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HomeVehiclesFord (+27.3%), Suzuki (+7.7%) ignore imploding market – Finest Promoting Vehicles Weblog

Ford (+27.3%), Suzuki (+7.7%) ignore imploding market – Finest Promoting Vehicles Weblog


The Ford Ranger is up 10-fold in July thanks to the new generation.

It’s another mediocre month for Chilean new light vehicle sales, sinking -39.8% year-on-year to just 23,051 units. The year-to-date tally is now down -30.1% to 182,262. This situation is due to restrictions on access to financing for families and companies, together with the lower liquidity of Chilean households and the weakness of the country’s economic activity. Passenger Cars drop -44.8% to 5,025 for the month and -42% to 38,318 year-to-date, SUVs are down -35.5% to 11,039 in July and -31.4% to 79,713 YTD, pickups are off -44% to 4,721 this month but just -13.2% to 43,236 so far this year. Finally vans sink -38% to 2,266 and -27% YTD to 20,995.

In the brands ranking, Toyota (-41.6%) remains by far the most popular with 9.1% share, distancing Hyundai (-21%) at 7.8% and managing a somewhat satisfying performance. Chevrolet (-53.7%) implodes in third position but Suzuki (+7.7%) impresses with a year-on-year gain at #4. Ford (+27.3%) is the only additional gainer in the Top 10 just as Nissan (-13.8%), Peugeot (-27.2%) and Kia (-29.8%) resist somewhat and MG (-61%) and Volkswagen (-55.2%) implode. Haval (+76%), Subaru (+25.6%) and Jetour (+120.4%) progress below.

Over in the models lane, the Toyota Hilux (-6.7%) resists to repeat at #1 with 3.7% share. It is however still #2 year-to-date below the Mitsubishi L200, despite the latter falling out of the July Top 30 with sales down -92.3% year-on-year. The Chevrolet Groove (+107.9%) more than doubles its sales YoY to stay at #2 ahead of the Peugeot Partner (+35.8%) also in great shape on the third step of the podium. The Ford Ranger (+907%) is the hero of the month thanks to the new generation and climbs 11 spots on June to #4. The Suzuki Swift (+312.2%), Baleno (+231.1%) and Hyundai Tucson (+12.7%) also defy the market with positive results in the remainder of the Top 10.

Previous month: Chile June 2023: Ford, Mazda, Great Wall among best performers in market off -37.4%

One year ago: Chile July 2022: Mitsubishi L200 takes control in market edging up 0.2%

Full July 2023 Top 61 All brands and Top 30 models below.

Chile July 2023 – brands:

