The Dacia Duster is the most popular vehicle in Iceland in April.
1,629 new cars hit Icelandic roads in April, a 12.7% year-on-year increase. The year-to-date tally stands at 5,127 units, up 11% over the same period in 2022. After falling to #2 in March, Toyota (+8.6%) reclaims the lead of the brands charts, with Kia (+72%) and Dacia (+3066.7%!) also up one spot on last month to #2 and #3 respectively. Leader in March and traditionally very weak in start of quarter months, Tesla (+2933.3%!) holds extremely well this month and manages to rank #4 overall with 5.6% share. Suzuki (+733.3%), Ford (+205.9%) and Volkswagen (+181.3%) also score splendid gains in the remainder of the Top 10. BYD (#33) makes its first appearance in the ranking.
Over in the models aisle, the Dacia Duster brilliantly takes the lead with 8.8% share, distancing the Kia Sportage at 6.4% and the Tesla Model Y at 5.3%. The Model Y easily holds onto the year-to-date top spot with 12% share. The Toyota RAV4 makes the Top 4 entirely composed of SUVs as it is also the case year-to-date. Three Toyotas follow: the Yaris, Land Cruiser Prado and Corolla.
Previous month: Iceland March 2023: Tesla Model Y at 19.8% share, registrations surge 26.3%
One year ago: Iceland April 2022: Mitsubishi Eclipse Cross best-seller
Full April 2023 Top 36 all brands and Top 20 models below.
Iceland April 2023 – brands:
| Pos | Brand | Apr-23 | % | /22 | Mar | 2023 | % | /22 | Pos | FY22 |
| 1 | Toyota | 379 | 23.3% | 8.6% | 2 | 890 | 17.4% | 13.4% | 1 | 1 |
| 2 | Kia | 258 | 15.8% | 72.0% | 3 | 679 | 13.2% | 45.1% | 3 | 2 |
| 3 | Dacia | 190 | 11.7% | 3066.7% | 4 | 422 | 8.2% | 502.9% | 4 | 5 |
| 4 | Tesla | 91 | 5.6% | 2933.3% | 1 | 711 | 13.9% | 109.7% | 2 | 4 |
| 5 | Volkswagen | 90 | 5.5% | 181.3% | 6 | 226 | 4.4% | 227.5% | 6 | 7 |
| 6 | Hyundai | 79 | 4.8% | -60.3% | 5 | 295 | 5.8% | -38.3% | 5 | 3 |
| 7 | Mazda | 52 | 3.2% | 0.0% | 10 | 168 | 3.3% | 58.5% | 8 | 20 |
| 8 | Ford | 52 | 3.2% | 205.9% | 17 | 101 | 2.0% | 23.2% | 14 | 18 |
| 9 | Volvo | 50 | 3.1% | -12.3% | 9 | 177 | 3.5% | -19.2% | 7 | 8 |
| 10 | Suzuki | 50 | 3.1% | 733.3% | 15 | 94 | 1.8% | 347.6% | 15 | 16 |
| 11 | Land Rover | 43 | 2.6% | -29.5% | 13 | 140 | 2.7% | 17.6% | 9 | 13 |
| 12 | Mercedes | 34 | 2.1% | 0.0% | 8 | 134 | 2.6% | -11.8% | 10 | 9 |
| 13 | Renault | 33 | 2.0% | 725.0% | 7 | 133 | 2.6% | 411.5% | 11 | 22 |
| 14 | BMW | 30 | 1.8% | 36.4% | 19 | 74 | 1.4% | -38.3% | 16 | 19 |
| 15 | Skoda | 28 | 1.7% | -33.3% | 16 | 107 | 2.1% | -37.4% | 12 | 10 |
| 16 | Audi | 25 | 1.5% | 66.7% | 20 | 71 | 1.4% | -5.3% | 17 | 21 |
| 17 | Polestar | 24 | 1.5% | -7.7% | 18 | 69 | 1.3% | -30.3% | 18 | 12 |
| 18 | MG | 20 | 1.2% | 17.6% | 22 | 57 | 1.1% | 7.5% | 21 | 15 |
| 19 | Lexus | 18 | 1.1% | 260.0% | 23 | 44 | 0.9% | 100.0% | 22 | 28 |
