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Dacia (+149%) impresses, Tesla Mannequin Y tops market up 11.1% – Greatest Promoting Automobiles Weblog


The Tesla Model Y is the best-selling vehicle in Austria in February.

After sinking -18.9% in February 2022, the Austrian new car market rallies back up 11.1% this month to 17,895 sales, leading to a year-to-date tally up 15.8% to 36,745 units. Volkswagen (+45.8%) compensates for a particularly drab year-ago volume to sail into the distance at 13.8% share. In fact, like last month and over the Full Year 2022 the entire podium is composed of VW Group brands, but there’s one difference. Skoda (+2.1%) holds 9.3% of the market and Audi (+6.4%) replaces Seat (-17.5%) at #3. BMW (+1.4%) edges up to stay at #4 followed by Mercedes (+45.1%) soaring to #5. Dacia (+149%) lodges the largest gain in the Top 25 and climbs to #6, its highest ranking since July 2022. Tesla (+96.1%) also shines at #7 while further down Cupra (+49.2%), MG (+112.8%) and Alfa Romeo (+231.3%) stand out.

Over in the models aisle, the Tesla Model Y (+70.8%) takes the lead for the third time ever after March and September 2022. After pointing in 13th position in January, it now ranks #3 year-to-date, like it did over the Full Year 2022. The Skoda Octavia (+34.1%) is also very solid at #2 and grabs the year-to-date top spot with sales up 27.1%, despite not ranking #1 in either month. The VW Golf (+90.7%) shows encouraging health at #3 and advances to #2 so far this year. The Dacia Sandero (+86.8%) completes a Top 4 vastly beating the market and is up 16 ranks on last month. The VW Tiguan (+41.4%), VW Caddy (+76%), last month’s leader the Seat Ateca (+42.4%) and the BMW X3 (+77.9%) also shine in the remainder of the Top 10.

Previous month: Austria January 2023: Seat Ateca signs first ever win in market up 20.7%

One year ago: Austria February 2022: Skoda Octavia and Tesla Model Y top market off -18.9%

Full February 2023 Top 45 all brands and Top 20 models below.

Austria February 2023 – brands:

Pos Brand Feb-23 % /22 Jan 2023 % /21 Pos FY22
1 Volkswagen 2,466 13.8% 45.8% 1 5,605 15.3% 27.5% 1 1
2 Skoda 1,666 9.3% 2.1% 2 3,678 10.0% 13.5% 2 2
3 Audi 1,195 6.7% 6.4% 5 2,444 6.7% 2.9% 4 4
4 BMW 1,132 6.3% 1.4% 4 2,383 6.5% 13.5% 5 3
5 Mercedes 1,071 6.0% 45.1% 6 2,051 5.6% 33.9% 6 5
6 Dacia 909 5.1% 149.0% 9 1,554 4.2% 50.6% 8 12
7 Tesla 853 4.8% 96.1% 16 1,226 3.3% 164.8% 12 15
8 Seat 845 4.7% -17.5% 3 2,587 7.0% 62.9% 3 8
9 Ford 781 4.4% 4.6% 8 1,503 4.1% -1.7% 9 7
10 Toyota 773 4.3% 9.3% 7 1,654 4.5% 17.0% 7 9
11 Renault 744 4.2% 12.0% 11 1,343 3.7% 10.4% 10 11
12 Kia 665 3.7% -9.0% 10 1,269 3.5% -3.0% 11 10
13 Hyundai 492 2.7% -3.0% 14 922 2.5% -7.9% 14 6
14 Cupra 485 2.7% 49.2% 12 1,023 2.8% 44.9% 13 16
15 Mazda 453 2.5% -17.3% 15 865 2.4% 0.7% 15 14
16 Opel 448 2.5% 0.2% 17 814 2.2% 6.4% 17 17
17 Fiat 418 2.3% 5.8% 21 673 1.8% -9.8% 18 18
18 Citroen 355 2.0% -2.7% 18 671 1.8% 14.3% 19 19
19 Peugeot 348 1.9% -46.3% 13 822 2.2% -38.5% 16 13
20 Suzuki 301 1.7% -33.8% 19 604 1.6% -13.7% 20 20
21 Volvo 299 1.7% 27.2% 20 575 1.6% 3.4% 21 21
22 Nissan 174 1.0% -17.9% 23 355 1.0% -4.8% 23 23
23 MG 166 0.9% 112.8% 22 382 1.0% 163.4% 22 27
24 Mitsubishi 159 0.9% 15.2% 26 281 0.8% 21.1% 24 24
25 Mini 154 0.9% -23.8% 27 271 0.7% -26.6% 25 22
26 Alfa Romeo 106 0.6% 231.3% 24 249 0.7% 336.8% 26 30
27 Porsche 90 0.5% 28.6% 25 224 0.6% -4.3% 27 25
28 Land Rover 67 0.4% -8.2% 28 146 0.4% -7.6% 28 29
29 Jeep 59 0.3% -62.7% 29 126 0.3% -51.7% 29 26
30 Honda 59 0.3% -37.2% 31 98 0.3% -40.2% 30 28
31 Polestar 35 0.2% 6.1% 30 87 0.2% 64.2% 31 31
32 Subaru 31 0.2% -11.4% 33 57 0.2% -17.4% 32 33
33 Jaguar 26 0.1% 8.3% 32 53 0.1% 8.2% 33 32
34 DS 22 0.1% 144.4% 34 45 0.1% 125.0% 34 34
35 BYD 17 0.1% new 36 30 0.1% new 35  –
36 Lexus 11 0.1% -52.2% 35 30 0.1% -26.8% 36 35
37 Smart 5 0.0% -44.4% 40 8 0.0% -46.7% 37 37
38 Ferrari 3 0.0% -62.5% 38 7 0.0% -30.0% 38 36
39 Lamborghini 2 0.0% 100.0% 42 4 0.0% 33.3% 40 39
40 MAN 2 0.0% n/a 43 4 0.0% 300.0% 41 50
41 Bentley 2 0.0% 100.0% 44 3 0.0% -40.0% 43 40
42 Chrysler  2 0.0% n/a 46 3 0.0% n/a 44 43
43 SsangYong 2 0.0% 100.0%  – 2 0.0% 0.0% 46 44
44 Caterham 1 0.0% 0.0%  – 1 0.0% 0.0% 48 52
45 KTM 1 0.0% 0.0%  – 1 0.0% 0.0% 49 42

