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Ford Puma affirms its domination, 5 SUVs in Prime 5 – Greatest Promoting Automobiles Weblog


The Ford Puma confirms it is the favourite vehicle of UK customers.

The UK new car market soar 28.3% year-on-year in July to 143,921 units, recording the best July volume since 2020. The year-to-date tally is now up 19.6% to 1,093,641 sales, however this is still -23.3% below the first seven months of pre-pandemic 2019 (1,426,443). A worrying sign, private sales only edge up 0.3% in July to 60,045 and 41.7% share vs. 53.4% in July 2022, and in fact it’s fleet sales that pull the market up at a whopping +61.9% to 80,961, sending its market share from 44.6% a year ago to 56.3%. Business sales improve 28.7% to 2,915. Year-to-date, private sales are weak also at +1.5% to 495,370 and 45.3% share vs. 53.4% over the first seven months of 2022, whereas fleet sales surge 41.3% to 571,685 and 52.3% share vs. 44.2%. Business sales are up 21.9% to 26,586.

In terms of fuel type or propulsion, diesel falls -8.4% for the month to 5,687 and 4% share vs. 5.5% a year ago, petrol is up 13.4% to 58,150 and 40.4% share vs. 45.7%, MHEV are up 31.1% to 29,051 and 20.2% share vs. 19.7%, HEV are up 18.9% to 16,321 and 11.3% share vs. 12.2%, PHEV up 79.1% to 11,702 and 8.1% share vs. 5.8% but the best performance is delivered by BEV up 87.9% to 23,010 and 16% share vs. 10.9% a year ago in July 2022. So far this year, diesel sinks -17.4% to 43,143 and 3.9% share vs. 5.7% last year, petrol is up 13.2% to 455,727 and 41.7% share vs. 44%, MHEV are up 23.7% to 208,945 and 19.1% share vs. 18.5%, HEV are up 29.1% to 135,991 and 12.4% vs. 11.5%, PHEV up 27.8% to 73,857 and 6.8% share vs. 6.3% and BEV up 38% to 175,978 and 16.1% share vs. 13.9%.

Source: SMMT

In the brands ranking, Volkswagen (+28.3%) exactly matches the market growth to 9.1% share, easily topping the charts. Ford (+55.3%) rallies back up in 2nd place, just above Audi (+24.3%). Kia (+37.4%) climbs two spots on June to #4 ahead of BMW (+10.4%) and Toyota (-3.1%). Vauxhall (+89.3%) for once is the biggest improver in the Top 10 but drops two ranks on last month to #7. Skoda (+55.6%) and Nissan (+30.6%) also beat the market in the remainder of the Top 10. Below, MG (+97.3%) continues to gear up at #11, with Volvo (+67.5%), Tesla (+104600%!), Mazda (+80.7%), Polestar (+573.6%) and Lexus (+158.9%) also impressive.

Model-wise, the Ford Puma (+151.6%) more than doubles its sales year-on-year to post a clear win for the month at 2.9% share. The difference of share between the #1 and #2 is larger than between the #2 ad the #10: the #2 model, the Kia Sportage (+46.6%) is at 2.1% share while the #10, the Tesla Model Y is at 1.6%. The Nissan Qashqai (+20.6%), #1 a year ago, can’t keep up with the market growth at #3, distancing the Vauxhall Mokka at #4 and the Hyundai Tucson (+15%) at #5, making the Top 5 entirely composed of SUVs. The Vauxhall Corsa (+19.9%) falls to #6 while the Ford Kuga (+90.1%), Audi A3 and Toyota Aygo X (+21.4%) return to the Top 10. 

Previous month: UK June 2023: Ford Puma and Tesla Model Y top market up 25.8%

One year ago: UK July 2022: Dacia smashes share record, Qashqai #1, Tucson, T-Roc, Audi A1 and Aygo X hit ranking records

Full July 2023 Top 45 brands and Top 10 models below.

UK July 2023 – brands:

Pos Brand Jul-23 % /22 Jun 2023 % /22 Pos FY22
1 Volkswagen 13,064 9.1% 28.3% 1 92,685 8.5% 40.3% 1 1
2 Ford   11,248 7.8% 55.3% 2 83,676 7.7% 23.0% 2 2
3 Audi   11,081 7.7% 24.3% 3 79,201 7.2% 26.3% 3 3
4 Kia 9,624 6.7% 37.4% 6 68,384 6.3% 6.1% 4 6
5 BMW   8,668 6.0% 10.4% 4 60,943 5.6% -0.7% 6 4
6 Toyota 8,546 5.9% -3.1% 7 64,591 5.9% 9.3% 5 5
7 Vauxhall   7,452 5.2% 89.3% 5 56,957 5.2% 10.1% 7 7
8 Hyundai 6,479 4.5% -0.1% 8 52,830 4.8% 11.5% 8 9
9 Skoda 6,469 4.5% 55.6% 13 40,828 3.7% 51.4% 12 14
10 Nissan   6,087 4.2% 30.6% 10 51,396 4.7% 42.9% 9 10
11 MG 6,070 4.2% 97.3% 11 45,694 4.2% 62.3% 11 13
12 Mercedes   5,989 4.2% -4.1% 9 48,769 4.5% -6.3% 10 8
13 Land Rover 4,470 3.1% -7.6% 15 32,327 3.0% 16.5% 14 16
14 Volvo 4,025 2.8% 67.5% 16 28,902 2.6% 33.9% 16 17
15 Peugeot   3,547 2.5% 41.7% 14 33,928 3.1% -1.7% 13 12
16 Mini 3,247 2.3% 3.1% 17 26,133 2.4% 2.9% 17 15
17 Tesla 3,141 2.2% 104600.0% 12 29,281 2.7% 37.5% 15 11
18 Renault 2,723 1.9% 30.4% 18 19,998 1.8% 18.1% 18 18
19 Seat 2,654 1.8% 44.4% 21 18,630 1.7% 27.4% 19 23
20 Suzuki 2,196 1.5% 62.4% 25 14,412 1.3% 27.5% 24 26
21 Mazda 2,136 1.5% 80.7% 19 18,242 1.7% 42.5% 20 21
22 Cupra 1,947 1.4% 5.9% 24 13,329 1.2% 93.3% 26 27
23 Honda 1,925 1.3% 14.7% 23 16,309 1.5% 11.9% 23 22
24 Porsche 1,901 1.3% 27.2% 20 14,231 1.3% 44.2% 25 25
25 Citroen 1,630 1.1% 57.6% 27 17,216 1.6% 6.6% 21 19
26 Dacia 1,572 1.1% -54.0% 22 16,976 1.6% 9.3% 22 20
27 Polestar 1,300 0.9% 573.6% 30 8,164 0.7% 170.2% 28 30
28 Lexus 1,217 0.8% 158.9% 26 7,932 0.7% 48.7% 29 29
29 Jaguar 1,046 0.7% -16.3% 28 7,823 0.7% -1.5% 30 28
30 Fiat 776 0.5% -44.2% 29 10,157 0.9% -20.5% 27 24
31 Jeep 205 0.1% 6.2% 31 1,803 0.2% 15.9% 31 32
32 Alfa Romeo 166 0.1% -5.1% 39 870 0.1% -9.3% 36 34
33 DS 145 0.1% -47.3% 33 1,672 0.2% -4.2% 32 31
34 Subaru 99 0.1% 32.0% 32 1,194 0.1% 98.0% 33 37
35 SsangYong 96 0.1% 3.2% 35 955 0.1% 10.1% 34 36
36 Ineos 93 0.1% new 36 521 0.0% new 39  –
37 Bentley 92 0.1% -24.0% 37 871 0.1% -14.4% 35 33
38 BYD 81 0.1% new 44 180 0.0% new 44  –
39 Ora 77 0.1% new 42 373 0.0% new 40 42
40 Abarth 75 0.1% 837.5% 38 369 0.0% -62.9% 41 35
41 Maserati 68 0.0% 23.6% 40 612 0.1% 29.9% 38 40
42 Genesis 40 0.0% -35.5% 34 851 0.1% 135.7% 37 39
43 Smart 28 0.0% -61.6% 41 206 0.0% -77.0% 42 38
44 Alpine 28 0.0% 7.7% 43 201 0.0% 2.0% 43 41
45 Maxus 0 0.0% new 45 8 0.0% new 45  –
 – Other British 226 0.2% 21.5%  – 1,924 0.2% 44.4%  –  –
 – Other Imports 172 0.1% 49.6%  – 1,087 0.1% 10.6%  –  –

UK July 2023 – models:

Pos Model Jul-23 % /22 Jun 2023 % /22 Pos FY22
1 Ford Puma 4,124 2.9% 151.6% 2 26,889 2.5% 34.4% 1 4
2 Kia Sportage 3,060 2.1% 46.6% 9 21,117 1.9% 16.0% 6 6
3 Nissan Qashqai 3,032 2.1% 20.6% 6 23,015 2.1% 20.5% 3 1
4 Vauxhall Mokka 3,002 2.1% n/a 10 17,998 1.6% n/a 9 n/a
5 Hyundai Tucson 2,608 1.8% 15.0% 4 21,286 1.9% 24.0% 5 7
6 Vauxhall Corsa 2,543 1.8% 19.9% 3 23,751 2.2% -2.4% 2 2
7 Ford Kuga 2,530 1.8% 90.1% n/a n/a n/a n/a n/a 9
8 Audi A3 2,467 1.7% n/a n/a n/a n/a n/a n/a n/a
9 Toyota Aygo X 2,353 1.6% 21.4% n/a n/a n/a n/a n/a n/a
10 Tesla Model Y 2,284 1.6% n/a 1 21,835 2.0% 81.8% 4 3
n/a Mini 2,154 1.5% -10.6% 7 18,046 1.7% -4.8% 8 5
n/a Ford Fiesta  2,121 1.5% n/a n/a 17,480 1.6% n/a 10 10
n/a Nissan Juke 2,118 1.5% n/a 5 20,498 1.9% n/a 7 n/a

Source: SMMT

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