Pos Brand Jul-23 % /22 Jun 2023 % /22 Pos FY22
1 Toyota   2,105 9.1% -41.6% 1 15,520 8.5% -20.9% 1 2
2 Hyundai   1,791 7.8% -21.0% 2 11,313 6.2% -18.8% 3 4
3 Chevrolet   1,639 7.1% -53.6% 3 12,345 6.8% -46.9% 2 1
4 Suzuki 1,438 6.2% 7.7% 4 9,805 5.4% -32.7% 6 5
5 Peugeot  1,345 5.8% -27.2% 6 10,208 5.6% -15.0% 4 7
6 Kia    1,272 5.5% -29.8% 5 10,160 5.6% -7.1% 5 8
7 Nissan 1,263 5.5% -13.8% 7 8,885 4.9% -5.4% 7 11
8 Ford  1,101 4.8% 27.3% 8 6,730 3.7% -9.3% 9 14
9 Volkswagen 821 3.6% -55.2% 17 5,000 2.7% -54.9% 16 10
10 MG 788 3.4% -61.0% 10 6,700 3.7% -48.0% 10 6
11 Mazda 710 3.1% -48.4% 9 5,372 2.9% 38.4% 15 19
12 ChangAn 608 2.6% -68.9% 11 5,449 3.0% -53.1% 14 9
13 Maxus 596 2.6% -58.6% 14 6,046 3.3% -32.2% 12 12
14 Great Wall 596 2.6% -31.0% 15 4,486 2.5% -21.0% 17 16
15 Chery 509 2.2% -69.4% 12 6,271 3.4% -62.3% 11 3
16 JAC 495 2.1% -22.4% 13 5,623 3.1% -31.1% 13 15
17 Haval 470 2.0% 76.0% 19 2,991 1.6% 2.0% 21 23
18 Subaru 432 1.9% 25.6% 18 3,245 1.8% 35.7% 20 25
19 Mitsubishi 414 1.8% -83.1% 20 7,452 4.1% -21.2% 8 13
20 Citroen 414 1.8% -5.3% 16 3,845 2.1% -17.2% 18 20
21 DongFeng (DFSK+DFM) 337 1.5% -39.4% 22 2,837 1.6% -36.8% 22 17
22 Ram 330 1.4% -3.5% 26 3,542 1.9% -25.6% 19 18
23 Foton 277 1.2% -18.0% 23 1,981 1.1% -22.3% 25 27
24 SsangYong 266 1.2% -58.5% 21 2,327 1.3% -13.5% 23 22
25 Renault   259 1.1% -18.3% 28 1,832 1.0% -61.6% 26 21
26 Opel 236 1.0% -35.7% 24 2,235 1.2% -11.0% 24 26
27 Jetour 227 1.0% 120.4% 34 909 0.5% -41.4% 35 37
28 BMW 218 0.9% -24.8% 27 1,477 0.8% -23.3% 29 32
29 Honda 207 0.9% -59.7% 33 1,214 0.7% -54.6% 32 28
30 Mercedes 191 0.8% -21.4% 31 1,478 0.8% -25.7% 28 30
31 GAC Motor 187 0.8% -18.3% 25 1,193 0.7% 3.4% 33 34
32 Brilliance 180 0.8% -4.8% 30 1,258 0.7% -36.8% 31 33
33 Geely 133 0.6% -60.4% 29 1,520 0.8% -28.5% 27 29
34 BAIC 131 0.6% 991.7% 32 1,021 0.6% -10.8% 34 38
35 JMC 111 0.5% -67.5% 35 1,299 0.7% -54.1% 30 24
36 Jeep 100 0.4% -51.0% 36 898 0.5% -60.9% 36 31
37 Audi 96 0.4% -31.9% 37 610 0.3% -31.7% 40 39
38 KYC 83 0.4% -50.0% 38 635 0.3% -59.1% 38 36
39 Volvo 73 0.3% -8.8% 39 525 0.3% -24.1% 42 41
40 Exeed 63 0.3% 2000.0% 42 439 0.2% 14533.3% 43 47
41 Kaiyi 56 0.2% new 44 320 0.2% new 49  –
42 Fiat 55 0.2% -75.1% 45 763 0.4% -51.2% 37 35
43 Skoda 54 0.2% -41.9% 41 424 0.2% 2.7% 44 44
44 Mahindra 50 0.2% 28.2% 46 367 0.2% -63.9% 46 40
45 Seat 45 0.2% -47.1% 43 337 0.2% -9.2% 48 43
46 Karry 42 0.2% -44.0% 48 628 0.3% -12.4% 39 42
47 Mini 31 0.1% 158.3% 51 208 0.1% 8.3% 50 49
48 DS 28 0.1% -51.7% 47 185 0.1% -46.8% 51 48
49 Cupra 27 0.1% -3.6% 50 340 0.2% 309.6% 47 50
50 ZNA 26 0.1% -58.7% 40 550 0.3% 29.7% 41 45
51 Fuso 23 0.1% 15.0% 54 166 0.1% -10.3% 53 51
52 Lexus 22 0.1% 4.8% 53 166 0.1% 16.1% 52 53
53 Land Rover 20 0.1% 33.3% 55 145 0.1% 68.6% 55 54
54 Porsche 19 0.1% -5.0% 52 163 0.1% -9.9% 54 52
55 BYD 12 0.1% new 49 51 0.0% new 57
56 Iveco 6 0.0% 100.0% 56 54 0.0% 200.0% 56 59
57 Alfa Romeo 6 0.0% 50.0% 58 35 0.0% -40.7% 58 55
58 ZX Auto 5 0.0% -89.1% 57 389 0.2% -8.3% 45 46
59 Maserati 4 0.0% 33.3% 61 32 0.0% -11.1% 59 58
60 Dodge 3 0.0% -62.5% 32 0.0% -22.0% 60 56
61 Jaguar 2 0.0% -33.3% 59 30 0.0% 0.0% 61 57
Total Chinese 5,932 25.7% -47.5% 52,511 28.8% -40.2%
Others 3 0.0% -95.0% 7 0.0% -97.6%

Chile July 2023 – models:

Pos Model Jul-23 % /22 Jun 2023 % /22 Pos FY22
1 Toyota Hilux 854 3.7% -6.7% 1 5,775 3.2% 15.4% 2 3
2 Chevrolet Groove 503 2.2% 107.9% 2 3,387 1.9% 35.2% 4 12
3 Peugeot Partner 482 2.1% 35.8% 3 2,802 1.5% -13.0% 7 16
4 Ford Ranger 433 1.9% 907.0% 15 2,081 1.1% 38.3% 16 29
5 Great Wall Poer 432 1.9% -38.5% 6 2,593 1.4% -26.2% 10 9
6 Maxus T60 427 1.9% -58.1% 4 4,345 2.4% -37.9% 3 2
7 Suzuki Swift 404 1.8% 312.2% 5 2,925 1.6% 40.2% 5 24
8 Hyundai Tucson 382 1.7% 12.7% 7 1,779 1.0% -2.8% 22 34
9 Suzuki Baleno 351 1.5% 231.1% 13 2,422 1.3% -44.8% 11 15
10 Nissan Navara 340 1.5% -17.5% 12 2,890 1.6% 14.2% 6 17
11 Mazda CX-5 330 1.4% n/a 14 2,206 1.2% n/a 14 n/a
12 Toyota Corolla Cross 314 1.4% -22.1% 9 2,050 1.1% 13.2% 17 28
13 Ford Territory 296 1.3% 11.3% 23 1,782 1.0% -13.2% 21 32
14 Hyundai Creta 293 1.3% n/a 10 1,473 0.8% n/a 31 n/a
15 Kia Soluto 287 1.2% 11.2% 8 2,774 1.5% 57.0% 8 23
16 Nissan Kicks 272 1.2% -34.1% 17 1,922 1.1% -38.6% 19 18
17 Kia Sonet 272 1.2% n/a n/a 1,424 0.8% n/a 34 n/a
18 Toyota RAV4 266 1.2% -68.3% 21 1,643 0.9% -61.6% 24 8
19 MG ZS 247 1.1% -68.3% 19 2,653 1.5% -49.7% 9 5
20 Toyota Yaris 246 1.1% -66.2% 20 2,251 1.2% -47.3% 13 10
21 Hyundai Grand i10 244 1.1% 14.0% 26 1,885 1.0% 67.3% 20 n/a
22 Haval Jolion 244 1.1% 26.4% 25 1,559 0.9% -9.3% 28 45
23 Ram 700 Pickup 232 1.0% 213.5% n/a 1,427 0.8% 0.6% 33 33
24 Hyundai Accent HCI 222 1.0% 88.1% 16 1,400 0.8% -2.8% 35 n/a
25 Suzuki S-Presso 218 0.9% -44.1% 11 1,603 0.9% -28.5% 27 19
26 Nissan Versa 208 0.9% -51.9% n/a 1,925 1.1% -14.7% 18 20
27 Peugeot 2008 207 0.9% -33.7% n/a 1,290 0.7% -27.2% 38 n/a
28 Haval H6 204 0.9% n/a 30 1,202 0.7% n/a 44 n/a
29 Kia Morning 198 0.9% -62.4% 29 2,135 1.2% -41.8% 15 13
30 Chevrolet Onix 185 0.8% -44.6% n/a 874 0.5% -71.4% n/a 21
n/a Subaru Forester 181 0.8% n/a 28 1,333 0.7% n/a 36 n/a
n/a Chevrolet Silverado 175 0.8% n/a 24 1,496 0.8% n/a 30 n/a
n/a Peugeot 3008 174 0.8% -52.1% n/a 1,257 0.7% -43.0% 39 37
n/a Mitsubishi L200 173 0.8% -92.3% n/a 6,024 3.3% -25.1% 1 1
n/a Chevrolet N400 Max 169 0.7% -29.9% n/a 1,092 0.6% -44.6% n/a 36
n/a Toyota Raize 165 0.7% n/a 22 2,414 1.3% n/a 12 30
n/a Chery Tiggo 2 Pro 160 0.7% 661.9% n/a 1,637 0.9% -30.9% 25 35
n/a Peugeot 208 159 0.7% 160.7% n/a 1,511 0.8% 33.5% 29 n/a
n/a Renault Kwid 159 0.7% 1666.7% n/a 810 0.4% -44.3% n/a n/a
n/a Ford F-150 147 0.6% 1370.0% n/a 840 0.5% -2.2% n/a n/a
