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HomeVehiclesFord (+130.7%) ignores freefalling market (-45.5%) – Finest Promoting Automobiles Weblog

Ford (+130.7%) ignores freefalling market (-45.5%) – Finest Promoting Automobiles Weblog


The Ford Everest is up to 4th place in Vietnam in January.

Local association VAMA has the Vietnamese new vehicle market down an abysmal -43.7% year-on-year to 17,314 sales. When adding non VAMA members (Hyundai and some of VinFast sales) the cume comes up at 21,168 units, off -47.4% year-on-year. VinFast has recently stopped reporting all its models monthly sales, so likes for likes the market falls -45.5%. 

Hyundai (-52.9%) leads the brands ranking despite a hefty loss ahead of FY2022 leader Toyota (-52.5%) and Thaco Kia (-61.2%). Ford (+130.7%) goes completely against the freefalling market and ranks 4th with 11.1% share vs. 5.7% over FY2022. All remaining Top 10 brands fall even faster than the market with Peugeot (-81.3%), Isuzu (-76%) and Mitsubishi (-68%) the hardest hit.

Model-wise, the Hyundai Accent (-57.3%) is the best-seller ahead of a very solid Ford Ranger (+26.6%) and the Toyota Corolla Cross (-49.4%). At a record 4th place, the Ford Everest (+501.6%) is up 6-fold year-on-year to 3.6% share vs. 1.4% over FY2022, fully benefiting from the arrival of the new generation.   The new Hyundai Creta, Toyota Veloz and Ford Territory all make it into the Top 10. Notice also the Suzuki Carry (+107.7%) in great shape at #11.

Previous post: Vietnam 2022: Toyota Vios reclaims lead in record market (+24.1%)

One year ago: January-February: Hyundai Accent and Toyota Corolla Cross shine in market up 27.6%

Full January 2023 Top 17 all brands and Top 63 all models below.

Note: The brands ranking includes medium and heavy commercials, the models ranking does not. Some manufacturers such as BMW, Lexus, Mini and Peugeot don’t share model split.

Vietnam January 2023 – brands:

Pos Brand Jan-23 % /22 Dec FY22
1 Hyundai 3,496 16.5% -52.9% 2 3
2 Toyota 3,023 14.3% -52.5% 1 1
3 Thaco-Kia 2,605 12.3% -61.2% 4 2
4 Ford 2,360 11.1% 130.7% 3 7
5 Mazda 1,679 7.9% -48.8% 6 5
6 Honda 1,494 7.1% -60.4% 7 6
7 Mitsubishi 1,145 5.4% -68.0% 5 4
8 Suzuki 855 4.0% -52.2% 8 9
9 Peugeot 220 1.0% -81.3% 11 11
10 Isuzu 193 0.9% -76.0% 9 10
11 BMW+Mini 192 0.9% -5.4% 12 15
12 Hino 112 0.5% -75.3% 10 12
13 Hyundai Trucks 99 0.5% -56.0% 13 13
14 Lexus 11 0.1% -94.9% 14 14
15 VEAM 6 0.0% -82.9% 17 16
16 Samco 3 0.0% -91.9% 16 17
17 Daewoo Bus 1 0.0% n/a 15 18
18 VinFast n/a n/a n/a n/a 8

Vietnam January 2023 – models:

Pos Model Jan-23 % /22 Dec FY22
1 Hyundai Accent 1,024 4.8% -57.3% 1 2
2 Ford Ranger 958 4.5% 26.6% 5 5
3 Toyota Corolla Cross 867 4.1% -49.4% 4 4
4 Ford Everest 770 3.6% 501.6% 12 21
5 Honda City 759 3.6% -56.5% 10 6
6 Mitsubishi Xpander 713 3.4% -49.8% 7 3
7 Hyundai Grand i10 632 3.0% -30.5% 11 12
8 Hyundai Creta 585 2.8% new 6 10
9 Toyota Veloz 568 2.7% new 9 7
10 Ford Territory 504 2.4% new 14 41
11 Suzuki Carry 461 2.2% 107.7% 36 27
12 Toyota Raize 418 2.0% -25.6% 15 22
13 Mazda CX-5 416 2.0% -65.8% 18 8
14 Kia Sonet 391 1.8% -36.9% 26 16
15 Mazda3 384 1.8% -47.4% 28 14
16 Kia Seltos 363 1.7% -75.0% 30 9
17 Honda CR-V 348 1.6% -67.7% 13 15
18 Hyundai Santa Fe 323 1.5% -70.4% 16 13
19 Toyota Vios 275 1.3% -81.0% 2 1
20 Kia Carnival 247 1.2% -72.6% 44 17
21 Mitsubishi Attrage 239 1.1% -71.4% 25 20
22 Kia Carens 231 1.1% new 24 51
23 Mazda2 230 1.1% -54.5% 27 30
24 Toyota Camry 230 1.1% -45.9% 23 26
25 Hyundai Tucson 225 1.1% -82.1% 17 18
26 Kia K3 225 1.1% -79.8% 19 11
27 Kia Sportage 216 1.0% n/a 39 37
28 Hyundai Elantra 213 1.0% -53.1% 21 38
29 VinFast VF 8 204 1.0% new 3 n/a
30 Honda HR-V 198 0.9% -19.8% 54 40
31 Suzuki Super Carry 191 0.9% -61.4% 20 34
32 Toyota Fortuner 191 0.9% -79.0% 29 19
33 Honda Civic 182 0.9% 21.3% 52 44
34 Hyundai Stargazer 182 0.9% new 22 50
35 Toyota Avanza 165 0.8% 16400.0% 35 35
36 Suzuki XL7 161 0.8% -82.0% 31 23
37 Mazda CX-3 158 0.7% -24.0% 38 43
38 Mazda CX-8 156 0.7% -52.0% 37 32
39 VinFast VF e34 154 0.7% 285.0% 8 n/a
40 Mazda CX-30 150 0.7% 44.2% 41 45
41 Kia Morning 144 0.7% -66.5% 45 29
42 Toyota Corolla 127 0.6% -46.4% 34 31
43 Kia Sorento 120 0.6% -70.0% 46 28
44 Toyota Innova 114 0.5% -47.7% 33 36
45 Ford Transit 113 0.5% 175.6% 42 39
46 Mitsubishi Outlander 102 0.5% -71.8% 32 25
47 Mazda6 100 0.5% 40.8% 49 47
48 Mazda BT-50 85 0.4% -29.2% 55 54
49 Mitsubishi Triton 83 0.4% -88.3% 40 24
50 Kia Soluto 81 0.4% -76.9% 48 33
51 Isuzu D-Max 57 0.3% -58.7% 58 55
52 Kia K5 57 0.3% -68.3% 53 46
53 Toyota Land Cruiser 39 0.2% 30.0% 59 63
54 Suzuki Ertiga 32 0.2% -61.9% 47 52
55 Ford Explorer 15 0.1% n/a 43 53
56 Toyota Yaris 15 0.1% -84.0% 56 57
57 Mitsubishi Pajero Sport 8 0.0% -96.8% 51 49
58 Suzuki Swift 8 0.0% -91.6% 50 56
59 Toyota Alphard 8 0.0% -20.0% 60 65
60 Honda Accord 7 0.0% -78.8% 63 62
61 Isuzu MU-X 7 0.0% -73.1% 57 60
62 Toyota Prado 6 0.0% -82.4% 61 61
63 Suzuki Ciaz 2 0.0% n/a 62 66

Source: VAMA, Hyundai, VinFast

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