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Ford Is Critical about Getting into Dakar Rally, and about Profitable It


  • Ford Performance is set to enter the famed Dakar Rally for the first time ever, which takes place in Saudi Arabia in January 2024.
  • Ford will join with partners M-Sport and Neil Woolridge Motorsport (NWM) to field a T1+-class modified Ford Ranger for 2024.
  • According to Mark Rushbrook, global director of Ford Performance, Ford will use 2024 as a learning experience before bringing a Ranger Raptor–based truck and going for a win in 2025.

The Ford Motor Company is going racing, and no, this time it isn’t in response to a recent Ferrari victory at Le Mans. Instead, Ford Performance will be taking on the famous and physically demanding Dakar Rally. The Blue Oval will team up with longtime partners M-Sport and Neil Woolridge Motorsport (NWM) to field the required T1+-class truck for the competition.

Mark Rushbrook, global director of Ford Performance, told Car and Driver some details about Ford’s entry into the famed rally. When it enters the race for the first time in 2024, Ford will run a modified version of the fourth-generation Ranger, built to the Dakar’s T1+ specifications.

Current-generation NWM Ford Ranger T1+.

Ford

According to Rushbrook, the 2024 race will be a “finish and learn effort” for Ford, because racing the Dakar Rally is grueling on the truck and team alike. He plans to use the race as an opportunity for the team to learn the necessary logistics to mount a strong competition at the race. The team also plans to compete at Spain’s Baja España Aragón and Morocco’s Rally du Maroc rallies in July and October, using both races as a testbed before the Dakar Rally in January.

Currently, the NWM-built competition trucks use the same twin-turbocharged 3.5-liter V-6 EcoBoost engine as the F-150 Raptor. The harsh terrain of Saudi Arabia makes suspension a vital part of the truck. On the NWM Ranger, that means suspension making use of 3.0-inch-diameter single dampers on each corner, which provide up to 13.8 inches of wheel travel to cushion the landing when cresting desert dunes. Stopping power is handled through a set of 13.9-inch Brembo disc brakes, complete with water-cooled calipers to handle extreme heat.

All-New Truck for the January 2025 Rally

Using what they learn in the 2024 event, Ford and Rushbrook plan to mount the offensive in the following year. “We will prepare and build and test and develop an all new truck through 2024. That we will take back to race in January of 2025, with the intent of competing for the win,” he told C/D.

ford ranger t1

Ford

Not only will they be armed with the knowledge and experience of having actually competed in the event, but they also plan to bring a completely new truck. While the fourth-generation Ranger underpins the current NWM T1+ Ranger, the 2025 entry will be built on the newer Ranger Raptor platform. When we asked Rushbrook if that meant the new truck would utilize the Raptor’s twin-turbo 3.0-liter V-6 rather than the current 3.5-liter, he instead pointed out that the FIA regulations allow for use of any engine from within the Ford family, but wouldn’t give specifics yet.

All this talk of M-Sport–developed vehicles and Ford Performance has us thinking of the 5.4-liter V-8 in the Mustang GT3 that was just revealed . . . perhaps that’s a conversation for next time.

Headshot of Jack Fitzgerald

Associate News Editor

Jack Fitzgerald’s love for cars stems from his as yet unshakable addiction to Formula 1.
After a brief stint as a detailer for a local dealership group in college, he knew he needed a more permanent way to drive all the new cars he couldn’t afford and decided to pursue a career in auto writing. By hounding his college professors at the University of Wisconsin-Milwaukee, he was able to travel Wisconsin seeking out stories in the auto world before landing his dream job at Car and Driver. His new goal is to delay the inevitable demise of his 2010 Volkswagen Golf.

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