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Dacia Sandero as much as 12.1% share in market leaping 23.2% – Greatest Promoting Vehicles Weblog


The Dacia Sandero easily tops the Bulgarian charts in January.

New car sales in Bulgaria rally back up 23.2% year-on-year in January to 2,928 units. Dacia (+87.1%) surges ahead to first place in the brands charts with 16.3% of the market vs. 9.5% over the Full Year 2022. Renault (-1.1%) underperforms but stays at #2 while Toyota (-9%) does even worse and falls to #3. Volkswagen (+84.7%) also posts a fantastic gain at #4 alongside BMW (+78%) and Hyundai (+41.3%). Mercedes (+24.3%) matches the market while Skoda (+12.5%), Ford (+7.8%) and Kia (+3.5%) can’t keep up with the average growth.

Over in the models aisle, the Dacia Sandero (+152.1%) sails off into the distance with 12.1% share, almost three times any other model. It is followed by the Renault Express (+227%) finally following the steps of previous leader the Dacia Dokker. #1 over the Full Year 2022, the Toyota Corolla (+19.3%) drops to #3 this month. The Renault Clio (-4.5%) is in trouble at #4 while the Dacia Spring (+6200%) ranks 5th like in December. The Renault Megane (+140.9%), VW T-Roc (+56.7%) and Kia Sportage (+41.5%) also shine in the remainder of the Top 10 just as the Toyota Aygo X is in 9th place.

Previous post: Bulgaria 2022: Toyota and Corolla take control in strong market (+8%)

One year ago: Bulgaria January 2022: Dacia Sandero and Toyota C-HR top market up 12.2%

Full January 2023 Top 47 all brands and Top 250 all models below.

Bulgaria January 2023 – brands:

Pos Brand Jan-23 % /22 Dec FY22
1 Dacia 477 16.3% 87.1% 1 3
2 Renault 369 12.6% -1.1% 2 2
3 Toyota 345 11.8% -9.0% 3 1
4 Volkswagen 218 7.4% 84.7% 5 4
5 Skoda 207 7.1% 12.5% 6 5
6 Kia 177 6.0% 3.5% 8 6
7 Mercedes 133 4.5% 24.3% 11 11
8 Hyundai 113 3.9% 41.3% 4 7
9 Ford 110 3.8% 7.8% 10 10
10 BMW 105 3.6% 78.0% 9 12
11 Audi 89 3.0% 53.4% 14 14
12 Peugeot 82 2.8% -4.7% 12 8
13 Citroen 79 2.7% 11.3% 7 9
14 Mazda 51 1.7% 50.0% 16 16
15 Opel 41 1.4% -30.5% 15 13
16 Suzuki 38 1.3% -45.7% 13 17
17 Volvo 27 0.9% -15.6% 24 19
18 Porsche 26 0.9% 52.9% 20 23
19 Nissan 24 0.8% -46.7% 18 15
20 Lexus 23 0.8% 130.0% 29 26
21 Tesla 20 0.7% 1900.0% 35 31
22 Haval 17 0.6% 112.5% 22 21
23 Maserati 16 0.5% 700.0% 38 35
24 Iveco 14 0.5% -36.4% 17 18
25 Seat 12 0.4% -14.3% 37 22
26 Subaru 12 0.4% 140.0% 23 29
27 MAN 11 0.4% 450.0% 42 41
28 Fiat 10 0.3% 150.0% 21 20
29 Land Rover 10 0.3% -60.0% 34 27
30 Mitsubishi 10 0.3% -23.1% 27 24
31 GAZ 6 0.2% n/a 28 30
32 Great Wall 6 0.2% -60.0% 39 38
33 Honda 6 0.2% n/a 25 28
34 Mini 6 0.2% 200.0% 30 32
35 DFSK 5 0.2% new 33 43
36 Jaguar 5 0.2% 25.0% 40 36
37 Alfa Romeo 4 0.1% 0.0% 36 37
38 Jeep 4 0.1% 0.0% 19 25
39 Isuzu 3 0.1% -50.0% 26 33
40 Lada 3 0.1% -25.0% 41 39
41 SsangYong 2 0.1% n/a 32 40
42 Aston Martin 1 0.0% n/a  – 51
43 Caterham 1 0.0% n/a  –  –
44 Cupra 1 0.0% 0.0%  – 46
45 DS 1 0.0% 0.0% 31 34
46 GMC 1 0.0% n/a  – 56
47 Rolls Royce 1 0.0% #DIV/0! 45 50

