renault | 608 | 3.5% | 93.6% | 8 | 5,404 | 3.7% | 14.9% | 11 | 11 |
| 12 | Hyundai | 561 | 3.2% | 23.3% | 5 | 5,289 | 3.7% | -7.1% | 12 | 6 |
| 13 | Peugeot | 552 | 3.1% | -33.0% | 17 | 3,331 | 2.3% | -25.4% | 17 | 13 |
| 14 | Ford | 522 | 3.0% | -42.1% | 15 | 5,667 | 3.9% | -13.1% | 8 | 7 |
| 15 | Opel | 420 | 2.4% | -10.4% | 12 | 3,491 | 2.4% | -0.1% | 16 | 17 |
| 16 | Mazda | 409 | 2.3% | 44.5% | 13 | 3,855 | 2.7% | 12.8% | 15 | 14 |
| 17 | Tesla | 366 | 2.1% | 646.9% | 11 | 5,261 | 3.6% | 117.8% | 13 | 15 |
| 18 | Suzuki | 364 | 2.1% | 45.0% | 20 | 2,384 | 1.7% | 17.1% | 20 | 20 |
| 19 | Fiat | 266 | 1.5% | -43.5% | 19 | 2,483 | 1.7% | -6.1% | 19 | 18 |
| 20 | MG | 256 | 1.5% | 120.7% | 24 | 1,603 | 1.1% | 196.3% | 22 | 27 |
| 21 | Nissan | 232 | 1.3% | 57.8% | 21 | 1,409 | 1.0% | 26.7% | 23 | 23 |
| 22 | Citroen | 205 | 1.2% | -63.7% | 18 | 2,489 | 1.7% | 5.8% | 18 | 19 |
| 23 | Volvo | 203 | 1.2% | -13.2% | 22 | 1,760 | 1.2% | 4.8% | 21 | 21 |
| 24 | Mini | 175 | 1.0% | -28.3% | 26 | 1,224 | 0.8% | -8.3% | 25 | 22 |
| 25 | Mitsubishi | 173 | 1.0% | 284.4% | 23 | 1,289 | 0.9% | 21.5% | 24 | 24 |
| 26 | Porsche | 137 | 0.8% | -3.5% | 25 | 1,075 | 0.7% | 22.3% | 26 | 25 |
| 27 | Land Rover | 116 | 0.7% | 31.8% | 28 | 726 | 0.5% | 14.7% | 27 | 29 |
| 28 | Jeep | 94 | 0.5% | -30.4% | 27 | 560 | 0.4% | -38.9% | 29 | 26 |
| 29 | Honda | 82 | 0.5% | 60.8% | 32 | 436 | 0.3% | -40.0% | 31 | 28 |
| 30 | Polestar | 81 | 0.5% | 125.0% | 29 | 440 | 0.3% | 31.3% | 30 | 31 |
| 31 | Alfa Romeo | 55 | 0.3% | -36.8% | 31 | 706 | 0.5% | 91.3% | 28 | 30 |
| 32 | BYD | 52 | 0.3% | new | 30 | 364 | 0.3% | new | 32 | – |
| 33 | Jaguar | 40 | 0.2% | 11.1% | 33 | 245 | 0.2% | 6.1% | 33 | 32 |
| 34 | Subaru | 25 | 0.1% | -10.7% | 34 | 226 | 0.2% | 8.1% | 34 | 33 |
| 35 | Lexus | 20 | 0.1% | 100.0% | 36 | 162 | 0.1% | 3.8% | 35 | 35 |
| 36 | Fisker | 18 | 0.1% | new | 40 | 23 | 0.0% | new | 41 | – |
| 37 | Smart | 16 | 0.1% | 300.0% | 38 | 46 | 0.0% | -17.9% | 38 | 37 |
| 38 | DS | 13 | 0.1% | -13.3% | 35 | 143 | 0.1% | -2.7% | 36 | 34 |
| 39 | Ferrari | 6 | 0.0% | -14.3% | 37 | 77 | 0.1% | 5.5% | 37 | 36 |
| 40 | McLaren | 3 | 0.0% | 200.0% | 39 | 26 | 0.0% | 2500.0% | 40 | 51 |
| 41 | Chevrolet | 2 | 0.0% | n/a | 46 | 13 | 0.0% | 160.0% | 45 | 47 |
| 42 | SsangYong | 2 | 0.0% | -33.3% | 50 | 7 | 0.0% | -30.0% | 48 | 44 |
| 43 | BAIC | 2 | 0.0% | new | – | 4 | 0.0% | new | 53 | 53 |
| 44 | Maserati | 1 | 0.0% | -83.3% | 41 | 30 | 0.0% | 87.5% | 39 | 38 |
| 45 | Aston Martin | 1 | 0.0% | -75.0% | 44 | 22 | 0.0% | -15.4% | 42 | 41 |
