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Fleet gross sales (+25.4%) pull market up 9.5% – Greatest Promoting Automobiles Weblog


The Ford Puma is the best-selling vehicle in the UK in November.

156,525 new cars hit UK roads in November, a 9.5% year-on-year uptick and back to the pre-pandemic level of November 2019 (156,621). Note 2019 was the weakest November in 7 years. The year-to-date tally is now up a stellar 18.6% to 1,761,962, but still far below the 2,162,143 units of the 11 months of 2019. Private sales drop -5.9% year-on-year this month to 60,506 and 38.7% share vs. 45% a year ago and it’s fleet sales that single-handedly pull the market up at +25.4% to 93,049 and 59.4% share vs. 51.9% in November 2022. Business sales are down -32.7% to 2,970 and 1.9% share vs. 3.1%. Year-to-date, the picture is similar with private sales weak (+1%) at 773,807 and 43.9% share vs. 51.6% over the first 11 months of 2022 and fleet sales strong (+39.1%) at 947,422 and 53.8% share vs. 45.8% a year ago, the two channels having exchanged market shares year-on-year. Business sales edge up 6.2% to 40,733 and 2.3% share vs. 2.6%.

As for propulsion type, diesel sinks -16.8% to 4,663 units and 3% share vs. 3.9% a year ago, petrol gains 7.4% to 61,875 and 39.5% share vs. 40.3% last year, MHEVs are up 21.4% to 29,232 and 18.7% share vs. 16.8%, BEVs actually drop -17.1% on a particularly strong year-ago volume to 24,359 and 15.6% share vs. 20.6%, PHEVs soar 55.8% to 15,871 and 10.1% share vs. 7.1% and HEVs gain 27.8% to 20,525 and 13.1% share vs. 11.2%. Year-to-date, diesel is down -15.7% to 66,610 and 3.8% share vs. 5.3% over the same period in 2022, petrol is up 12.5% to 720,124 and 40.9% share vs. 43.1%, MHEVs are up 22.8% to 336,578 and 19.2% share vs. 18.5%, BEVs are up 27.5% to 286,846 and 16.3% share vs. 15.1%, PHEVs up 38.8% to 129,149 and 7.3% share vs. 6.3% and HEVs up 27.8% to 222,655 and 12.6% share vs. 11.7%.

Source: SMMT

Looking at the brands ranking, Volkswagen (-2.4%) stays on top but BMW (+16.9%) is catching up at 7.7% share, its highest since February 2022 (7.8%). Ford (+2.4%) stays at #3 and Audi (+2.2%) drops two spots on last month to #4, both posting disappointing results. Vauxhall (+39.5%) is catching up on lost ground with 5.9% of the market vs 5.4% over the first 11 months of the year. Toyota (+6%) is muted at #6 while Mercedes (+48%) scores the largest gain in the Top 10. MG (+35%) is also very robust at #10. Below, Peugeot (+144.3%), Renault (+84%) and Cupra (+75.4%) all impress. Notice also Tesla down a searing -72.6% to #26 with just 1.1% share.

Model-wise, the Ford Puma (+78.5%) surges ahead to hold onto the top spot like it does year-to-date (+39.4%). The Vauxhall Corsa (+65%) also manages a mighty gain to climb to 2nd place overall but remains at #3 year-to-date below the Nissan Qashqai (-27%) devastated year-on-year but back up to #3 for the month vs. outside the Top 10 in October. The Mini (+6.5%) is weak year-on-year but at #4 with 2.3% share it does much better than year-to-date (#7 and 1.7%). The Ford Kuga (+42.8%) and Kia Sportage (+39.9%) are very strong below while the Vauxhall Mokka is back inside the Top 10 at #7. The MG HS is up to #8 and the VW Golf signs its first Top 10 finish of the year at #9. The Tesla Model Y implodes at -76.4% and drops to #6 year-to-date.

Previous month: UK October 2023: Ford Puma leads, BMW 1 Series and Peugeot 2008 at record levels

One year ago: UK November 2022: Nissan Qashqai and Tesla Model Y best-sellers, sales up 23.5%

Full November 2023 Top 46 All brands and Top 10 models below.

UK November 2023 – brands:

Pos Brand Nov-23 % /22 Oct 2023 % /22 Pos FY22
1 Volkswagen 13,433 8.6% – 2.4% 1 149,824 8.5% + 26.2% 1 1
2 BMW   11,989 7.7% + 16.9% 4 101,392 5.8% + 2.3% 6 4
3 Ford   11,349 7.3% + 2.4% 3 135,243 7.7% + 13.5% 2 2
4 Audi   11,205 7.2% + 2.2% 2 127,871 7.3% + 26.4% 3 3
5 Vauxhall   9,204 5.9% + 39.5% 5 94,423 5.4% + 17.5% 7 7
6 Toyota 8,550 5.5% + 6.0% 6 102,189 5.8% + 7.2% 5 5
7 Mercedes   7,688 4.9% + 48.0% 11 80,489 4.6% + 5.1% 10 8
8 Kia 7,396 4.7% – 2.6% 8 104,180 5.9% + 7.7% 4 6
9 Nissan   7,156 4.6% – 22.3% 13 81,748 4.6% + 18.8% 9 10
10 MG 6,785 4.3% + 34.0% 10 74,524 4.2% + 54.9% 11 13
11 Hyundai 6,422 4.1% + 8.4% 9 81,878 4.6% + 8.2% 8 9
12 Peugeot   5,831 3.7% + 144.3% 7 59,308 3.4% + 16.7% 13 12
13 Skoda 5,814 3.7% + 23.9% 12 64,727 3.7% + 44.9% 12 14
14 Renault 4,914 3.1% + 84.0% 17 39,381 2.2% + 42.6% 18 18
15 Mini 4,768 3.0% – 3.0% 15 42,315 2.4% + 3.6% 17 15
16 Land Rover 4,712 3.0% + 35.9% 14 48,869 2.8% + 20.4% 14 16
17 Volvo 4,301 2.7% + 15.0% 16 45,957 2.6% + 40.3% 15 17
18 Citroen 2,504 1.6% + 30.0% 20 28,689 1.6% + 4.3% 21 19
19 Porsche 2,249 1.4% + 9.3% 22 21,997 1.2% + 44.6% 26 25
20 Cupra 2,185 1.4% + 75.4% 19 23,383 1.3% + 76.3% 25 27
21 Suzuki 2,170 1.4% + 56.3% 23 24,926 1.4% + 51.4% 23 26
22 Dacia 2,154 1.4% – 33.3% 24 25,453 1.4% – 3.2% 22 20
23 Seat 2,062 1.3% + 20.5% 21 28,741 1.6% + 42.5% 19 23
24 Mazda 2,034 1.3% – 8.1% 25 28,735 1.6% + 24.7% 20 21
25 Honda 1,786 1.1% – 4.3% 26 23,933 1.4% + 1.6% 24 22
26 Tesla 1,648 1.1% – 72.6% 18 44,054 2.5% + 15.2% 16 11
27 Jaguar 1,539 1.0% + 109.1% 27 13,167 0.7% + 17.0% 29 28
28 Lexus 1,219 0.8% + 11.1% 28 14,350 0.8% + 58.8% 28 29
29 Fiat 653 0.4% – 20.6% 29 15,955 0.9% – 14.8% 27 24
30 Polestar 579 0.4% – 53.6% 30 11,441 0.6% + 83.3% 30 30
31 BYD 267 0.2% new 33 895 0.1% new 38  –
32 Jeep 231 0.1% + 140.6% 31 2,888 0.2% + 29.4% 31 32
33 Smart 185 0.1% + 153.4% 37 656 0.0% – 44.6% 43 38
34 Subaru 181 0.1% – 2.7% 40 2,091 0.1% + 68.4% 33 37
35 Alfa Romeo 167 0.1% + 108.8% 36 1,417 0.1% – 4.8% 35 34
36 SsangYong 119 0.1% + 43.4% 34 1,536 0.1% + 5.5% 34 36
37 DS 106 0.1% – 75.7% 32 2,326 0.1% – 34.9% 32 31
38 Genesis 102 0.1% – 48.7% 35 1,290 0.1% + 54.1% 36 39
39 Chevrolet 102 0.1% n/a  – 102 0.0% n/a 45  –
40 Bentley 97 0.1% – 34.9% 38 1,265 0.1% – 17.5% 37 33
41 Ora 94 0.1% + 1780.0% 39 854 0.0% + 1717.0% 40 42
42 Maserati 72 0.0% + 132.3% 42 858 0.0% + 32.2% 39 40
43 Abarth 53 0.0% – 47.0% 41 819 0.0% – 45.9% 42 35
44 Ineos 41 0.0% new 43 841 0.0% new 41  –
45 Alpine 15 0.0% – 50.0% 44 281 0.0% + 4.9% 44 41
46 Maxus 1 0.0% new  – 13 0.0% new 46  –
 – Other British 265 0.2% + 53.2%  – 3,060 0.2% + 53.8%  –  –
 – Other Imports 128 0.1% + 24.3%  – 1,628 0.1% + 14.5%  –  –

UK November 2023 – models:

Pos Model Nov-23 % /22 Oct 2023 % /22 Pos FY22
1 Ford Puma 4,298 2.7% + 78.5% 1 46,434 2.6% + 39.4% 1 4
2 Vauxhall Corsa 4,185 2.7% + 65.0% 3 37,826 2.1% + 9.1% 3 2
3 Nissan Qashqai 4,116 2.6% – 27.0% n/a 39,068 2.2% – 0.3% 2 1
4 Mini 3,528 2.3% + 6.5% 2 29,777 1.7% + 2.4% 7 5
5 Ford Kuga 3,202 2.0% + 42.8% 9 n/a n/a n/a n/a 9
6 Kia Sportage 3,045 1.9% + 39.9% 6 34,620 2.0% + 21.2% 4 6
7 Vauxhall Mokka 2,917 1.9% n/a n/a 28,390 1.6% n/a 9 n/a
8 MG HS 2,734 1.7% n/a n/a n/a n/a n/a n/a n/a
9 VW Golf 2,733 1.7% + 8.6% n/a n/a n/a n/a n/a 8
10 Audi A3 2,726 1.7% n/a 8 28,178 1.6% n/a 10 n/a
n/a Hyundai Tucson 2,311 1.5% + 4.1% n/a 32,301 1.8% + 21.7% 5 7
n/a Nissan Juke 2,019 1.3% n/a n/a 29,272 1.7% n/a 8 n/a
n/a Tesla Model Y 996 0.6% – 76.4% n/a 31,083 1.8% + 24.9% 6 3

Source: SMMT

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