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HomeVehiclesFiat (+500%) soars to #1 spot, registrations up 6.3% – Finest Promoting...

Fiat (+500%) soars to #1 spot, registrations up 6.3% – Finest Promoting Automobiles Weblog


The Uruguayan new light vehicle market posts another solid gain in February at +6.3% year-on-year to 3,643 units. So far this year, sales are up 11.2% to 7,443. Up from #9 last month and a whopping 500% year-on-year, Fiat stands in pole position this month for the first time since March 2022. Volkswagen (-15.8%) is up one spot on January to #2 despite a drastic loss. Chevrolet (-40.3%) fares even worse but keeps the YTD top spot thanks to a very strong January score. Peugeot (+74.8%), Suzuki (+19.5%), Nissan (+17.1%) and Toyota (+10.8%) all beat the market in the remainder of the Top 10 whereas Hyundai (-59.4%) implodes. Just below, the Top 4 Chinese brands are all in great shape, with Changan (+275%) the most dynamic followed by BYD (+104.2%), Jetour (+62.2%) and Chery (+11.3%).

Previous month: Uruguay January 2023: Chevrolet and Suzuki on top again, Citroen (+571.4%) amazes in market up 16.4%

One year ago: Uruguay February 2022: Chevrolet and Volkswagen top market down -6.1%

Full February 2023 Top 50 All brands ranking below.

Uruguay February 2023 – brands:

Pos Brand Feb-23 % /22 Jan 2023 % /21 Pos FY22
1 Fiat 528 14.5% 500.0% 9 632 8.5% -65.2% 5 5
2 Volkswagen 442 12.1% -15.8% 3 879 11.8% -37.3% 2 2
3 Chevrolet 343 9.4% -40.3% 1 1,048 14.1% -41.2% 1 1
4 Citroen 339 9.3% 173.4% 5 621 8.3% 107.7% 6 10
5 Renault 338 9.3% -23.5% 4 633 8.5% -54.3% 4 3
6 Suzuki 270 7.4% 19.5% 2 820 11.0% -32.1% 3 6
7 Peugeot 243 6.7% 74.8% 6 473 6.4% 8.2% 7 8
8 Nissan 233 6.4% 17.1% 16 280 3.8% -54.5% 10 9
9 Toyota 174 4.8% 10.8% 8 306 4.1% -40.0% 9 7
10 Hyundai 142 3.9% -59.4% 7 352 4.7% -69.9% 8 4
11 Jetour 73 2.0% 62.2% 11 152 2.0% 25.6% 11 14
12 Chery 59 1.6% 11.3% 15 112 1.5% -41.1% 13 11
13 BYD 49 1.3% 104.2% 13 118 1.6% 87.3% 12 12
14 Changan 45 1.2% 275.0% 14 99 1.3% 130.2% 14 22
15 Ford 42 1.2% 2.4% 18 84 1.1% -19.2% 17 13
16 Mercedes 38 1.0% 22.6% 22 69 0.9% -20.7% 20 18
17 BMW 35 1.0% 25.0% 20 71 1.0% -22.0% 18 21
18 Victory 27 0.7% -6.9% 17 70 0.9% 1.4% 19 24
19 Karry 27 0.7% -30.8% 19 65 0.9% -4.4% 21 25
20 JAC 24 0.7% 20.0% 12 95 1.3% 46.2% 15 23
21 Jeep 24 0.7% -25.0% 29 33 0.4% -70.0% 26 20
22 DongFeng (DFSK) 19 0.5% -48.6% 24 41 0.6% -59.4% 23 19
23 Audi 19 0.5% -9.5% 25 35 0.5% -39.7% 25 26
24 Geely 18 0.5% -52.6% 21 52 0.7% -63.1% 22 16
25 Honda 16 0.4% -48.4% 27 29 0.4% -71.3% 27 15
26 Mazda 11 0.3% 120.0%  – 11 0.1% -80.4% 32 27
27 Volvo 10 0.3% 0.0% 32 15 0.2% -50.0% 30 30
28 Mitsubishi 8 0.2% 0.0% 23 38 0.5% -53.7% 24 28
29 GWM 6 0.2% -84.6% 10 91 1.2% -33.6% 16 17
30 XEV 6 0.2% new 28 18 0.2% new 28 35
31 Mini 6 0.2% 20.0% 33 11 0.1% -26.7% 31 33
32 Maxus 5 0.1% new 34 9 0.1% new 34 49
33 JMC 5 0.1% 150.0% 38 8 0.1% 33.3% 35 36
34 Opel 4 0.1% -69.2% 36 7 0.1% -76.7% 36 29
35 Kia 3 0.1% -40.0% 26 17 0.2% -5.6% 29 31
36 Haval 2 0.1% 100.0% 39 5 0.1% 150.0% 39 52
37 BAIC 2 0.1% n/a 42 4 0.1% n/a 40 58
38 Porsche 2 0.1% 100.0%  – 2 0.0% 100.0% 47 53
39 Bestune 1 0.0% 0.0% 35 5 0.1% 400.0% 38 54
40 Land Rover 1 0.0% n/a 41 3 0.0% n/a 42 45
41 Mobility 1 0.0% n/a 43 3 0.0% n/a 43 42
42 Seat 1 0.0% -80.0% 44 2 0.0% -88.2% 45 34
43 Ram 1 0.0% 0.0% 45 2 0.0% -66.7% 46 44
44 Iveco 1 0.0% -66.7%  – 1 0.0% -83.3% 50 40
45 Leap Motor 0 0.0% new 30 9 0.1% new 33  –
46 Subaru 0 0.0% -100.0% 31 6 0.1% -76.0% 37 32
47 Kaiyi 0 0.0% new 40 2 0.0% new 44  –
48 Maserati 0 0.0% n/a 46 1 0.0% -75.0% 48 46
49 Hozon 0 0.0% -100.0% 47 1 0.0% -80.0% 49 47
50 Foton 0 0.0% -100.0% 37 3 0.0% -25.0% 41 41

Source: Autodata

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