n/a MG3 146 0.6% -41.1% n/a 1,465 0.8% -37.8% 32 27
n/a Citroen C3 145 0.6% 291.9% n/a 937 0.5% -21.5% n/a n/a
n/a Great Wall Wingle 7 143 0.6% 98.6% n/a 1,052 0.6% 24.6% n/a n/a
n/a Hyundai Porter 141 0.6% -50.4% n/a 1,101 0.6% -19.7% n/a n/a
n/a Suzuki Dzire Sedan 140 0.6% 150.0% n/a 797 0.4% -57.5% n/a 39
n/a JAC JS2 129 0.6% 193.2% n/a 1,652 0.9% -1.2% 23 38
n/a Citroen Berlingo 123 0.5% 41.4% 18 1,623 0.9% 31.5% 26 n/a
n/a Chery Tiggo 2 122 0.5% -83.2% n/a 1,234 0.7% -81.9% 42 4
n/a Chevrolet Tracker 122 0.5% -91.5% n/a 1,204 0.7% -76.8% 43 6
n/a Ssangyong Grand Musso 115 0.5% -43.1% n/a 1,022 0.6% 28.1% n/a n/a
n/a JMC Vigus Work 108 0.5% -53.0% n/a 1,243 0.7% -29.4% 41 44
n/a JAC T8 97 0.4% -36.2% n/a 1,245 0.7% -48.1% 40 31
n/a Changan Hunter 88 0.4% -68.6% n/a 1,201 0.7% -20.8% 45 n/a
n/a Suzuki Celerio 84 0.4% n/a n/a 666 0.4% n/a n/a n/a
n/a Foton TM3 80 0.3% -58.3% n/a 789 0.4% -41.9% n/a n/a
n/a Mercedes Sprinter 80 0.3% -11.1% n/a 586 0.3% -35.9% n/a n/a
n/a Changan Alsvin 76 0.3% -72.3% n/a 541 0.3% -56.3% n/a n/a
n/a Mazda3 74 0.3% n/a n/a 584 0.3% n/a n/a n/a
n/a Kia Rio 67 0.3% -79.1% n/a 657 0.4% -58.3% n/a n/a
n/a VW Saveiro 66 0.3% -74.9% n/a 548 0.3% -40.9% n/a n/a
n/a Opel Combo L1 66 0.3% 135.7% n/a 516 0.3% -12.4% n/a n/a
n/a Foton Midi 58 0.3% -48.2% n/a 651 0.4% -31.3% n/a n/a
n/a Chevrolet Colorado 57 0.2% -84.3% 27 1,320 0.7% -37.4% 37 25
n/a Maxus G10 51 0.2% n/a n/a 547 0.3% n/a n/a n/a
n/a Changan MD201 48 0.2% -65.5% n/a 464 0.3% -32.7% n/a n/a
n/a Maxus C35 48 0.2% -72.1% n/a 391 0.2% -41.9% n/a n/a
n/a Peugeot Landtrek 46 0.2% n/a n/a 1,074 0.6% n/a n/a n/a
n/a Mazda BT-50 44 0.2% -88.9% n/a 1,028 0.6% 4.0% n/a n/a
n/a VW Amarok 44 0.2% 37.5% n/a 953 0.5% 33.5% n/a n/a
n/a JAC X200 42 0.2% -35.4% n/a 401 0.2% -43.0% n/a n/a
n/a Hyundai HD 35 40 0.2% -42.0% n/a 381 0.2% -40.3% n/a n/a
n/a Ford Transit 31 0.1% n/a n/a 484 0.3% n/a n/a n/a
n/a Peugeot Boxer 30 0.1% -65.9% n/a 393 0.2% -26.7% n/a n/a
n/a Karry Q22 22 0.1% n/a n/a 383 0.2% n/a n/a n/a
n/a Great Wall Wingle 5 21 0.1% -69.1% n/a 676 0.4% -33.7% n/a n/a
n/a Chevrolet Sail 19 0.1% -96.5% n/a 892 0.5% -79.1% n/a 7
n/a JAC Sunray 16 0.1% n/a n/a 372 0.2% n/a n/a n/a
n/a Kia Frontier 9 0.0% n/a n/a 382 0.2% n/a n/a n/a
 – Ram Van 700 City 0 0.0% -100.0%  – 1,001 0.5% -38.8% n/a n/a
 – Ram Van 1000 0 0.0% -100.0%  – 411 0.2% n/a n/a  –

Source: ANAC

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