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Ford (+104.4%) and Ranger (+153.4%) stand out in steady market (+0.2%) – Finest Promoting Vehicles Weblog


The Ford Ranger is the best-selling vehicle in New Zealand for the 4th time in a row.

The New Zealand market is stable in May (+0.2%) at 13,354 sales but remains down year-to-date at -12.3% to 61,457. Passenger Cars drop -17.2% to 2,104 and 15.8% share vs. 19.1% a year ago and are down -21.6% YTD to 9,616 and 15.6% share vs. 17.4% over the same period in 2022. SUVs edge down -6.9% for the month to 7,445 sales and 55.8% share vs. 60.1% in May 2022 and are down -1% YTD to 34,047 and 55.4% share vs. 49.1% a year ago. Finally light commercials soar 47.3% to 3,173 in May but are down -27.7% YTD to 14,741.

In the brands ranking, Toyota (-10%) and Mitsubishi (-21.2%) both lose share year-on-year but still manage to lodge higher than YTD levels at 20.7% vs. 19.3% for Toyota and 10.9% vs. 8.5% for Mitsubishi. Ford surges 104.4% to 10.4% of the market, with Hyundai (+26.6%) also in outstanding shape at #4. Volkswagen (+80.4%), Honda (+30.3%), MG (+13.4%) and Mazda (+9.1%) also impress in the remainder of the Top 10 whereas Kia (-62.3%) and Suzuki (-5.4%) disappoint. Further down, LDV (+220.5%), Lexus (+74.7%), Haval (+68.6%) and Isuzu (+58.1%) stand out.

Model-wise, the Ford Ranger (+153.4%) is the best-seller for the 4th month in a row with 7.4% of the market vs. 8% year-to-date. It distances the Toyota RAV4 (-6.8% and 26% going to rentals) and its archenemy the Toyota Hilux (-20.8%) in difficulty. The Mitsubishi Outlander (-45.1%) rallies back up six spots on April  to #4 ahead of the Suzuki Swift (+23.2%) and MG ZS (+43.2%) both in great shape. Notice also the BYD Atto 3 at #11, the VW Tiguan at #13, Haval Jolion at #18, the new Honda ZR-V at #20 and the Haval H6 at #22.

Previous month: New Zealand April 2023: Toyota (+29.7%), Ford (+220.4%) strong in weak market (+4.5%)

One year ago: New Zealand May 2022: Kia (+68.2%), MG (+56.9%) stand out in market off -8.1%

Full May 2023 Top 70 All brands and Top 25 models below.

New Zealand May 2023 – brands:

