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Fleets elevate market up 21%, 6 SUVs in Prime 6, MG locations two fashions in Prime 10 – Finest Promoting Vehicles Weblog


The Nissan Qashqai is the best-selling vehicle in the UK in September.

The UK new car market advances 21% year-on-year in the all important September licence plate change month, marking a 14th consecutive positive month. Sales total 272,610 vs. 225,269 last year and represent the highest August volume since 2020. We are however still very far from the 400,000+ sales achieved between 2013 and 2017. The year-to-date tally stands at 1,451,908, up 20.2% over the same period in 2022. Once again we witness the almost exact swapping of market share between private and fleet sales, with private sales up just 5.8% to 122,944 and 45.1% share vs. 51.6% a year ago and fleet sales up 40.8% to 52.5% share vs. 45.2% in September 2022. Business sales are down -12% to 6,410 and 2.4% share. Year-to-date, the situation is similar with private sales up 1.8% to 650,386 and 44.8% share vs. 52.9% last year and fleet sales surging 42.3% to 766,893 and 52.8% share vs. 44.6%. Business sales gain 14.4% to 34,629 and 2.4% share also.

As for sales by fuel and propulsion, diesel is down -4.2% to 9,896 and 3.6% share vs. 4.6% in September 2022, petrol is up 15% to 105,463 and 38.7% share vs. 40.7% a year ago, HEVs are up 30.7% to 38,014 and 13.9% share vs. 12.9%, MHEVs gain 26.5% to 55,379 and 20.3% share vs. 19.4% a year ago, PHEV soar 50.9% to 18,535 and 6.8% vs. 5.5% last year and BEVs score a 41st consecutive year-on-year gain at +18.9% to 45,323 but given this growth is below the market their share drops from 16.9% in September 2022 to 16.6% now. Year-to-date, diesel is down -15.4% to 56,686 and 3.9% share  vs. 5.5% last year, petrol is up 13.3% to 595,946 and 41% vs. 43.5% a year ago, HEVs surge 28.2% to 182,556 and 12.6% share vs. 11.8%, MHEVs are up 24.9% to 279,183 and 19.2% share vs. 18.5%, PHEVs soar 33.8% to 98,993 and 6.8% share vs. 6.1% and BEVs lift 35.8% to 238,544 and 16.4% share vs. 14.5% over the same period in 2022.

Source: SMMT

In the brands ranking, Volkswagen (+17.5%) keeps the lead despite trailing the market slightly, it is followed like in August and year-to-date by Ford (-0.4%) and a surging Audi (+47.2%). Kia (+13%), Toyota (+6.8%) and Nissan (+7.4%) follow with lukewarm results. Mercedes (+44.2%), Vauxhall (up an unusual 38.9%) and MG (+44%) all show spectacular gains below. MG even lodges its largest ever monthly volume (12,616), eclipsing the 12,232 it hit last March, and scores its 2nd highest ranking and share (#9 and 4.6%) below the #7 and 5.6% of last January. Peugeot (+55.5%), Skoda (+37%), Renault (+81.3%) and Volvo (+76.8%) all impress further down. Tesla is down a damning -35.6% to #16.

Model-wise, the Nissan Qashqai (-8%) shoots back up to the pole position, its first since last November. This way, it climbs from #4 to #2 in the YTD charts. Keep in mind the Qashqai topped the Full Year ranking in 2022 for the first time. Still by for the #1 YTD, the Ford Puma (+39.5%) is relegated to 2nd place in September but sports a fantastic gain. It is followed by the Kia Sportage (+12.4%) and the Ford Kuga (+2.6%). The MG ZS at #5 and Hyundai Tucson (+20.4%) at #6 make the Top 6 entirely composed of SUVs for the first time in UK history. It’s the ZS’s third incursion in the monthly UK top ten and a new ranking record eclipsing the #6 it reached in November 2021. MG even places two nameplates inside the Top 10 for the first time in history with the HS appearing at #10. Surprisingly, the Tesla Model Y is outside the Top 10 (by just one sale) and falls one spot in the YTD charts to #4.

Previous month: UK August 2023: Ford Puma and Tesla Model Y top market up 24.4%

One year ago: UK September 2022: Nissan Qashqai and Tesla Model Y top market up a shy 4.6%

Full September 2023 Top 45 All brands and Top 10 models below.

UK September 2023 – brands:

Pos Brand Sep-23 % /22 Aug 2023 % /22 Pos FY22
1 Volkswagen 22,313 8.2% 17.5% 1 123,333 8.5% 33.8% 1 1
2 Ford   20,650 7.6% -0.4% 2 111,775 7.7% 17.9% 2 2
3 Audi   18,783 6.9% 47.2% 3 104,068 7.2% 30.0% 3 3
4 Kia 16,906 6.2% 13.0% 6 89,953 6.2% 8.2% 4 6
5 Toyota 16,333 6.0% 6.8% 7 85,023 5.9% 7.7% 5 5
6 Nissan   15,794 5.8% 7.4% 14 69,556 4.8% 31.7% 8 10
7 Mercedes   14,486 5.3% 44.2% 11 66,901 4.6% 2.4% 10 8
8 Vauxhall   13,434 4.9% 38.9% 4 75,953 5.2% 15.0% 7 7
9 MG 12,616 4.6% 44.0% 12 61,660 4.2% 60.9% 11 13
10 BMW   12,522 4.6% -6.9% 5 78,215 5.4% -1.8% 6 4
11 Hyundai 12,388 4.5% 1.9% 8 69,300 4.8% 8.1% 9 9
12 Peugeot   9,331 3.4% 55.5% 13 46,371 3.2% 8.3% 13 12
13 Skoda 8,678 3.2% 37.0% 10 53,243 3.7% 48.5% 12 14
14 Renault 8,080 3.0% 81.3% 15 30,120 2.1% 35.8% 18 18
15 Volvo 6,617 2.4% 76.8% 18 37,167 2.6% 42.5% 16 17
16 Tesla 6,427 2.4% -35.6% 9 39,729 2.7% 23.3% 14 11
17 Land Rover 6,117 2.2% 28.1% 22 39,575 2.7% 16.9% 15 16
18 Mini 5,528 2.0% 5.1% 20 33,035 2.3% 2.5% 17 15
19 Mazda 5,507 2.0% 18.8% 23 24,859 1.7% 33.3% 19 21
20 Citroen 4,808 1.8% 12.6% 17 23,722 1.6% 4.0% 21 19
21 Suzuki 4,588 1.7% 121.5% 16 20,794 1.4% 47.7% 23 26
22 Seat 4,066 1.5% 177.4% 19 24,340 1.7% 43.8% 20 23
23 Cupra 4,062 1.5% 49.2% 21 18,675 1.3% 78.3% 25 27
24 Dacia 3,399 1.2% -16.4% 24 21,456 1.5% 0.8% 22 20
25 Lexus 3,351 1.2% 117.5% 29 11,974 0.8% 67.0% 28 29
26 Honda 3,200 1.2% -14.7% 27 20,370 1.4% 4.8% 24 22
27 Fiat 3,116 1.1% 56.9% 26 14,232 1.0% -7.6% 27 24
28 Porsche 2,457 0.9% 49.0% 25 17,752 1.2% 48.6% 26 25
29 Jaguar 2,008 0.7% 25.9% 30 10,179 0.7% 0.3% 29 28
30 Polestar 1,136 0.4% 44.5% 28 10,118 0.7% 157.8% 30 30
31 Subaru 552 0.2% 137.9% 33 1,821 0.1% 105.1% 33 37
32 Jeep 516 0.2% 84.3% 32 2,396 0.2% 17.7% 31 32
33 Abarth 288 0.1% 190.9% 42 687 0.0% -37.5% 40 35
34 SsangYong 274 0.1% 6.6% 40 1,264 0.1% 4.7% 34 36
35 DS 250 0.1% -54.6% 36 1,986 0.1% -23.5% 32 31
36 BYD 232 0.1% new 41 445 0.0% new 42  –
37 Ora 209 0.1% new 31 668 0.0% new 41 42
38 Alfa Romeo 189 0.1% -33.7% 34 1,129 0.1% -13.4% 35 34
39 Ineos 155 0.1% new 37 738 0.1% new 38  –
40 Bentley 147 0.1% -19.7% 38 1,062 0.1% -14.6% 36 33
41 Genesis 119 0.0% -20.1% 35 1,039 0.1% 83.6% 37 39
42 Smart 106 0.0% -7.0% 39 354 0.0% -66.4% 43 38
43 Maserati 84 0.0% -7.7% 43 722 0.0% 25.3% 39 40
44 Alpine 40 0.0% 53.8% 44 250 0.0% 11.1% 44 41
45 Maxus 4 0.0% new  – 12 0.0% new 45  –
 – Other British 517 0.2% 113.6%  – 2,519 0.2% 54.0%  –  –
 – Other Imports 227 0.1% 63.3%  – 1,368 0.1% 14.9%  –  –

UK September 2023 – models:

Pos Model Sep-23 % /22 Aug 2023 % /22 Pos FY22
1 Nissan Qashqai 8,565 3.1% -8.0% n/a 32,582 2.2% 11.1% 2 1
2 Ford Puma 8,087 3.0% 39.5% 1 37,312 2.6% 34.8% 1 4
3 Kia Sportage 5,739 2.1% 12.4% n/a 28,153 1.9% 15.9% 5 6
4 Ford Kuga 4,638 1.7% 2.6% 4 n/a n/a n/a n/a 9
5 MG ZS 4,613 1.7% n/a n/a n/a n/a n/a n/a n/a
6 Hyundai Tucson 4,546 1.7% 20.4% 7 27,429 1.9% 20.9% 6 7
7 Vauxhall Corsa 4,485 1.6% 31.9% 3 30,177 2.1% 2.8% 3 2
8 VW Polo 4,427 1.6% -31.6% n/a n/a n/a n/a n/a n/a
9 Nissan Juke 4,411 1.6% n/a n/a 25,547 1.8% n/a 7 n/a
10 MG HS 4,030 1.5% n/a n/a n/a n/a n/a n/a n/a
n/a Tesla Model Y 4,029 1.5% -51.5% 2 28,177 1.9% 36.4% 4 3
n/a Mini 3,722 1.4% 15.1% n/a 22,470 1.5% -3.0% 9 5
n/a Ford Fiesta  3,428 1.3% -25.0% 9 22,446 1.5% n/a 10 10
n/a Vauxhall Mokka 3,181 1.2% n/a 5 22,942 1.6% n/a 8 n/a

Source: SMMT

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