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Ford (+108.5%) as soon as once more defies struggling market (-20.7%) – Finest Promoting Automobiles Weblog


Ford Everest sales are up 117.2% year-on-year in Vietnam.

Based on data by local automotive association VAMA, the Vietnamese new vehicle market recedes -18.7% year-on-year to 30,038 registrations, bringing the Q1 2023 volume to 70,392, off -22.2% on the same period a year ago. When adding non VAMA members (Hyundai and some of VinFast sales), the figures climb to 35,811 for the month (-24.6%) and 85,902 year-to-date (-25.9%). However VinFast recently stopped sharing sales data, so likes for likes the market is down -20.7% in March (34,896) and -22.9% YTD (84,213).

Hyundai (-18.3%) retains the lead in the manufacturers but its advantage over Toyota (-29.1%) slims down to just 117 units while Thaco-Kia (-35.5%) sinks in third place. Once again Ford (+108.5%) is completely oblivious to the market fall thanks to a few new models as we’ll see further down. Mitsubishi (-0.5%) is stable, Mazda (-19.4%) beats the market but Suzuki (-32.9%), Honda (-58.7%) and Isuzu (-37.5%) freefall.

Model-wise, the Mitsubishi Xpander (+41.1%) surges ahead to easily top the charts outright with 6.4% share. It snaps the YTD leadership in the process. The Ford Ranger (+59.5%) takes advantage of the new generation at #2 as does the Ford Everest (+117.2%) at #5. Meanwhile the Toyota Corolla Cross (-38.3%) and last month’s leader the Hyundai Accent (-33.3%) struggle mightily. Notice also the Hyundai Creta (+1816.7%) at #7 and the Kia Sonet (+83%) hitting its highest ranking since June 2022 at #9.

Previous month: Vietnam February 2023: Hyundai and Accent keep lead, market up 5.7%

One year ago: Vietnam March 2022: VinFast Fadil leads, Toyota Corolla Cross up to #1 YTD

Full March 2023 Top 17 manufacturers and Top 65 models below.

Note: The manufacturers ranking includes medium and heavy commercial vehicles, the models ranking does not. Some manufacturers such as BMW, Lexus, Mini and Peugeot don’t communicate models detail.

Vietnam March 2023 – manufacturers:

Pos Brand Mar-23 % /22 Feb 2023 % /22 Pos FY22
1 Hyundai 5,773 16.1% -18.3% 1 14,736 17.2% -21.1% 1 3
2 Toyota 5,656 15.8% -29.1% 2 13,566 15.8% -27.2% 2 1
3 Thaco-Kia 5,630 15.7% -35.5% 3 12,591 14.7% -44.8% 3 2
4 Ford 3,676 10.3% 108.5% 4 8,668 10.1% 161.1% 4 7
5 Mitsubishi 3,656 10.2% -0.5% 6 7,080 8.2% -20.8% 5 4
6 Mazda 2,680 7.5% -19.4% 5 6,845 8.0% -24.6% 6 5
7 Suzuki 1,618 4.5% -32.9% 8 3,573 4.2% -28.8% 8 9
8 Honda 1,489 4.2% -58.7% 7 4,368 5.1% -52.5% 7 6
9 Isuzu 854 2.4% -37.5% 9 1,680 2.0% -38.1% 9 10
10 Hino 292 0.8% -41.9% 11 622 0.7% -51.1% 11 12
11 Peugeot 250 0.7% -77.7% 10 707 0.8% -77.8% 10 11
12 Lexus 192 0.5% 60.0% 13 309 0.4% -21.6% 13 14
13 BMW+Mini 135 0.4% 12.5% 12 456 0.5% 7.5% 12 15
14 Hyundai Trucks 64 0.2% -69.5% 14 220 0.3% -61.7% 14 13
15 VEAM 29 0.1% -60.8% 15 57 0.1% -62.7% 15 16
16 Samco 28 0.1% 40.0% 17 35 0.0% -39.7% 16 17
17 Daewoo Bus 17 0.0% n/a 16 23 0.0% 228.6% 17 18
n/a VinFast n/a n/a n/a n/a n/a n/a n/a n/a 8

Vietnam March 2023 – models:

Pos Model Mar-23 % /22 Feb 2023 % /22 Pos FY22
1 Mitsubishi Xpander 2,288 6.4% 41.1% 2 4,444 5.2% 14.9% 1 3
2 Ford Ranger 1,480 4.1% 59.5% 3 3,656 4.3% 90.9% 3 5
3 Toyota Corolla Cross 1,465 4.1% -38.3% 4 3,417 4.0% -37.3% 4 4
4 Hyundai Accent 1,355 3.8% -33.3% 1 3,943 4.6% -27.4% 2 2
5 Ford Everest 1,088 3.0% 117.2% 11 2,509 2.9% 253.9% 6 21
6 Toyota Vios 1,050 2.9% -52.9% 10 2,195 2.6% -54.8% 11 1
7 Hyundai Creta 1,035 2.9% 1816.7% 5 2,647 3.1% 4801.9% 5 10
8 Mazda CX-5 1,021 2.9% -25.2% 6 2,454 2.9% -32.5% 7 8
9 Kia Sonet 1,012 2.8% 83.0% 13 2,006 2.3% 21.5% 12 16
10 Toyota Veloz 914 2.6% new 8 2,393 2.8% new 9 7
11 Honda City 814 2.3% -53.3% 9 2,451 2.9% -42.5% 8 6
12 Suzuki Super Carry 804 2.2% -18.6% 24 1,323 1.5% -16.3% 18 34
13 Ford Territory 776 2.2% new 14 1,855 2.2% new 13 41
14 Kia Seltos 751 2.1% -41.3% 21 1,481 1.7% -62.8% 15 9
15 Mitsubishi Attrage 670 1.9% -17.1% 16 1,352 1.6% -33.9% 16 20
16 Hyundai Grand i10 664 1.9% -40.3% 7 2,245 2.6% -25.4% 10 12
17 Toyota Raize 646 1.8% -6.1% 12 1,679 2.0% 0.5% 14 22
18 Hyundai Stargazer 641 1.8% new 30 1,076 1.3% new 22 50
19 Kia Carnival 540 1.5% -54.2% 17 1,206 1.4% -58.1% 20 17
20 Hyundai Santa Fe 514 1.4% -57.2% 15 1,348 1.6% -56.3% 17 13
21 VinFast VF e34 469 1.3% 13.8% 41 773 0.9% 53.1% 31 n/a
22 Mazda2 441 1.2% 241.9% 22 1,038 1.2% 34.1% 23 30
23 Mazda3 420 1.2% -46.5% 18 1,206 1.4% -39.4% 21 14
24 Suzuki Carry 408 1.1% -43.2% 20 1,245 1.4% 8.0% 19 27
25 VinFast VF 8 395 1.1% new 29 865 1.0% new 27 n/a
26 Toyota Fortuner 382 1.1% -40.6% 19 955 1.1% -53.0% 24 19
27 Toyota Avanza 374 1.0% 104.4% 25 858 1.0% 363.8% 28 35
28 Mitsubishi Triton 355 1.0% -9.2% 45 584 0.7% -58.2% 38 24
29 Kia K3 350 1.0% -73.6% 26 879 1.0% -75.4% 26 11
30 Honda HR-V 337 0.9% -17.8% 51 611 0.7% -22.6% 37 40
31 Suzuki XL7 316 0.9% 1.3% 27 767 0.9% -51.5% 33 23
32 Toyota Camry 315 0.9% -31.5% 33 794 0.9% -38.6% 30 26
33 Hyundai Tucson 307 0.9% -47.8% 35 731 0.9% -65.7% 34 18
34 Kia Sportage 304 0.8% #DIV/0! 28 802 0.9% #DIV/0! 29 37
35 Ford Transit 291 0.8% 90.2% 43 550 0.6% 97.1% 40 39
36 Kia Carens 286 0.8% new 31 767 0.9% new 32 51
37 Mazda CX-8 258 0.7% -53.5% 34 614 0.7% -49.3% 36 32
38 Toyota Innova 249 0.7% 17.5% 36 561 0.7% -0.9% 39 36
39 Hyundai Elantra 241 0.7% -18.0% 32 704 0.8% -29.5% 35 38
40 Honda CR-V 227 0.6% -77.1% 23 932 1.1% -63.4% 25 15
41 Mitsubishi Outlander 225 0.6% -67.9% 44 473 0.6% -58.5% 44 25
42 Kia Sorento 184 0.5% -65.2% 40 458 0.5% -64.5% 46 28
43 Toyota Corolla 181 0.5% -31.4% 37 483 0.6% -8.7% 42 31
44 Mazda CX-3 180 0.5% -15.9% 39 500 0.6% -11.0% 41 43
45 Kia Morning 170 0.5% -72.7% 38 479 0.6% -67.1% 43 29
46 Mazda CX-30 165 0.5% 52.8% 42 465 0.5% 26.7% 45 45
47 Mitsubishi Pajero Sport 118 0.3% -22.9% 48 227 0.3% -53.5% 53 49
48 Isuzu D-Max 117 0.3% -11.4% 53 235 0.3% -32.3% 52 55
49 Honda Civic 107 0.3% -39.5% 52 362 0.4% -23.5% 47 44
50 Mazda6 105 0.3% 31.3% 46 308 0.4% 18.0% 48 47
51 Kia Soluto 103 0.3% -80.7% 47 285 0.3% -79.0% 49 33
52 Kia K5 100 0.3% -53.5% 50 237 0.3% -60.5% 51 46
53 Mazda BT-50 90 0.3% 0.0% 49 260 0.3% -4.1% 50 54
54 VinFast VF 9 51 0.1% new  – 51 0.1% new 59   –
55 Suzuki Ertiga 50 0.1% -83.1% 54 134 0.2% -69.1% 54 52
56 Ford Explorer 41 0.1% -77.1% 56 98 0.1% -68.0% 56 53
57 Suzuki Swift 37 0.1% -63.0% 55 97 0.1% -64.3% 57 56
58 Toyota Land Cruiser 28 0.1% 100.0% 57 103 0.1% 35.5% 55 63
59 Toyota Yaris 24 0.1% -72.7% 58 68 0.1% -70.6% 58 57
60 Isuzu MU-X 13 0.0% -77.2% 59 34 0.0% -64.2% 60 60
61 Toyota Alphard 11 0.0% 0.0% 60 31 0.0% 10.7% 61 65
62 Toyota Hilux 10 0.0% 900.0%  – 10 0.0% -9.1% 64 69
63 Toyota Prado 7 0.0% -90.1% 61 19 0.0% -85.2% 62 61
64 Honda Accord 4 0.0% -80.0% 63 12 0.0% -80.0% 63 62
65 Suzuki Ciaz 3 0.0% n/a 62 7 0.0% n/a 65 66

Source: VAMA

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