Pos Brand May-23 % /22 Apr 2023 % /22 Pos FY22
1 Toyota 2,764 20.7% -10.0% 1 11,891 19.3% 10.9% 1 1
2 Mitsubishi 1,457 10.9% -21.2% 3 5,238 8.5% -55.5% 3 2
3 Ford  1,392 10.4% 104.4% 2 6,927 11.3% 14.0% 2 3
4 Hyundai 910 6.8% 26.6% 6 3,903 6.4% 3.7% 5 6
5 Suzuki 707 5.3% -5.4% 5 3,388 5.5% 8.1% 6 5
6 Kia 645 4.8% -62.3% 4 4,510 7.3% -3.9% 4 4
7 Volkswagen 561 4.2% 80.4% 8 1,643 2.7% 4.5% 10 12
8 MG 516 3.9% 13.4% 7 2,147 3.5% -6.0% 7 9
9 Mazda 491 3.7% 9.1% 10 1,981 3.2% -37.4% 8 8
10 Honda 391 2.9% 30.3% 24 1,642 2.7% -20.8% 11 11
11 Nissan 334 2.5% 48.4% 9 1,958 3.2% -12.2% 9 10
12 Haval 268 2.0% 68.6% 11 1,015 1.7% -7.0% 16 17
13 Isuzu 234 1.8% 58.1% 13 1,142 1.9% -35.7% 14 13
14 BYD 222 1.7% new 14 1,400 2.3% new 13 19
15 Subaru 208 1.6% -7.1% 17 1,046 1.7% -2.4% 15 15
16 Mercedes 186 1.4% -1.6% 16 980 1.6% -28.4% 17 14
17 Tesla 173 1.3% n/a 12 1,605 2.6% 23.4% 12 7
18 Lexus 152 1.1% 74.7% 19 530 0.9% 2.5% 23 25
19 LDV 141 1.1% 220.5% 23 650 1.1% -53.7% 20 16
20 Skoda 137 1.0% -25.1% 15 729 1.2% -12.5% 19 18
21 BMW 134 1.0% -11.8% 18 738 1.2% -4.7% 18 20
22 Peugeot 120 0.9% -40.0% 25 485 0.8% -27.8% 25 21
23 Audi 103 0.8% -54.2% 20 560 0.9% -30.9% 22 22
24 Fuso 101 0.8% -7.3% 22 526 0.9% 8.2% 24 24
25 Land Rover 88 0.7% -27.3% 21 609 1.0% -2.4% 21 23
26 Hino 73 0.5% -28.4% 28 331 0.5% -16.8% 26 26
27 Jeep 61 0.5% 134.6% 35 155 0.3% -60.2% 38 35
28 Cupra 56 0.4% 1300.0% 43 182 0.3% 62.5% 34 40
29 Mini 55 0.4% -22.5% 26 265 0.4% -26.2% 28 29
30 Scania 53 0.4% 43.2% 33 239 0.4% 49.4% 29 36
31 Mahindra 52 0.4% 2500.0% 40 123 0.2% -19.1% 42 48
32 Volvo 42 0.3% -39.1% 27 293 0.5% -24.9% 27 31
33 GWM 42 0.3% 250.0% 31 183 0.3% -57.2% 33 32
34 Fiat 38 0.3% 15.2% 34 156 0.3% -48.5% 37 28
35 Opel 35 0.3% n/a 37 133 0.2% n/a 39 52
36 SsangYong 34 0.3% -34.6% 32 227 0.4% -59.3% 31 27
37 UD Trucks 32 0.2% 28.0% 41 126 0.2% 17.8% 41 41
38 Iveco 30 0.2% -14.3% 36 170 0.3% 3.0% 36 37
39 Ram 28 0.2% 27.3% 39 132 0.2% -27.5% 40 39
40 Renault 26 0.2% 8.3% 42 176 0.3% -31.3% 35 34
41 Porsche 25 0.2% -71.3% 29 209 0.3% -40.8% 32 33
42 Polestar 22 0.2% -71.4% 30 230 0.4% -26.8% 30 30
43 Volvo Trucks 22 0.2% 22.2% 47 122 0.2% 114.0% 43 46
44 Chevrolet 22 0.2% -24.1% 46 100 0.2% 17.6% 45 42
45 MAN 22 0.2% 15.8% 49 77 0.1% 0.0% 48 47
46 Foton 20 0.1% -39.4% 45 74 0.1% -39.8% 49 44
47 DAF 16 0.1% 23.1% 38 107 0.2% 55.1% 44 49
48 Citroen 13 0.1% -74.0% 44 78 0.1% -54.9% 47 43
49 Kenworth 13 0.1% -18.8% 50 62 0.1% -45.6% 50 45
50 Jaguar 11 0.1% -62.1% 48 86 0.1% -59.0% 46 38
51 Mack 11 0.1% 1000.0% 62 24 0.0% 166.7% 54 61
52 Aston Martin 7 0.1% 40.0% 56 26 0.0% 62.5% 52 56
53 Alexander Dennis 7 0.1% n/a  – 12 0.0% 500.0% 60 75
54 Maserati 6 0.0% 50.0% 51 25 0.0% -30.6% 53 54
55 Sinotruk 6 0.0% 200.0% 64 11 0.0% -52.2% 62 57
56 Can-Am 4 0.0% 0.0% 60 16 0.0% -57.9% 58 53
57 Alfa Romeo 3 0.0% -50.0%  – 18 0.0% -50.0% 56 51
58 Seat 2 0.0% 0.0% 58 36 0.1% 56.5% 51 50
59 Ferrari 2 0.0% 0.0% 54 17 0.0% 41.7% 57 62
60 Yamaha 2 0.0% n/a 55 13 0.0% -43.5% 59 58
61 International 2 0.0% 0.0% 66 6 0.0% -40.0% 66 64
62 Ineos 2 0.0% new  – 2 0.0% new 73  –
63 Polaris 2 0.0% n/a   2 0.0% n/a 74  –
64 Bentley 1 0.0% -85.7% 53 22 0.0% -15.4% 55 59
65 Western Star 1 0.0% 0.0% 59 9 0.0% 350.0% 63 69
66 Rolls-Royce 1 0.0% -66.7%  – 6 0.0% -40.0% 67 66
67 Dodge 1 0.0% n/a 65 5 0.0% n/a 68 74
68 Liebherr 1 0.0% n/a 61 5 0.0% -37.5% 69 67
69 BCI 1 0.0% n/a  – 3 0.0% 50.0% 70 76
70 Sany 1 0.0% n/a  – 1 0.0% n/a 79 89