| 20 | Citroen | 14 | 0.9% | 27.3% | 21 | 37 | 0.7% | -24.5% | 23 | 24 |
| 21 | Subaru | 13 | 0.8% | 85.7% | 24 | 35 | 0.7% | 16.7% | 24 | 26 |
| 22 | Honda | 10 | 0.6% | 0.0% | 26 | 28 | 0.5% | -37.8% | 27 | 23 |
| 23 | Opel | 7 | 0.4% | -22.2% | 14 | 63 | 1.2% | 320.0% | 20 | 25 |
| 24 | Peugeot | 6 | 0.4% | -84.2% | 12 | 106 | 2.1% | -44.5% | 13 | 14 |
| 25 | Nissan | 6 | 0.4% | -40.0% | 11 | 67 | 1.3% | -60.4% | 19 | 17 |
| 26 | Ora | 5 | 0.3% | new | – | 8 | 0.2% | new | 34 | – |
| 27 | Jeep | 4 | 0.2% | -92.5% | 31 | 32 | 0.6% | -83.3% | 26 | 11 |
| 28 | Mitsubishi | 4 | 0.2% | -97.4% | 32 | 17 | 0.3% | -95.6% | 30 | 6 |
| 29 | Ssangyong | 3 | 0.2% | n/a | 30 | 12 | 0.2% | 1100.0% | 32 | 33 |
| 30 | Maxus | 2 | 0.1% | 100.0% | 29 | 34 | 0.7% | 1033.3% | 25 | 31 |
| 31 | Aiways | 2 | 0.1% | n/a | 27 | 25 | 0.5% | 2400.0% | 28 | 29 |
| 32 | Porsche | 2 | 0.1% | -50.0% | 25 | 24 | 0.5% | -4.0% | 29 | 27 |
| 33 | BYD | 2 | 0.1% | new | – | 2 | 0.0% | new | 37 | – |
| 34 | DFSK | 1 | 0.1% | new | – | 7 | 0.1% | new | 35 | 40 |
| 35 | Benimar | 1 | 0.1% | 0.0% | – | 2 | 0.0% | 100.0% | 38 | 38 |
| 36 | Carthago | 1 | 0.1% | n/a | – | 1 | 0.0% | n/a | 40 | – |
Iceland April 2023 – models:
| Pos | Model | Apr-23 | % | Mar | 2023 | % | Pos | FY22 |
| 1 | Dacia Duster | 143 | 8.8% | 2 | 344 | 6.7% | 2 | 5 |
| 2 | Kia Sportage | 104 | 6.4% | 6 | 233 | 4.5% | 3 | 6 |
| 3 | Tesla Model Y | 86 | 5.3% | 1 | 615 | 12.0% | 1 | 1 |
| 4 | Toyota RAV4 | 83 | 5.1% | 3 | 204 | 4.0% | 4 | 2 |
| 5 | Toyota Yaris | 77 | 4.7% | 5 | 186 | 3.6% | 5 | 9 |
| 6 | Toyota Land Cruiser Prado | 66 | 4.1% | 24 | 160 | 3.1% | 6 | 3 |
| 7 | Toyota Corolla | 57 | 3.5% | n/a | 99 | 1.9% | 8 | 26 |
| 8 | Dacia Jogger | 47 | 2.9% | 12 | 75 | 1.5% | 14 | n/a |
| 9 | Toyota bZ4X | 46 | 2.8% | 19 | 80 | 1.6% | 11 | n/a |
| 10 | Kia Ceed | 45 | 2.8% | 7 | 151 | 2.9% | 7 | 13 |
| 11 | Kia Niro | 39 | 2.4% | 21 | 90 | 1.8% | 9 | 16 |
| 12 | Suzuki Swift | 31 | 1.9% | n/a | 43 | 0.8% | 29 | 36 |
| 13 | Volvo XC60 | 28 | 1.7% | n/a | 72 | 1.4% | 16 | 49 |
| 14 | Kia Sorento | 26 | 1.6% | n/a | 67 | 1.3% | 20 | 39 |
| 15 | VW ID.3 | 26 | 1.6% | 13 | 76 | 1.5% | 12 | n/a |
| 16 | Kia Picanto | 24 | 1.5% | 10 | 67 | 1.3% | 19 | n/a |
| 17 | Polestar 2 | 24 | 1.5% | 14 | 69 | 1.3% | 18 | 8 |
| 18 | Toyota Aygo X | 24 | 1.5% | 15 | 55 | 1.1% | 24 | 47 |
| 19 | Ford Puma | 22 | 1.4% | n/a | 41 | 0.8% | 31 | n/a |
| 20 | VW ID.4 | 21 | 1.3% | 16 | 73 | 1.4% | 15 | 24 |
| 21 | MG 4 | 19 | 1.2% | n/a | 23 | 0.4% | 54 | n/a |
| 22 | Ford Mustang Mach-E | 18 | 1.1% | n/a | 27 | 0.5% | 46 | 46 |
| 23 | Hyundai i30 | 18 | 1.1% | n/a | 32 | 0.6% | 38 | n/a |
| 24 | Hyundai i20 | 17 | 1.0% | n/a | 65 | 1.3% | 21 | 17 |
| 25 | Suzuki Vitara | 17 | 1.0% | n/a | 39 | 0.8% | 33 | 22 |
Source: Manufacturers