Bulgaria January 2023 – models:

Pos Model Jan-23 % /22 Dec FY22
1 Dacia Sandero 353 12.1% 152.1% 1 3
2 Renault Express 121 4.1% 227.0% 8 14
3 Toyota Corolla 105 3.6% 19.3% 2 1
4 Renault Clio 84 2.9% -4.5% 3 4
5 Dacia Spring 63 2.2% 6200.0% 5 54
6 Kia Sportage 58 2.0% 41.5% 18 8
7 Renault Megane 53 1.8% 140.9% 9 9
8 Toyota RAV4 52 1.8% -14.8% 20 15
9 Toyota Aygo X 48 1.6% new  –  –
10 VW T Roc 47 1.6% 56.7% 23 17
11 Skoda Octavia 44 1.5% -25.4% 22 10
12 Hyundai Kona 40 1.4% 700.0% 44 26
13 Ford Transit/Custom 39 1.3% -13.3% 24 11
14 Toyota Yaris Cross 39 1.3% 85.7% 97 41
15 Skoda Superb 38 1.3% 72.7% 27 13
16 Citroen C3 36 1.2% 20.0% 10 5
17 Dacia Jogger 36 1.2% new 13 19
18 Mazda CX-5 35 1.2% n/a 35 40
19 Renault Master 35 1.2% -30.0% 7 7
20 Skoda Fabia 32 1.1% 433.3% 14 42
21 VW Taigo 32 1.1% 540.0% 16 52
22 Kia Ceed 31 1.1% -6.1% 31 18
23 Kia Stonic 31 1.1% 72.2% 60 56
24 Skoda Kamiq 30 1.0% 25.0% 15 39
25 Audi Q7 29 1.0% 163.6% 36 80
26 Toyota C-HR 29 1.0% -73.4% 113 6
27 Mercedes Sprinter 27 0.9% 80.0% 66 49
28 Hyundai Tucson 26 0.9% 52.9% 11 16
29 VW Arteon 26 0.9% 73.3% 17 30
30 Ford Ranger 25 0.9% 257.1% 83 98
31 Skoda Scala 25 0.9% 257.1% 67 51
32 Opel Corsa 23 0.8% 228.6% 68 55
33 VW Caddy 22 0.8% 340.0% 90 59
34 Citroen Jumper 21 0.7% 50.0% 32 32
35 Skoda Kodiaq 21 0.7% -60.4% 42 24
36 Renault Arkana 20 0.7% -47.4% 26 47
37 Mercedes GLC 19 0.6% 72.7% 61 83
38 Kia Rio 18 0.6% 12.5%  – 50
39 Mercedes GLE 18 0.6% 0.0% 54 43
40 Toyota Yaris 17 0.6% -54.1% 125 23
41 Audi Q8 16 0.5% 300.0% 163 81
42 Maserati Grecale 16 0.5% new 156 207
43 Mercedes GLS 16 0.5% 128.6% 48 62
44 Renault Captur 15 0.5% -78.6% 43 25
45 Renault Zoe 15 0.5% 1400.0% 137 201
46 Toyota Proace 15 0.5% 1400.0% 38 89
47 VW Tiguan 15 0.5% 400.0% 65 46
48 Dacia Logan 14 0.5% 0.0% 59 33
49 Iveco Daily 14 0.5% -36.4% 25 29
50 Mercedes S class 14 0.5% -51.7% 99 64
51 Nissan Qashqai 14 0.5% -58.8% 39 12
52 VW Touareg 14 0.5% 133.3% 134 157
53 Peugeot 3008 13 0.4% -40.9% 142 31
54 Suzuki Jimny 13 0.4% -65.8% 29 48
55 Toyota Camry 13 0.4% 44.4% 72 73
56 VW T Cross 13 0.4% 225.0% 64 38
57 BMW X5 12 0.4% 50.0% 69 60
58 Citroen C5 Aircross 12 0.4% 1100.0% 96 150
59 Haval H6 12 0.4% 300.0% 100 74
60 Hyundai Santa Fe 12 0.4% 50.0% 37 118
61 Kia Niro 12 0.4% -7.7% 81 75
62 Kia Xceed 12 0.4% -69.2% 80 45