Austria February 2023 – models:

Pos Model Feb-23 % /22 Jan 2023 % /21 Pos FY22
1 Tesla Model Y 627 3.5% 70.8% 13 902 2.5% 138.0% 3 3
2 Skoda Octavia 543 3.0% 34.1% 4 1,008 2.7% 27.1% 1 1
3 VW Golf 471 2.6% 90.7% 5 903 2.5% 78.8% 2 4
4 Dacia Sandero 409 2.3% 86.8% 20 653 1.8% -2.7% 8 5
5 Toyota Yaris/Cross 331 1.8% 6.8% 10 691 1.9% 15.0% 6 2
6 VW Tiguan 321 1.8% 41.4% 11 627 1.7% 28.5% 9 8
7 VW Caddy 315 1.8% 76.0% 19 562 1.5% 100.7% 13 20
8 Fiat 500 lineup 307 1.7% 14.6% n/a 307 0.8% -32.1% n/a 12
9 Seat Ateca 299 1.7% 42.4% 1 889 2.4% 133.9% 4 n/a
10 BMW X3 249 1.4% 77.9% 17 504 1.4% 176.9% 16 13
11 Skoda Karoq 244 1.4% 15.6% 9 610 1.7% 62.2% 10 19
12 Skoda Enyaq 236 1.3% 165.2% n/a 369 1.0% 67.0% n/a n/a
13 Skoda Fabia 226 1.3% -22.6% 8 594 1.6% -1.0% 11 6
14 Dacia Duster 225 1.3% 104.5% 12 507 1.4% 94.3% 15 15
15 Cupra Born 222 1.2% 31.4% 18 475 1.3% 9.2% 18 18
16 Seat Arona 221 1.2% 6.8% 3 768 2.1% 140.8% 5 n/a
17 Dacia Jogger 219 1.2% 21800.0% n/a n/a n/a n/a n/a n/a
18 Tesla Model 3 217 1.2% 219.1% n/a 259 0.7% 208.3% n/a n/a
19 Audi Q3 215 1.2% 65.4% 16 478 1.3% 15.5% 17 44
20 Renault Megane 205 1.1% 135.6% n/a n/a n/a n/a n/a n/a
n/a Seat Ibiza 192 1.1% -13.9% 6 583 1.6% 44.0% 12 17
n/a Audi Q4 186 1.0% 47.6% n/a 356 1.0% 26.2% n/a 48
n/a VW ID.4 170 0.9% 672.7% n/a 303 0.8% 188.6% n/a 10
n/a VW T-Cross 166 0.9% 50.9% 14 440 1.2% 51.7% 19 n/a
n/a VW Taigo 160 0.9% 240.4% 7 535 1.5% 62.1% 14 42
n/a VW Polo 99 0.6% -63.9% 2 687 1.9% -6.4% 7 9

Source: Statistik Austria

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