Recipients have included Boyle Street Community Services here in Edmonton, Wood’s House in Calgary and WIN house. To Tanya, having access to soap during a pandemic is as essential as having access to food in a famine, so if they could provide that, why wouldn’t they?
Of course, the 20-year old natural soap and body care company is also dealing with the pandemic’s impact on their business, so they wanted to create a campaign that would both help them continue to engage in a with their customers and give back to the community. In return for their customers’ support, they donate the soap on their behalf and every order they ship comes with free soap samples and lotion.
This campaign has now become the ongoing “give-back” cornerstone of their business. The response to the concept has been overwhelmingly positively, and they are happy to be able to continue helping their partners on the front lines who care for those in need.
