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Ford (+16.4%), Chery (+13.5%) stand out in detrimental market – Greatest Promoting Vehicles Weblog


Ford Ranger sales are up 32.2% in August.

New vehicle sales in South Africa skid -3.1% year-on-year in August to 45,679 units, leading to a year-to-date tally up 3.4% to 355,246. Toyota (+9.8%) defies the negative market to remain ultra-dominant in the manufacturers charts with 26.8% share. It distances the VW Group (-10.8%) in difficulty and a solid Suzuki (+4%). Ford (+16.4%) delivers the best performance in the Top 10 while Haval (+1.2%) is the only additional gainer in the remainder of the 10 best-selling manufacturers. In contrast Isuzu (-3.6%) falls slightly faster than the market at #7 but Renault (-25.5%), Kia (-23.8%), Hyundai (-15.7%) and Nissan (-10.1%) all disappoint. Below, notice Chery up 13.5% year-on-year but down one spot on July to #11. Jaguar Land Rover (+152.6%) and Honda (+67.7%) also impress further down.

Model-wise, the Toyota Hilux (-3.2%) is the best-seller once again with an imposing 7.2% share and despite a year-on-year loss. The VW Polo Vivo (+3.9%) ranks 2nd ahead of the Ford Ranger (+32.2%) pushed up by the new generation. The Toyota Corolla Cross (+88.7%) soars to 4th place, with the Isuzu D-Max (-8.8%) rounding out the Top 5. The Toyota Hiace (+56.8%) and Starlet (+77.3%) follow while the Suzuki Swift (-1.5%), VW Polo (-10.3%) and Nissan NP200 (-20%) close out the Top 10.

Previous month: South Africa July 2023: Toyota and Hilux lead, Chery at record level

One year ago: South Africa August 2022: Toyota Hilux back on top in market up 14.2%

Full August 2023 Top 37 All manufacturers and Top 10 models below.

South Africa August 2023 – manufacturers:

Pos Manufacturer Aug-23 % /22 Jul 2023 % /22 Pos FY22
1 Toyota 12,233 26.8% 9.8% 1 94,377 26.6% 14.7% 1 1
2 Volkswagen Group 5,972 13.1% -10.8% 2 43,758 12.3% -5.7% 2 2
3 Suzuki 4,332 9.5% 4.0% 3 32,757 9.2% 4.4% 3 3
4 Ford 2,724 6.0% 16.4% 5 20,186 5.7% 16.2% 5 7
5 Hyundai 2,637 5.8% -15.7% 4 21,548 6.1% -11.8% 4 4
6 Nissan 2,377 5.2% -10.1% 6 20,171 5.7% 3.4% 6 5
7 Isuzu 2,045 4.5% -3.6% 8 15,892 4.5% 20.7% 7 10
8 Haval  1,819 4.0% 1.2% 7 13,947 3.9% -7.1% 9 8
9 Renault 1,750 3.8% -25.5% 9 14,729 4.1% -22.4% 8 6
10 Kia 1,550 3.4% -23.8% 11 13,005 3.7% -15.3% 10 9
11 Chery 1,498 3.3% 13.5% 10 10,875 3.1% 321.2% 11 n/a
12 Mahindra 951 2.1% -28.6% 12 8,347 2.3% -8.9% 13 n/a
13 BMW Group 930 2.0% -12.6% 13 9,270 2.6% 0.7% 12 n/a
14 Mercedes 642 1.4% -35.7% 14 5,579 1.6% -14.6% 14 n/a
15 Daimler Trucks 492 1.1% 4.2% 15 3,366 0.9% 9.5% 15 n/a
16 FAW Trucks 406 0.9% 31.4% 16 2,525 0.7% 37.5% 18 n/a
17 Honda 369 0.8% 67.7% 17 2,232 0.6% -8.7% 20 n/a
18 Scania 349 0.8% 52.4% 20 2,145 0.6% 46.1% 22 n/a
19 Jaguar Land Rover 288 0.6% 152.6% 23 2,301 0.6% 12.4% 19 n/a
20 Mazda 273 0.6% -38.7% 21 2,645 0.7% -28.1% 17 n/a
21 Stellantis 265 0.6% -63.7% 24 2,748 0.8% -51.5% 16 n/a
22 UD Trucks 264 0.6% 3.5% 25 1,594 0.4% -13.4% 24 n/a
23 Volvo Group 236 0.5% -19.5% 18 1,837 0.5% -7.3% 23 n/a
24 Mitsubishi 229 0.5% -22.9% 22 2,211 0.6% -7.9% 21 n/a
25 Man 183 0.4% 22.0% 19 1,538 0.4% 37.6% 25 n/a
26 Porsche 162 0.4% 45.9% 26 950 0.3% -13.5% 26 n/a
27 Volvo Cars 139 0.3% 52.7% 28 890 0.3% 1.8% 27 n/a
28 Proton 106 0.2% new 29 205 0.1% new 35  –
29 JAC 95 0.2% -37.5% 31 718 0.2% -3.4% 28 n/a
30 Iveco 80 0.2% 37.9% 27 620 0.2% 27.8% 29 n/a
31 Powerstar 67 0.1% -33.7% 30 560 0.2% -0.5% 30 n/a
32 Tata 67 0.1% -11.8% 32 527 0.1% -22.8% 31 n/a
33 Subaru 43 0.1% -46.9% 33 480 0.1% -8.7% 32 n/a
34 VECV South Africa 37 0.1% -7.5% 35 213 0.1% -24.7% 34 n/a
35 Babcock 36 0.1% 20.0% 34 236 0.1% -3.3% 33 n/a
36 Sinotruk 28 0.1% new 36 45 0.0% new 36  –
37 Ferrari (Scuderia) 5 0.0% -16.7% 37 36 0.0% -36.8% 37 n/a

