Funds managed by private equity firm EagleTree Capital, which owns BTN parent company Northstar Travel Group, have acquired marketing firm MMGY Global, which specializes in travel, tourism and hospitality, from Peninsula Capital Partners, EagleTree announced Monday.
Financial terms of the deal were undisclosed.
MMGY clients include Visit California, Costa Rica Tourism, Pure Michigan, Singapore Airlines, Windstar Cruises and Brand USA, according to EagleTree. The company has more than 600 employees in 14 offices throughout the world.
MMGY’s leadership will remain in place, including CEO Katie Briscoe and executive chairman Clayton Reid, the company’s former CEO, according to EagleTree.
“Katie, Clayton and the entire team have built an impressive platform which is helping evolve the face of travel,” EagleTree senior partner Michael Struble said in a statement. “We look forward to working with them to help expand the business to its full, global potential.”