63 Skoda Karoq 12 0.4% 33.3% 79 36
64 Dacia Duster 11 0.4% -63.3% 6 2
65 Ford Puma 11 0.4% 175.0% 71 68
66 Lexus RX 11 0.4% 450.0% 82 87
67 MAN TGE 11 0.4% 450.0% 171 169
68 Peugeot 2008 11 0.4% n/a 47 37
69 Peugeot 208 11 0.4% 10.0% 28 22
70 Porsche Cayenne 11 0.4% 175.0% 41 125
71 Tesla Model Y 11 0.4% n/a 145 108
72 Toyota Hilux 11 0.4% 10.0% 21 67
73 BMW 3 Series 10 0.3% 42.9% 128 96
74 BMW IX 10 0.3% new  –  –
75 BMW X7 10 0.3% 42.9% 92 69
76 Ford Focus 10 0.3% -44.4% 196 70
77 Lexus NX 10 0.3% 150.0%  – 208
78 Mercedes G class 10 0.3% 25.0% 133 138
79 Peugeot 308 10 0.3% 25.0% 45 28
80 Peugeot 5008 10 0.3% 0.0% 143 66
81 VW Crafter 10 0.3% -9.1% 116 90
82 VW Passat 10 0.3% 11.1% 126 44
83 Audi Q3 9 0.3% 80.0% 102 78
84 BMW 5 Series 9 0.3% 200.0% 75 128
85 BMW X1 9 0.3% 80.0% 85 111
86 BMW X3 9 0.3% n/a 62 93
87 Mitsubishi Space Star 9 0.3% 125.0% 63 99
88 Peugeot Partner 9 0.3% 350.0% 127 84
89 Renault Kangoo 9 0.3% -83.9% 19 91
90 Toyota Highlander 9 0.3% 200.0% 105 105
91 Audi A6 8 0.3% 700.0% 76 132
92 Ford Kuga 8 0.3% 700.0% 93 71
93 Hyundai i30 8 0.3% 166.7% 144 104
94 Kia Proceed 8 0.3% 700.0% 164 106
95 Mercedes Citan 8 0.3% 700.0%  – 214
96 Opel Crossland 8 0.3% 100.0% 46 34
97 Peugeot Boxer 8 0.3% -50.0% 53 27
98 Renault Trafic 8 0.3% 700.0% 33 100
99 Suzuki Vitara 8 0.3% -55.6% 40 76
100 Volvo XC40 8 0.3% 33.3% 153 155
101 Volvo XC60 8 0.3% 0.0% 129 114
102 Audi Q5 7 0.2% -53.3% 70 61
103 BMW X6 7 0.2% 40.0% 104 94
104 Ford Tourneo 7 0.2% n/a 88 173
105 Hyundai i10 7 0.2% -30.0% 4 20
106 Mazda CX-60 7 0.2% new 136 188
107 Nissan Juke 7 0.2% 16.7% 118 123
108 Renault Koleos 7 0.2% 0.0% 56 113
109 Suzuki SX4 7 0.2% n/a 95 145
110 Audi A4 6 0.2% 20.0% 152 148
111 Fiat Tipo 6 0.2% 200.0% 50 103
112 GAZ Gazelle 6 0.2% n/a 74 95
113 Land Rover Defender 6 0.2% 100.0% 174 177
114 Peugeot 408 6 0.2% new  –  –
115 Porsche Macan 6 0.2% 100.0% 121 187
116 Volvo C40 6 0.2% new  – 255
117 Ford Ecosport 5 0.2% -16.7% 55 97
118 Hyundai i20 5 0.2% -76.2% 12 21
119 Hyundai Ioniq 5 0.2% -61.5% 147 116
120 Seat Ibiza 5 0.2% 400.0%  – 181
121 Skoda Enyaq 5 0.2% 150.0%  – 133
122 Toyota Land Cruiser 5 0.2% -64.3% 89 58
123 VW Combi 5 0.2% 66.7% 34 156
124 VW Golf 5 0.2% -68.8% 162 35
125 VW Multivan 5 0.2% 400.0% 179 198
126 Audi Q4 4 0.1% 300.0%  – 219
