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Dacia within the lead, Volkswagen finest performer once more – Greatest Promoting Automobiles Weblog


Dacia holds a commanding 26.3% of the Moroccan market in June.

17,394 new vehicles found a buyer in Morocco in June, a timid 3.4% year-on-year progression. In the detail, Passenger Cars are up 4.5% to 15,862 but Light Commercials are down -7% to 1,532 units. The Passenger Cars H1 2023 volume edges down -1.3% to 74,227. Dacia (-11.8%) underperforms year-on-year again but lodges a stellar 26.3% share vs. 23.7% so far this year. Renault advances 9.7% to 17.4% share vs. 16% over H1 while Hyundai (+36.5%) soars to stay on the podium. In fact the entire Top 6 is unchanged on May and YTD, with Peugeot (-1.3%), Volkswagen impressive again at +109.5% and Opel (-13.8%) in tow. Audi (+48%), Skoda (+31.4%), BMW (+69.7%) and Jeep (+101.8%) stand out below. Newcomers Cupra (#19) and MG (#20) both break into the Moroccan Top 10 for the first time.

Previous month: Morocco May 2023: Volkswagen (+164.5%) best performer in positive market

Full June 2023 Top 34 All brands charts below.

Morocco June 2023 – brands:

Pos Brand Jun-23 % /22 May 2023 % /22 Pos FY22
1 Dacia 4,166 26.3% -11.8% 1 17,614 23.7% -14.9% 1 1
2 Renault 2,766 17.4% 9.7% 2 11,888 16.0% 9.7% 2 2
3 Hyundai 1,578 9.9% 36.5% 3 8,969 12.1% 19.0% 3 3
4 Peugeot 1,245 7.8% -1.3% 4 5,564 7.5% -5.1% 4 4
5 Volkswagen 989 6.2% 109.5% 5 4,358 5.9% 69.5% 5 8
6 Opel 672 4.2% -13.8% 6 3,347 4.5% -14.0% 6 5
7 Kia 574 3.6% 0.7% 8 2,585 3.5% -9.5% 7 9
8 Audi 493 3.1% 48.0% 10 2,163 2.9% 0.7% 10 n/a
9 Fiat 458 2.9% -19.8% 9 1,962 2.6% -17.1% 12 10
10 Toyota 456 2.9% -20.7% 12 2,220 3.0% -30.7% 9 7
11 Citroen 408 2.6% -7.7% 7 2,452 3.3% -21.5% 8 6
12 Skoda 393 2.5% 31.4% 11 1,980 2.7% 86.8% 11 n/a
13 BMW 387 2.4% 69.7% 13 1,717 2.3% 22.2% 13 n/a
14 Seat  260 1.6% -7.5% 15 1,183 1.6% -23.3% 15 n/a
15 Mercedes 160 1.0% -11.1% 14 1,328 1.8% -0.8% 14 n/a
16 Jeep 115 0.7% 101.8% 18 594 0.8% -21.8% 17 n/a
17 Volvo 96 0.6% 11.6% 19 521 0.7% 9.0% 20 n/a
18 Ford 87 0.5% -61.8% 16 670 0.9% -32.0% 16 n/a
19 Cupra 80 0.5% new 21 287 0.4% new 22 n/a
20 MG 75 0.5% new 22 181 0.2% new 24 n/a
21 Land Rover 74 0.5% 5.7% 17 523 0.7% 70.4% 19 n/a
22 Nissan 44 0.3% -63.3% 20 565 0.8% -43.0% 18 n/a
23 DFSK 43 0.3% 115.0% 24 312 0.4% 166.7% 21 n/a
24 Porsche 36 0.2% 20.0% 26 229 0.3% 30.1% 23 n/a
25 Suzuki 35 0.2% 118.8% 25 137 0.2% 14.2% 26 n/a
26 Lexus 27 0.2% 80.0% 28 88 0.1% 29.4% 31 n/a
27 Mitsubishi   26 0.2% 160.0% 29 133 0.2% 118.0% 27 n/a
28 Alfa Romeo 26 0.2% 8.3% 27 128 0.2% -3.8% 28 n/a
29 DS 25 0.2% -28.6% 23 155 0.2% 4.7% 25 n/a
30 Honda 20 0.1% 33.3% 31 95 0.1% 35.7% 30 n/a
31 Mahindra 19 0.1% -20.8% 32 87 0.1% -3.3% 32 n/a
32 Mini 18 0.1% 63.6% 30 113 0.2% 5.6% 29 n/a
33 Jaguar 10 0.1% -23.1% 33 60 0.1% -13.0% 33 n/a
34 Abarth 1 0.0% -87.5% 34 19 0.0% -66.7% 34 n/a

Source: Manufacturers

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