New Zealand May 2023 – models:

Pos Model May-23 % /22 Apr 2023 % /22 Pos FY22
1 Ford Ranger  983 7.4% 153.4% 1 4,894 8.0% 4.8% 1 1
2 Toyota RAV4 860 6.4% -6.8% 3 2,531 4.1% 1.4% 3 5
3 Toyota Hilux 746 5.6% -20.8% 2 3,878 6.3% -3.4% 2 2
4 Mitsubishi Outlander 452 3.4% -45.1% 10 1,289 2.1% -67.9% 9 3
5 Suzuki Swift 403 3.0% 23.2% 5 2,001 3.3% 32.8% 4 7
6 MG ZS 391 2.9% 43.2% 7 1,643 2.7% 16.5% 5 9
7 Mitsubishi Eclipse Cross 363 2.7% -6.0% 4 1,580 2.6% -0.1% 6 8
8 Mitsubishi Triton 360 2.7% 215.8% 6 1,460 2.4% -66.5% 7 4
9 Hyundai Tucson 233 1.7% n/a n/a 1,160 1.9% n/a 11 n/a
10 Hyundai Kona 229 1.7% 24.5% 15 990 1.6% -17.2% 12 14
11 BYD Atto 3 223 1.7% new 9 1,396 2.3% new 8 n/a
12 Honda Jazz 190 1.4% -14.0% n/a 865 1.4% -31.6% 13 15
13 VW Tiguan 176 1.3% n/a n/a n/a n/a n/a n/a n/a
14 Mazda CX-5 166 1.2% -16.6% 22 819 1.3% -27.2% 14 16
15 Toyota Hiace 157 1.2% -22.7% 8 791 1.3% -3.9% 17 n/a
16 Mitsubishi ASX 157 1.2% -60.9% n/a n/a n/a n/a n/a 10
17 Toyota Corolla 154 1.2% -50.0% 13 766 1.2% -5.0% 19 12
18 Haval Jolion 145 1.1% n/a n/a n/a n/a n/a n/a n/a
19 Toyota Highlander 134 1.0% n/a 11 n/a n/a n/a n/a n/a
20 Honda ZR-V 130 1.0% new n/a n/a n/a new n/a  –
21 Isuzu D-Max 129 1.0% 138.9% n/a 563 0.9% -53.2% n/a 20
22 Haval H6 123 0.9% n/a 17 n/a n/a n/a n/a n/a
23 VW Amarok 121 0.9% n/a n/a n/a n/a n/a n/a n/a
24 Suzuki Vitara 121 0.9% n/a n/a n/a n/a n/a n/a n/a
25 Ford Escape 120 0.9% n/a n/a n/a n/a n/a n/a n/a
26 Hyundai Ioniq 5 120 0.9% n/a n/a n/a n/a n/a n/a n/a
n/a Nissan Navara 115 0.9% -5.0% 20 624 1.0% -46.6% n/a 18
n/a Kia Niro 91 0.7% n/a 14 785 1.3% n/a 18 n/a
n/a Ford Transit 88 0.7% 193.3% n/a 401 0.7% 85.6% n/a n/a
n/a Kia Stonic 79 0.6% -86.0% 25 796 1.3% -36.2% 16 17
n/a Tesla Model Y 77 0.6% new 16 1,192 1.9% new 10 6
n/a Toyota Land Cruiser Ute 77 0.6% n/a n/a 206 0.3% n/a n/a n/a
n/a Nissan X-Trail 70 0.5% 32.1% n/a 809 1.3% 19.7% 15 n/a

Source: MIA, Autotalk

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