127 BMW 4 Series 4 0.1% 33.3% 117 119
128 BMW 7 Series 4 0.1% 300.0% 138 209
129 BMW 8 series 4 0.1% 33.3%  – 189
130 Great Wall Steed 7 4 0.1% -66.7% 176 182
131 Haval Jolion 4 0.1% 0.0% 77 135
132 Hyundai Bayon 4 0.1% 300.0% 148 120
133 Hyundai Staria 4 0.1% new 186 238
134 Mercedes GLA 4 0.1% 300.0% 166 126
135 Porsche 911 4 0.1% -42.9%  – 151
136 Seat Tarraco 4 0.1% 33.3% 170 160
137 Subaru Forester 4 0.1% n/a 209 212
138 Subaru Outback 4 0.1% 100.0% 78 146
139 Subaru XV 4 0.1% 33.3% 109 161
140 Suzuki Ignis 4 0.1% -60.0% 201 167
141 Tesla Model S 4 0.1% n/a  –  –
142 Tesla Model X 4 0.1% n/a  –  –
143 Alfa Romeo Tonale 3 0.1% new 123 216
144 Audi A5 3 0.1% -40.0% 213 233
145 BMW 1 Series 3 0.1% -25.0%  – 222
146 BMW 2 Series 3 0.1% 200.0% 73 86
147 BMW IX3 3 0.1% new  –  –
148 DFSK 580 3 0.1% new 141 237
149 Isuzu BTF 3 0.1% -50.0% 51 153
150 Jaguar i-Pace 3 0.1% n/a  – 228
151 Kia Stinger 3 0.1% n/a  – 274
152 Lada All models 3 0.1% -25.0% 135 166
153 Mazda2 3 0.1% n/a 58 141
154 Mercedes A class 3 0.1% 50.0% 200 149
155 Mercedes B class 3 0.1% -25.0% 120 162
156 Mercedes EQC 3 0.1% new 183 231
157 Mini Cooper 3 0.1% n/a 151 144
158 Mini Countryman 3 0.1% 50.0% 122 194
159 Opel Mokka 3 0.1% -88.5% 98 57
160 Peugeot Expert 3 0.1% 200.0% 132 136
161 Porsche Taycan 3 0.1% 200.0%  – 227
162 Suzuki Swift 3 0.1% 0.0% 119 140
163 VW ID.5 3 0.1% new 185 236
164 VW Polo 3 0.1% 50.0% 146 109
165 VW Up! 3 0.1% -25.0% 94 110
166 Audi A3 2 0.1% n/a 172 171
167 Audi E-Tron 2 0.1% 100.0% 207 202
168 Audi Q2 2 0.1% n/a  – 92
169 BMW i4 2 0.1% new  –  –
170 BMW i7 2 0.1% new  –  –
171 BMW X4 2 0.1% -33.3% 130 122
172 Citroen Berlingo 2 0.1% -85.7% 115 88
173 Citroen C3 Aircross 2 0.1% -66.7% 57 129
174 Citroen C4 2 0.1% -66.7% 114 53
175 Citroen C5 X 2 0.1% new 52 158
176 Citroen Jumpy/Spacetourer 2 0.1% n/a 169 159
177 Fiat Doblo 2 0.1% 100.0% 199 115
178 Ford Explorer 2 0.1% -71.4% 177 195
179 Ford Mustang 2 0.1% 100.0%  – 211
180 Great Wall Poer 2 0.1% 0.0% 161 271
181 Honda Civic 2 0.1% n/a 140 230
182 Honda Jazz 2 0.1% n/a 206 200
183 Hyundai Elantra 2 0.1% 0.0% 202 168
184 Jeep Compass 2 0.1% n/a 30 72
185 Kia Picanto 2 0.1% n/a 108 154
186 Kia Sorento 2 0.1% -71.4% 87 165
187 Mazda CX-30 2 0.1% -88.2% 195 65
188 Mazda3 2 0.1% 0.0% 198 112
189 Mazda6 2 0.1% -85.7% 84 107
