Ferrari is rewarding people for reporting goods that are counterfeit or infringe on its trademarks.
The Italian marque has launched a new scheme in a bid to protect its brand image, with a member of the FerrariChat forum sharing an email the Prancing Horse brand is sending to owners of its vehicles about a new scheme.
The Ferrari Anti-Counterfeiting Reward Scheme involves Ferrari sending gifts out to anyone who successfully reports a product infringing on the Italian brand’s trademarks.
Ferrari has also launched a webpage from which you can report counterfeit products.
Applicants need to submit an online form from which “Ferrari [will] conduct [a] thorough investigation to confirm the truthfulness and consistency of the reports”.
If a reporter alerts Ferrari to a trademark infringement the company was not already aware of, the reporter will receive a gift from Ferrari.
Ferrari is tight-lipped on what gift a person could be given as well as its value, but we wouldn’t bank on it being a brand new 296 GTB.
If a report is found to be eligible, the applicant will receive notice from Ferrari of a successful submission and will get their gift within 60 days. If no notice is given within the 60-day window, the report is considered to be ineligible.
The applicant must provide their personal information, a description and photos of the infringement, and where the infringement was located and how many there were.
In addition, each report is assessed on a first come, first served basis, so there’s no gift if you’re reporting an infringement that has already been reported.
This is not the first time Ferrari has fiercely protected its brand image.
The Italian marque has famously blacklisted a number of celebrities from continuing to buy Ferrari products.
Justin Bieber, Kim Kardashian and 50 Cent are a few who have found themselves on the blacklist for excessive customisation, not taking care of the Ferrari and complaining about the ownership experience.
Additionally, painting a Ferrari pink is a big no no.
“We do reject the exterior colour pink,” ex-Ferrari Australasia President and CEO Herbert Appleroth told The Brisbane Times.
“You can of course paint your car pink after you’ve bought it, but you’ll never see a pink car from us because it’s not in line with our brand ethos and our standards.”
