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Ford Ranger reclaims lead, Tesla, Nissan, VW impress – Greatest Promoting Vehicles Weblog


The Ford Ranger is the best-selling vehicle in Australia so far in 2023.

The Australian new vehicle market continues to be plagued by shipping bottlenecks due to biosecurity issues on car-carrying ships, but also ballooning delivery delays reaching 3 to 4 years for popular models such as the Toyota RAV4 Hybrid. Despite this, sales manage to eke out a small year-on-year gain in April at +1.3% to 82,137. We however remain 11% below the record for the month set in April 2021. So far this year, 351,139 new vehicles found a buyer, up 2.2% on the same period in 2022. Private sales edge up 1% to 43,674 units, business fleets are up 2.9% to 27,950, sales to rental companies skid -11.4% to 4,409 and government sales lift 8.1% to 2,249. SUVs soar 8.6% year-on-year to 46,031 sales and 56% share vs. 52.3% a year ago, Light Commercials fall -13.1% to 17,060 and 20.8% share vs. 24.2% in April 2022 and Passenger Cars sport a measured fall for once at -1.6% to 15,191 and 18.5% share vs. 19.1% last year.

The evolution of sales by state/territory shows four in positive and four in negative year-on-year. Western Australia is up 5.2% to 8,303, the Australian Capital Territory up 5% to 1,261, Queensland up 4.4% to 18,188 and Victoria up 4.2% to 22,226 units. In contrast New South Wales is down -1.5% to 25,040, South Australia down -6.8% to 5,087, Northern Territory down -10.3% to 761 and Tasmania down -13.3% to 1,271. Petrol sales are up 1.1% to 42,369, diesel is down -16.6% to 23,246, BEV surge 654% to 6,530, outpacing Hybrid (-9.6% to 5,592) for the first time while PHEV are down -13.4% to 545. Looking at country of production, Japan is off -8.4% to 22,304, Thailand down -17.6% to 15,886, China confirms it is the new #3 with sales up 62.1% to 13,426 ahead of South Korea up 6.7% to 12,952 and Germany up 37.4% to 4,039.

Toyota (-33%) is once again battered by supply issues and delivers a very low 14.6% share (it is normally around 20% to 25%), albeit better than the 13.6% hit last month. Mazda (-6.1%) is also hit in 2nd place with 8.4% share vs. 9.2% year-to-date. Kia (+0.3%) edges up to score its first podium finish since last October with Hyundai (+3.2%) in tow at #4. Ford (+1.5%) is also marginally up but drops two spots on March to #5. Mitsubishi (-31.3%) takes a heavy blow at #6 whereas Tesla (+6969.2%!) confirms its previously backloaded volumes to end-of-quarter months is a thing of the past, at least in Australia. The American manufacturer equals its ranking record at #7. MG (-27.4%) endures its first decline since July 2022 but stays at #8 and ranks #7 year-to-date as it did over the Full Year 2022. Nissan (+46.8%) and Volkswagen (+71.8%) complete the Top 10 in spectacular fashion. Below, Lexus (+130.8%), GWM (+63.8%) and Subaru (+52.7%) shine while BYD is up two spots to #19 and Chery makes its comeback in Australia at #28.

Over in the models aisle, the Ford Ranger (-0.4%) reclaims the top spot for the third time this year, just 41 sales above the Toyota Hilux (-21.5%). The Ranger remains the leader year-to-date with almost 17,300 sales (+30.6%) vs. just under 16,200 for the Hilux (-15.8%). Looking at the lucrative 4×4 pickup segment in isolation, the Ranger also dominates with 3,152 sales vs. 2,817 for the Hilux, and scores 15,061 sales year-to-date vs. just 12,218 for the Toyota. Despite mind boggling delivery delays for its Hybrid variant, the Toyota RAV4 (-34.8%) manages to climb back into third place and snaps the YTD lead in the SUV charts also. The Tesla Model Y is up one rank on last month to an exceptional 4th place with the Hyundai i30 (-2%) jumping up 8 spots on March to #5. The Mitsubishi Outlander (+68.4%) and Hyundai Tucson (+90.2%) both post very strong upticks while the Tesla Model 3 (+2940.4%) manages a surreal gain to slip into the Top 10 at #10.

Previous month: Australia March 2023: Isuzu Ute breaks all records, places D-Max at #3 and MU-X at #10, registrations off -2.7%

One year ago: Australia April 2022: MG breaks records again, places all three models inside Top 20 for 1st time, sales down -12.2%

Full April 2023 Top 50 All brands and Top 50 models below.