| 46 | Bentley | 1 | 0.0% | -75.0% | 42 | 18 | 0.0% | -25.0% | 43 | 40 |
| 47 | Lamborghini | 1 | 0.0% | -50.0% | 45 | 16 | 0.0% | -38.5% | 44 | 39 |
| 48 | Ineos | 1 | 0.0% | new | 47 | 10 | 0.0% | new | 47 | – |
| 49 | Lotus | 1 | 0.0% | 0.0% | 51 | 5 | 0.0% | -28.6% | 52 | 46 |
| 50 | Morgan | 1 | 0.0% | n/a | – | 1 | 0.0% | 0.0% | 58 | 54 |
Austria July 2023 – models:
| Pos | Model | Jul-23 | % | /22 | Jun | 2023 | % | /22 | Pos | FY22 |
| 1 | Skoda Octavia | 574 | 3.3% | 24.0% | 1 | 4,366 | 3.0% | 100.7% | 1 | 1 |
| 2 | Toyota Yaris/Cross | 358 | 2.0% | 25.2% | 6 | 2,609 | 1.8% | 17.5% | 4 | 4 |
| 3 | Dacia Sandero | 342 | 1.9% | -37.2% | 18 | 2,153 | 1.5% | -14.3% | 9 | n/a |
| 4 | VW Bus | 311 | 1.8% | 62.0% | 16 | 1,774 | 1.2% | -31.9% | 16 | n/a |
| 5 | VW Golf | 306 | 1.7% | -19.5% | 4 | 2,944 | 2.0% | 36.6% | 3 | 8 |
| 6 | Skoda Enyaq | 284 | 1.6% | 29.1% | 8 | 1,751 | 1.2% | 70.3% | 17 | 19 |
| 7 | BMW X1 | 274 | 1.6% | 602.6% | 14 | 2,171 | 1.5% | 100.8% | 8 | 11 |
| 8 | Tesla Model Y | 270 | 1.5% | 474.5% | 2 | 4,019 | 2.8% | 106.4% | 2 | 3 |
| 9 | Seat Ibiza | 266 | 1.5% | 52.0% | 13 | 1,993 | 1.4% | 18.6% | 12 | 12 |
| 10 | VW T-Roc | 245 | 1.4% | 39.2% | 7 | 1,991 | 1.4% | 8.9% | 13 | 17 |
| 11 | Skoda Karoq | 238 | 1.4% | 19.0% | 15 | 1,997 | 1.4% | 45.2% | 11 | n/a |
| 12 | Cupra Leon | 238 | 1.4% | 852.0% | n/a | n/a | n/a | n/a | n/a | n/a |
| 13 | Fiat 500 lineup | 226 | 1.3% | -29.2% | 12 | 1,645 | 1.1% | -8.5% | 20 | n/a |
| 14 | Seat Leon | 223 | 1.3% | 443.9% | n/a | n/a | n/a | n/a | n/a | 42 |
| 15 | Cupra Born | 221 | 1.3% | -25.3% | n/a | 1,686 | 1.2% | 13.5% | 18 | 44 |
| 16 | Seat Ateca | 220 | 1.3% | 22.9% | 10 | 2,322 | 1.6% | 98.5% | 5 | 20 |
| 17 | Peugeot 2008 | 216 | 1.2% | -6.9% | n/a | n/a | n/a | n/a | n/a | 13 |
| 18 | VW Tiguan | 212 | 1.2% | -47.0% | 3 | 2,304 | 1.6% | 26.4% | 6 | 2 |
| 19 | BMW X3 | 210 | 1.2% | 59.1% | n/a | n/a | n/a | n/a | n/a | n/a |
| 20 | Seat Arona | 208 | 1.2% | 14.3% | 20 | 2,108 | 1.5% | 36.8% | 10 | 9 |
| n/a | VW Caddy | 197 | 1.1% | -5.3% | 5 | 2,260 | 1.6% | 59.0% | 7 | n/a |
| n/a | VW ID.4 | 178 | 1.0% | -10.1% | n/a | 1,416 | 1.0% | 98.0% | n/a | n/a |
| n/a | Skoda Fabia | 177 | 1.0% | -49.4% | n/a | 1,817 | 1.3% | -26.4% | 15 | 5 |
| n/a | Kia EV6 | 162 | 0.9% | 184.2% | n/a | n/a | n/a | n/a | n/a | n/a |
| n/a | Dacia Duster | 148 | 0.8% | -64.8% | n/a | 1,664 | 1.2% | 28.6% | 19 | 16 |
| n/a | VW Polo | 147 | 0.8% | -22.6% | 9 | 1,867 | 1.3% | -12.9% | 14 | 7 |
Source: Statistik Austria
