Fiat holds 23.8% of the Turkish market in February.
New light vehicle sales in Turkey surge by a whopping 63.4% year-on-year in February to 81,148 units, smashing the previous February record of 58,504 units established in 2021. The cumulative volume after two months stands at 132,042, up 50.4% over the same period in 2022. Fiat (+183.5%) almost triples its sales year-on-year to 23.8% share, its highest since last July (26.2%) and compared to 11.7% at home in Italy. Fiat more than doubles its volume so far this year (+113.3%). Far below we have Renault (+44.2%) up four spots on January to 10.9% share and Ford (+70.2%) up two to 10% of the market. Peugeot (+108.3%) is up three ranks to #4 ahead of Opel (+69.2%) up 6 and Volkswagen (+75%) down four. Citroen (+91.6%) and Skoda (+76.5%) also beat the market in the remainder of the Top 10.
Previous month: Turkey January 2023: Sales up 33.5% to new record, VW (+211.4%) and Dacia (+84.6%) surge
One year ago: Turkey February 2022: Hyundai (+137.2%) once again best performer in market off -15.1%
Full February 2023 Top 52 all brands ranking below.
Turkey February 2023 – brands:
Pos | Brand | Feb-23 | % | /22 | Jan | 2023 | % | /22 | Pos | FY22 |
1 | Fiat | 19,311 | 23.8% | 183.5% | 1 | 29,183 | 22.1% | 113.3% | 1 | 1 |
2 | Renault | 8,875 | 10.9% | 44.2% | 6 | 11,752 | 8.9% | 8.4% | 3 | 2 |
3 | Ford | 8,112 | 10.0% | 70.2% | 5 | 11,773 | 8.9% | 29.1% | 2 | 3 |
4 | Peugeot | 6,552 | 8.1% | 108.3% | 7 | 9,337 | 7.1% | 87.3% | 5 | 9 |
5 | Opel | 4,721 | 5.8% | 69.2% | 11 | 6,605 | 5.0% | 42.4% | 8 | 7 |
6 | Volkswagen | 4,701 | 5.8% | 75.0% | 2 | 9,777 | 7.4% | 126.5% | 4 | 4 |
7 | Hyundai | 4,202 | 5.2% | -2.5% | 4 | 8,407 | 6.4% | 4.9% | 6 | 6 |
8 | Citroen | 3,558 | 4.4% | 91.6% | 9 | 5,927 | 4.5% | 58.8% | 9 | 10 |
9 | Dacia | 3,312 | 4.1% | 14.3% | 3 | 8,386 | 6.4% | 48.6% | 7 | 8 |
10 | Skoda | 2,971 | 3.7% | 76.5% | 8 | 5,711 | 4.3% | 119.1% | 10 | 14 |
11 | Toyota | 1,943 | 2.4% | -49.1% | 10 | 4,200 | 3.2% | -30.3% | 11 | 5 |
12 | BMW | 1,692 | 2.1% | 16.8% | 17 | 2,272 | 1.7% | 22.0% | 16 | 15 |
13 | Audi | 1,662 | 2.0% | 47.6% | 14 | 2,510 | 1.9% | 34.2% | 14 | 16 |
14 | Mercedes | 1,603 | 2.0% | 71.3% | 13 | 2,774 | 2.1% | 82.9% | 12 | 11 |
15 | Kia | 1,556 | 1.9% | 65.4% | 15 | 2,289 | 1.7% | 41.0% | 15 | 13 |
16 | Honda | 1,355 | 1.7% | -24.9% | 12 | 2,551 | 1.9% | -18.2% | 13 | 12 |
17 | Nissan | 750 | 0.9% | 99.5% | 16 | 1,478 | 1.1% | 96.0% | 17 | 17 |
18 | Volvo | 732 | 0.9% | 46.4% | 20 | 1,100 | 0.8% | 51.7% | 18 | 18 |
19 | Suzuki | 636 | 0.8% | 835.3% | 25 | 773 | 0.6% | 778.4% | 20 | 20 |
20 | MG | 403 | 0.5% | 907.5% | 18 | 823 | 0.6% | 1185.9% | 19 | 27 |
21 | Seat | 395 | 0.5% | -18.2% | 19 | 763 | 0.6% | 1.1% | 21 | 19 |
22 | DS | 287 | 0.4% | 348.4% | 29 | 393 | 0.3% | 313.7% | 23 | 26 |
23 | Alfa Romeo | 235 | 0.3% | 5775.0% | 24 | 373 | 0.3% | 7360.0% | 24 | 31 |
24 | Land Rover | 209 | 0.3% | 254.2% | 21 | 396 | 0.3% | 184.9% | 22 | 28 |
25 | Iveco | 177 | 0.2% | -20.3% | 31 | 257 | 0.2% | -24.4% | 29 | 21 |
26 | Cupra | 161 | 0.2% | 265.9% | 28 | 273 | 0.2% | 274.0% | 27 | 22 |
27 | Jeep | 160 | 0.2% | -2.4% | 23 | 310 | 0.2% | -3.1% | 25 | 23 |
28 | Isuzu | 150 | 0.2% | 177.8% | 27 | 265 | 0.2% | 197.8% | 28 | 25 |
29 | Subaru | 113 | 0.1% | 242.4% | 32 | 185 | 0.1% | 193.7% | 32 | 33 |
30 | Mini | 109 | 0.1% | 118.0% | 33 | 170 | 0.1% | 50.4% | 33 | 29 |
31 | Mitsubishi | 104 | 0.1% | 3.0% | 30 | 199 | 0.2% | -8.7% | 31 | 24 |
32 | Porsche | 98 | 0.1% | 60.7% | 22 | 282 | 0.2% | 261.5% | 26 | 32 |
33 | Skywell | 90 | 0.1% | new | – | 90 | 0.1% | new | 35 | – |
34 | SsangYong | 69 | 0.1% | -17.9% | 26 | 200 | 0.2% | 28.2% | 30 | 30 |
35 | DFSK | 69 | 0.1% | 527.3% | 34 | 117 | 0.1% | 963.6% | 34 | 34 |
36 | Karsan | 33 | 0.0% | 26.9% | 35 | 60 | 0.0% | 39.5% | 36 | 36 |
37 | Mazda | 16 | 0.0% | 77.8% | 37 | 26 | 0.0% | 73.3% | 37 | 38 |
38 | Maserati | 14 | 0.0% | 75.0% | 38 | 21 | 0.0% | 61.5% | 38 | 37 |
39 | Lexus | 5 | 0.0% | 0.0% | 36 | 20 | 0.0% | -9.1% | 39 | 35 |
40 | Jaguar | 4 | 0.0% | 100.0% | 41 | 5 | 0.0% | 150.0% | 41 | 39 |
41 | Bentley | 2 | 0.0% | 0.0% | 40 | 5 | 0.0% | 66.7% | 40 | 42 |
42 | Lamborghini | 1 | 0.0% | n/a | – | 1 | 0.0% | -50.0% | 43 | 43 |
Source: ODMD