190 Mercedes CLA 2 0.1% 100.0% 180 203
191 Mercedes EQA 2 0.1% new  – 241
192 Mercedes EQS 2 0.1% new 167 143
193 Nissan Micra 2 0.1% 0.0% 204 183
194 Opel Grandland X 2 0.1% 0.0% 106 139
195 Opel Insignia 2 0.1% -33.3%  – 225
196 Opel Movano 2 0.1% n/a 165 121
197 Range Rover Sport 2 0.1% -50.0% 155 204
198 Suzuki Swace 2 0.1% 100.0% 111 174
199 Toyota bZ4x 2 0.1% new 216 248
200 Volvo XC90 2 0.1% -88.2% 101 77
201 VW Transporter 2 0.1% n/a 175 179
202 Alfa Romeo Stelvio 1 0.0% -50.0%  – 213
203 Aston Martin DBS Volante 1 0.0% n/a  – 318
204 Audi A8 1 0.0% -83.3% 168 152
205 BMW 6 Series 1 0.0% n/a  – 288
206 BMW IX1 1 0.0% new  –  –
207 Caterham S3 1 0.0% n/a  –  –
208 Cupra Formentor 1 0.0% 0.0%  – 267
209 DFSK Fengon 5 1 0.0% new 192 277
210 DFSK K01X 1 0.0% new 190 265
211 DS 4 1 0.0% new 110 172
212 Fiat 500 1 0.0% 0.0%  – 127
213 Fiat Ducato 1 0.0% n/a 139 229
214 Ford Fiesta 1 0.0% -88.9% 103 82
215 GMC Sierra 1500 1 0.0% new  –  –
216 Haval Dargo 1 0.0% new  –  –
217 Honda CR-V 1 0.0% n/a 107 142
218 Honda HR-V 1 0.0% n/a 203 176
219 Jaguar E Pace 1 0.0% -50.0% 182 220
220 Jaguar F-Pace 1 0.0% 0.0%  – 240
221 Jeep Renegade 1 0.0% n/a  – 305
222 Jeep Wrangler 1 0.0% -75.0% 181 206
223 Land Rover Discovery Sport 1 0.0% n/a 215 247
224 Lexus LC 1 0.0% n/a  – 331
225 Lexus UX 1 0.0% 0.0%  – 226
226 Mercedes EQB 1 0.0% new  – 215
227 Mercedes EQE 1 0.0% new 178 196
228 Mitsubishi Eclipse Cross 1 0.0% -50.0%  – 180
229 Nissan X-Trail 1 0.0% n/a 219 261
230 Opel Astra 1 0.0% -75.0%  – 117
231 Peugeot 508 1 0.0% 0.0% 154 197
232 Porsche 718 1 0.0% n/a  – 276
233 Porsche Panamera 1 0.0% -50.0% 187 242
234 Range Rover Evoque 1 0.0% -93.3%  – 147
235 Renault Austral 1 0.0% new  –  –
236 Renault Talisman 1 0.0% -66.7%  – 164
237 Rolls Royce Cullinan 1 0.0% n/a  – 299
238 Seat Arona 1 0.0% -50.0%  – 210
239 Seat Leon 1 0.0% -87.5% 150 137
240 Ssangyong Korando 1 0.0% n/a 159 251
241 Ssangyong Tivoli XLV 1 0.0% n/a  –  –
242 Suzuki Across 1 0.0% n/a 214 235
243 Tesla Model 3 1 0.0% 0.0% 160 252
244 Volvo S60 1 0.0% n/a  – 239
245 Volvo V60 1 0.0% n/a  – 279
246 Volvo V90 1 0.0% n/a  – 275
247 VW ID.3 1 0.0% 0.0% 212 224
248 VW ID.4 1 0.0% -50.0% 112 184
249 VW Touran 1 0.0% 0.0% 184 232

Source: Manufacturers

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