South Africa August 2023 – models:

Pos Model Aug-23 % /22 Jul 2023 % /22 Pos FY22
1 Toyota Hilux 3,309 7.2% -3.2% 1 25,092 7.1% 22.9% 1 1
2 VW Polo Vivo 2,452 5.4% 3.9% 2 14,565 4.1% 6.7% 3 2
3 Ford Ranger 2,367 5.2% 32.2% 3 16,182 4.6% 54.7% 2 3
4 Toyota Corolla Cross 2,130 4.7% 88.7% 5 14,535 4.1% 78.0% 4 7
5 Isuzu D-Max 1,632 3.6% -8.8% 7 13,174 3.7% 25.1% 5 4
6 Toyota Hiace 1,581 3.5% 56.8% 6 11,537 3.2% 71.3% 6 11
7 Toyota Starlet 1,372 3.0% 77.3% 8 10,914 3.1% 29.3% 8 9
8 Suzuki Swift 1,349 3.0% -1.5% 4 11,351 3.2% -3.0% 7 6
9 VW Polo 1,153 2.5% -10.3% 10 7,727 2.2% -25.9% 10 8
10 Nissan NP200 1,118 2.4% -20.0% 9 8,916 2.5% 2.7% 9 10
n/a Chery Tiggo 4 Pro 809 1.8% 3.9% 15 6,456 1.8% 339.8% n/a n/a
n/a Hyundai Venue 782 1.7% 9.8% 22 3,635 1.0% -31.0% n/a n/a
n/a Haval Jolion 761 1.7% 3.1% 12 6,379 1.8% 2.1% n/a 14
n/a Renault Kiger 718 1.6% -28.1% 18 5,361 1.5% -15.3% n/a 15
n/a Kia Sonet 702 1.5% 89.2% 32 3,964 1.1% n/a n/a n/a
n/a Mahindra Scorpio Pik Up 701 1.5% -21.8% 16 5,841 1.6% 4.3% n/a n/a

Source: NAAMSA

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