Australia April 2023 – brands:

Pos Brand Apr-23 % /22 Mar 2023 % /22 Pos FY22
1 Toyota   12,029 14.6% -33.0% 1 52,947 15.1% -30.3% 1 1
2 Mazda   6,926 8.4% -6.1% 2 32,243 9.2% -13.4% 2 2
3 Kia   6,200 7.5% 0.3% 4 24,609 7.0% 4.1% 3 3
4 Hyundai   5,732 7.0% 3.2% 6 22,414 6.4% -1.9% 5 5
5 Ford   5,047 6.1% 1.5% 3 24,178 6.9% 31.7% 4 6
6 Mitsubishi 4,440 5.4% -31.3% 5 21,079 6.0% -29.3% 6 4
7 Tesla 3,676 4.5% 6969.2% 10 14,083 4.0% 215.1% 8 16
8 MG 3,463 4.2% -27.4% 8 15,848 4.5% -1.2% 7 7
9 Nissan   3,009 3.7% 46.8% 12 11,434 3.3% 10.2% 12 12
10 Volkswagen 2,957 3.6% 71.8% 11 11,905 3.4% 51.7% 11 11
11 Isuzu Ute 2,904 3.5% -4.2% 7 13,265 3.8% 12.1% 10 9
12 Subaru   2,511 3.1% 52.7% 9 14,018 4.0% 43.1% 9 8
13 Mercedes 2,487 3.0% -7.3% 15 9,179 2.6% -3.2% 14 10
14 GWM 2,216 2.7% 63.8% 13 10,410 3.0% 145.6% 13 13
15 BMW 1,750 2.1% 5.2% 14 7,135 2.0% 1.5% 15 14
16 LDV 1,437 1.7% 13.6% 16 6,466 1.8% 34.2% 16 17
17 Lexus 1,274 1.6% 130.8% 20 3,625 1.0% 37.3% 21 22
18 Suzuki   1,153 1.4% -35.4% 19 5,463 1.6% -15.8% 18 15
19 BYD 1,118 1.4% new 21 3,216 0.9% new 22 31
20 Audi 1,069 1.3% 3.2% 17 5,872 1.7% 56.6% 17 18
21 Volvo 1,044 1.3% 22.2% 22 3,781 1.1% 8.7% 20 20
22 Honda   889 1.1% -17.1% 18 4,828 1.4% -6.5% 19 19
23 Land Rover 882 1.1% 50.8% 25 1,871 0.5% 4.6% 27 27
24 Renault 638 0.8% 5.3% 23 2,628 0.7% -16.6% 23 21
25 Ram 581 0.7% 24.7% 24 2,218 0.6% 55.2% 25 25
26 Skoda 498 0.6% -16.4% 26 2,466 0.7% 19.4% 24 24
27 Ssangyong 485 0.6% 195.7% 27 1,959 0.6% 120.6% 26 28
28 Chery 425 0.5% new  – 425 0.1% new 37  –
29 Porsche 399 0.5% -17.0% 31 1,820 0.5% -11.5% 28 26
30 Jeep   348 0.4% -7.7% 28 1,566 0.4% -27.5% 29 23
31 Mini 238 0.3% 17.8% 29 1,150 0.3% 31.0% 30 29
32 Chevrolet 234 0.3% 30.0% 32 914 0.3% 46.7% 32 30
33 Peugeot 184 0.2% 75.2% 34 609 0.2% -5.9% 35 32
34 Genesis 160 0.2% 272.1% 36 445 0.1% 72.5% 36 36
35 Cupra 159 0.2% new 30 967 0.3% new 31 35
36 Fiat 143 0.2% 58.9% 35 646 0.2% 27.9% 34 34
37 Polestar 122 0.1% 31.2% 33 670 0.2% 222.1% 33 33
38 Maserati 58 0.1% 41.5% 39 131 0.0% -30.3% 39 38
39 Jaguar 35 0.0% -62.4% 37 145 0.0% -46.5% 38 37
40 Citroen 27 0.0% 17.4% 40 71 0.0% -40.3% 41 40
41 Alfa Romeo 24 0.0% -22.6% 38 124 0.0% -35.8% 40 39
42 Aston Martin 16 0.0% 45.5% 41 51 0.0% 34.2% 44 44
43 Ferrari 11 0.0% -26.7% 42 66 0.0% -8.3% 42 42
44 Lamborghini 3 0.0% -66.7% 47 29 0.0% -9.4% 45 43
45 Rolls-Royce 3 0.0% -50.0% 45 10 0.0% -52.4% 48 48
46 Lotus 2 0.0% -60.0% 46 28 0.0% -51.7% 46 46
47 Bentley 0 0.0% -100.0% 43 57 0.0% -23.0% 43 41
48 McLaren 0 0.0% -100.0% 44 20 0.0% 53.8% 47 47
49 Chrysler 0 0.0% -100.0%  – 0 0.0% -100.0% 49 45
50 Alpine 0 0.0% -100.0%  – 0 0.0% -100.0% 50 49

Australia April 2023 – models:

Pos Model Apr-23 % /22 Mar 2023 % /22 Pos FY22
1 Ford Ranger 3,567 4.3% -0.4% 2 17,297 4.9% 30.6% 1 2
2 Toyota Hilux 3,526 4.3% -21.5% 1 16,179 4.6% -15.8% 2 1
3 Toyota RAV4 2,198 2.7% -34.8% 9 8,049 2.3% -41.9% 5 3
4 Tesla Model Y 2,095 2.6% new 5 5,264 1.5% new 14 36
5 Hyundai i30 2,029 2.5% -2.0% 13 6,528 1.9% -17.6% 9 9
6 Mitsubishi Outlander 1,829 2.2% 68.4% 4 7,838 2.2% 36.8% 7 11
7 Isuzu D-Max 1,809 2.2% -23.8% 3 8,372 2.4% -3.2% 4 7
8 Hyundai Tucson 1,678 2.0% 90.2% 17 6,171 1.8% 120.1% 10 13
9 MG ZS 1,588 1.9% -17.4% 8 7,321 2.1% 1.4% 8 8
10 Tesla Model 3 1,581 1.9% 2940.4% 11 8,819 2.5% 97.3% 3 27
11 Mazda BT-50 1,336 1.6% 0.2% 15 5,257 1.5% -9.5% 15 17
12 Mazda CX-30 1,291 1.6% 9.9% 16 3,770 1.1% -39.3% 24 15
13 Mazda CX-5 1,243 1.5% -54.0% 6 7,949 2.3% -27.4% 6 5
14 MG 3 1,141 1.4% -29.3% 14 5,538 1.6% -9.7% 12 14
15 BYD Atto 3 1,118 1.4% new 22 3,216 0.9% new 32 99
16 Isuzu MU-X 1,095 1.3% 66.4% 10 4,893 1.4% 53.3% 17 25
17 VW Tiguan 1,095 1.3% 571.8% 20 3,767 1.1% 516.5% 25 48
18 Nissan X-Trail 1,076 1.3% 41.0% 30 3,648 1.0% 30.8% 26 44
19 Kia Seltos 998 1.2% 152.7% 23 3,135 0.9% 5.6% 35 38
20 Mitsubishi Triton 946 1.2% -59.9% 12 5,148 1.5% -59.9% 16 4
21 Subaru Forester 880 1.1% 56.0% 7 5,840 1.7% 45.3% 11 28
22 Mazda CX-3 860 1.0% 380.4% 25 5,325 1.5% 53.0% 13 21
23 Toyota Hiace 860 1.0% 1.3% 54 2,505 0.7% -42.0% 42 24
24 Kia Sportage 859 1.0% -35.3% 36 4,207 1.2% -20.1% 18 12
25 Mazda3 845 1.0% 220.1% 29 3,203 0.9% -16.2% 33 32
26 Toyota Land Cruiser Wagon 830 1.0% 0.1% 40 3,615 1.0% 19.9% 29 16
27 Kia Sorento 814 1.0% 54.5% 21 3,979 1.1% 177.9% 21 45
28 Kia Carnival 792 1.0% 64.0% 34 3,830 1.1% 95.2% 23 42
29 Toyota Corolla 791 1.0% -64.1% 26 4,117 1.2% -43.1% 19 6
30 Mitsubishi ASX 767 0.9% -41.0% 38 3,310 0.9% -20.8% 31 18
31 Toyota Prado 762 0.9% -53.3% 33 3,982 1.1% -56.7% 20 10
32 Subaru Outback 752 0.9% 44.9% 24 3,831 1.1% 56.6% 22 31
33 MG HS 734 0.9% -40.6% 42 2,989 0.9% 11.2% 36 26
34 GWM Haval Jolion 718 0.9% 46.2% 28 3,382 1.0% 77.1% 30 40
35 LDV T60/Max 693 0.8% 143.2% 31 2,953 0.8% 121.5% 37 53
36 Nissan Navara 685 0.8% -21.2% 37 2,487 0.7% -48.8% 43 29
37 VW T-Roc 679 0.8% 426.4% 41 2,410 0.7% 105.8% 45 75
38 Ford Everest 677 0.8% -10.7% 27 3,644 1.0% 37.3% 27 30
39 Kia Stonic 665 0.8% -29.9% 57 2,159 0.6% -16.0% 48 37
40 Mitsubishi Eclipse Cross 656 0.8% 40.2% 39 2,839 0.8% 10.0% 39 52
41 Honda CR-V 652 0.8% 23.3% 18 3,616 1.0% 45.9% 28 41
42 Toyota Land Cruiser PU/CC 639 0.8% -23.6% 32 2,951 0.8% -12.4% 38 23
43 GWM Haval H6 620 0.8% 15.9% 35 2,681 0.8% 79.1% 40 47
44 Kia Picanto 617 0.8% 11.2% 46 1,961 0.6% 8.0% 52 59
45 GWM Ute 594 0.7% 82.8% 19 3,181 0.9% 291.3% 34 46
46 Hyundai Kona 584 0.7% -40.4% 43 2,586 0.7% -37.2% 41 22
47 Toyota Camry 574 0.7% 10.6% 56 1,886 0.5% -51.4% 57 33
48 Nissan Patrol Wagon 561 0.7% 104.0% 50 1,737 0.5% -12.2% 63 56
49 Mazda CX-9 540 0.7% -17.3% 44 2,214 0.6% -17.5% 47 49
50 Lexus NX 528 0.6% 200.0% 53 1,572 0.4% 27.8% 67 78

Source: VFACTS

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