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Ford Ranger topples Toyota Hilux to #1, new Toyota Vitz lands – Greatest Promoting Automobiles Weblog


The Ford Ranger is the #1 vehicle in South Africa for the first time in 6 years.

The South African new vehicle market is flat again in April at -0.2% to 37,107 sales, leading to a year-to-date tally up 1.2% to 175,411. Passenger Cars are hit -6.1% to 24,174 units whereas Light Commercial Vehicles gain 11% to 10,611. 90.3% of sales are through the retail channel, 5.2% through the rental industry, 2.8% for corporate fleets and 1.7% for government sales. The lukewarm market conditions are predicted to continue for at least the remainder of the year as a new interest hike is expected in May as an effort to curb inflation. 

Toyota (+5.3%) easily remains the best-selling manufacturer in the country with 25.4% share, selling more than double the #2, the VW Group (-8.7%). Suzuki (-2.1%) also dips in 3rd place whereas Ford (+42.9%) climbs up two spots on last month to #4. Hyundai (-16.7%), Nissan (-21.7%) and Kia (-23.4%) are in difficulty below, as is Renault (-43%). Isuzu (+38.1%) for its part manages the other double-digit gain in the Top 10 just as Haval closes out the Top 10. Newcomer Chery stays at #11.

There’s a big event in the models ranking: the Ford Ranger (+93.1%) doubles its sales year-on-year to topple the traditional leader, the Toyota Hilux (-21.6%), by just 14 sales. It is the first time since June 2017 that the Ranger is the best-selling vehicle in South Africa outright. This is despite a mass power blackout that left its Silverton Plant in the dark for two days. The VW Polo Vivo (-2.4%) is back up one spot on March to #3 as is the Toyota Corolla Cross (-9.9%) to #4. The Toyota Starlet (+115.3%), Hyundai Grand i10 (+94.3%) and Isuzu D-Max (+52.3%) also score significant YoY gains below. Finally notice the arrival of the new Toyota Vitz (a rebadged Suzuki Celerio) at #43, now the most affordable Toyota model in South Africa.

Previous month: South Africa March 2023: Isuzu D-Max climbs to #2, sales edge down -0.6%

One year ago: South Africa April 2022: Suzuki Swift up to #2, Renault Kiger in Top 10, sales up 4.3%

Full April 2023 Top 35 All manufacturers and Top 50 models below.

South Africa April 2023 – manufacturers:

Pos Manufacturer Apr-23 % /22 Mar 2023 % /22 Pos FY22
1 Toyota 9,423 25.4% 5.3% 1 46,921 26.7% -6.0% 1 1
2 Volkswagen Group 4,644 12.5% -8.7% 2 21,152 12.1% -8.3% 2 2
3 Suzuki 3,620 9.8% -2.1% 3 16,020 9.1% 18.5% 3 3
4 Ford 2,804 7.6% 42.9% 6 9,957 5.7% 29.1% 6 7
5 Hyundai 2,371 6.4% -16.7% 4 10,643 6.1% -13.8% 5 4
6 Nissan 1,681 4.5% -21.7% 5 10,792 6.2% 12.7% 4 5
7 Kia 1,546 4.2% -23.4% 10 6,908 3.9% -3.7% 9 9
8 Isuzu 1,433 3.9% 38.1% 7 7,708 4.4% 31.3% 7 10
9 Renault 1,367 3.7% -43.0% 8 7,588 4.3% -18.4% 8 6
10 Haval  1,367 3.7% -1.9% 9 6,472 3.7% -18.3% 10 8
11 Chery 1,179 3.2% new 11 5,389 3.1% new 11 n/a
12 BMW Group 966 2.6% 19.0% 13 4,983 2.8% 22.6% 12 n/a
13 Mahindra 809 2.2% -11.3% 12 4,605 2.6% 9.2% 13 n/a
14 Mercedes 556 1.5% 3.5% 14 2,736 1.6% -8.5% 14 n/a
15 Daimler Trucks 396 1.1% 52.3% 15 1,436 0.8% 1.6% 15 n/a
16 Mazda 312 0.8% -27.1% 16 1,435 0.8% -30.8% 16 n/a
17 Stellantis 302 0.8% -42.3% 19 1,360 0.8% -40.4% 17 n/a
18 FAW Trucks 286 0.8% 51.3% 20 1,080 0.6% 45.6% 21 n/a
19 Jaguar Land Rover 282 0.8% 81.9% 18 1,165 0.7% 10.6% 19 n/a
20 Mitsubishi 263 0.7% -14.6% 21 1,199 0.7% 0.0% 18 n/a
21 Scania 246 0.7% 87.8% 23 885 0.5% 33.5% 22 n/a
22 Volvo Group 189 0.5% 8.6% 24 809 0.5% -11.2% 23 n/a
23 UD Trucks 186 0.5% -3.6% 22 752 0.4% -8.4% 24 n/a
24 Honda 185 0.5% -22.3% 17 1,116 0.6% -12.1% 20 n/a
25 Man 161 0.4% 21.1% 25 626 0.4% 11.0% 25 n/a
26 Volvo Cars 110 0.3% -28.1% 29 387 0.2% -18.5% 26 n/a
27 JAC 92 0.2% 0.0% 28 349 0.2% 79.0% 28 n/a
28 Porsche 81 0.2% 15.7% 27 371 0.2% -36.6% 27 n/a
29 Powerstar 59 0.2% -16.9% 32 269 0.2% -6.6% 31 n/a
30 Tata 55 0.1% -21.4% 30 275 0.2% -25.3% 30 n/a
31 Subaru 52 0.1% 246.7% 31 263 0.1% 4.8% 32 n/a
32 Iveco 38 0.1% -17.4% 26 296 0.2% 30.4% 29 n/a
33 VECV South Africa 23 0.1% -20.7% 34 91 0.1% 0.0% 33 n/a
34 Babcock 20 0.1% 5.3% 33 73 0.0% -50.3% 34 n/a
35 Ferrari (Scuderia) 3 0.0% -62.5% 35 14 0.0% -58.8% 35 n/a

South Africa April 2023 – models:

Pos Model Apr-23 % /22 Mar 2023 % /22 Pos FY22
1 Ford Ranger 2,201 4.4% 93.1% 3 7,523 4.3% 104.5% 2 3
2 Toyota Hilux 2,187 4.4% -21.6% 1 12,211 7.0% -10.6% 1 1
3 VW Polo Vivo 1,510 3.0% -2.4% 4 6,093 3.5% -8.7% 5 2
4 Toyota Corolla Cross 1,281 2.6% -9.9% 5 6,845 3.9% -0.1% 3 7
5 Toyota Hiace 1,267 2.5% 16.9% 6 5,444 3.1% 10.7% 7 11
6 Suzuki Swift 1,216 2.4% -25.0% 10 5,330 3.0% 4.1% 8 6
7 Isuzu D-Max 1,183 2.4% 52.3% 2 6,492 3.7% 38.2% 4 4
8 Toyota Starlet 1,098 2.2% 115.3% 9 5,722 3.3% 18.4% 6 9
9 Nissan NP200 910 1.8% -5.8% 8 4,492 2.6% 19.5% 9 10
10 Hyundai Grand i10 853 1.7% 94.3% 13 3,183 1.8% 64.6% 13 n/a
11 VW Polo 777 1.5% -41.1% 11 3,744 2.1% -30.6% 10 8
12 Chery Tiggo 4 Pro 708 1.4% new 15 3,438 2.0% new 11 n/a
13 Toyota Fortuner 695 1.4% 12.5% 7 3,338 1.9% -4.8% 12 n/a
14 Haval Jolion 677 1.3% -8.0% 14 3,069 1.7% -2.0% 16 14
15 Renault Kiger 625 1.2% -32.9% 17 2,813 1.6% 24.9% 17 15
16 Suzuki Baleno 554 1.1% n/a 22 2,443 1.4% n/a 18 n/a
17 Toyota Agya 551 1.1% 149.3% n/a n/a n/a n/a n/a n/a
18 Mahindra Scorpio Pik Up 548 1.1% 19.7% 12 3,177 1.8% 24.4% 14 n/a
19 VW T-Cross 492 1.0% -35.3% 16 3,105 1.8% -4.0% 15 12
20 Kia Sonet 454 0.9% 12.7% 20 1,900 1.1% 170.3% 23 n/a
21 Nissan Magnite 430 0.9% 8.9% 19 2,419 1.4% 33.4% 19 n/a
22 Suzuki Ertiga 412 0.8% 11.4% 26 n/a n/a n/a n/a n/a
23 Suzuki S-Presso 391 0.8% 13.3% 33 1,707 1.0% 10.4% 27 n/a
24 Kia Picanto 385 0.8% -34.4% 34 1,866 1.1% -11.2% 24 n/a
25 Toyota Land Cruiser 70/PU 381 0.8% 82.3% 30 1,674 1.0% 118.3% 28 n/a
26 Haval H6 357 0.7% n/a 23 1,845 1.1% n/a 25 n/a
27 Renault Triber 349 0.7% -31.2% 25 2,281 1.3% -0.6% 21 n/a
28 Toyota Rumion 345 0.7% 16.2% 24 1,555 0.9% 5.6% n/a n/a
29 Hyundai i20 343 0.7% 86.4% 21 1,938 1.1% 81.3% 22 n/a
30 VW Amarok 339 0.7% 109.3% 31 n/a n/a n/a n/a n/a
31 Hyundai Venue 338 0.7% -52.0% 38 1,428 0.8% -44.9% n/a n/a
32 Toyota Corolla Quest 328 0.7% 17.6% 18 2,312 1.3% 9.0% 20 n/a
33 Toyota Urban Cruiser 317 0.6% -48.3% n/a 1,642 0.9% -60.8% 29 5
34 Chery Tiggo 7 Pro 312 0.6% new 32 n/a n/a new n/a n/a
35 VW Tiguan 278 0.6% n/a 36 1,493 0.9% n/a n/a n/a
36 Renault Kwid 273 0.5% -64.5% 29 1,766 1.0% -49.1% 26 13
37 GWM P-Series 257 0.5% -2.3% 35 1,160 0.7% -37.8% n/a n/a
38 Suzuki Jimny 255 0.5% -48.9% n/a n/a n/a n/a n/a n/a
39 VW Polo Sedan 247 0.5% -55.7% 37 n/a n/a n/a n/a n/a
40 Ford Everest 242 0.5% 47.6% 39 n/a n/a n/a n/a n/a
41 Nissan NP300 Navara 218 0.4% -49.9% 27 1,625 0.9% -16.9% 30 n/a
42 Ford Ecosport 216 0.4% -64.7% 40 1,188 0.7% -58.9% n/a n/a
43 Toyota Vitz 186 0.4% new  – 186 0.1% new n/a  –
44 Suzuki Celerio 182 0.4% n/a n/a n/a n/a n/a n/a n/a
45 VW Caddy 173 0.3% n/a n/a n/a n/a n/a n/a n/a
46 Kia Seltos 159 0.3% -42.2% n/a n/a n/a n/a n/a n/a
47 Hyundai Creta 159 0.3% 6.7% n/a n/a n/a n/a n/a n/a
48 Chery Tiggo 8 Pro 159 0.3% new n/a n/a n/a new n/a n/a
49 Hyundai H100 Bakkie 158 0.3% -24.4% n/a n/a n/a n/a n/a n/a
50 Kia Rio 155 0.3% -3.1% n/a n/a n/a n/a n/a n/a

Source: NAAMSA

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