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Ford, Suzuki defy market off -10.1% – Finest Promoting Vehicles Weblog


Suzuki Fronx

An estimated 44,943 new vehicles hit South African roads in November, a -10.1% year-on-year fall. This way, the year-to-date tally is now stable at +0.5% to 490,173 units. Toyota (-14.5%) falls slightly faster than the market and still reigns supreme with 27.5% share, more than double the #2, the Volkswagen Group (-13.9%). Suzuki (+1.9%) and Ford (+24%) brave the surrounding gloom with year-on-year upticks. In fact Renault (+0.1%) the only additional Top 10 member in positive, with Isuzu (-2.5%) containing its fall. Chery (-0.1%) is stable at #11 while  Below, the BMW Group (+59.6%), Volvo Cars (+53.8%), Jaguar Land Rover (+51.5%) and JAC (+51.4%) are the fastest gainers.

Over in the models charts, the Toyota Hilux (+0.8%) remains comfortably in the lead with 7.1% share, identical to its YTD level. Its archenemy the Ford Ranger (+12.9%) is back up two spots on October to #2 with 5.2% share, superior to what it commands YTD (4.6%). The VW Polo Vivo (+9.9%) also posts a solid gain in third position. #2 a year ago in November 2022, the Toyota Corolla Cross (-16.3%) skids down to #4 this month while the Isuzu D-Max (+5.3%) is up one rank on last month to #5. The Hyundai Grand i10 (+3.2%) is the isolated only remaining gainer in the Top 10. The Toyota Vitz (#14) is the best-selling recent launch ahead of the Suzuki Fronx (#24).

Previous month: South Africa October 2023: VW Group (+34.5%) impresses in negative market

One year ago: South Africa November 2022: Toyota up to 28.1% share in euphoric market (+18.2%)

Full November 2023 Top 37 All manufacturers and Top 50 models below.

South Africa November 2023 – manufacturers:

Note: Isuzu sales were incorrectly reported by NAAMSA and have been estimated.

Pos Manufacturer Nov-23 % /22 Oct 2023 % /22 Pos FY22
1 Toyota 11,891 27.5% – 14.5% 1 131,412 26.8% + 8.8% 1 1
2 Volkswagen Group 5,513 12.7% – 13.9% 2 62,182 12.7% – 3.5% 2 2
3 Suzuki 4,368 10.1% + 1.9% 3 46,083 9.4% + 4.4% 3 3
4 Ford 2,910 6.7% + 24.0% 5 28,221 5.8% + 15.7% 5 7
5 Nissan 2,779 6.4% – 12.3% 6 27,258 5.6% – 3.8% 6 5
6 Hyundai 2,532 5.9% – 15.7% 4 29,383 6.0% – 11.7% 4 4
7 Isuzu (est) 1,977 4.6% – 2.5% 7 21,707 4.4% + 10.4% 7 10
8 Renault 1,802 4.2% + 0.1% 8 19,839 4.0% – 21.8% 8 6
9 Haval  1,556 3.6% – 29.9% 10 18,424 3.8% – 11.9% 9 8
10 Kia 1,546 3.6% – 18.3% 9 17,671 3.6% – 16.3% 10 9
11 Chery 1,501 3.5% – 0.1% 11 14,918 3.0% + 123.8% 11 n/a
12 BMW Group 1,213 2.8% + 59.6% 12 12,699 2.6% + 5.8% 12 n/a
13 Mahindra 870 2.0% – 13.9% 13 10,828 2.2% – 11.1% 13 n/a
14 Mercedes 648 1.5% – 32.4% 15 7,588 1.5% – 16.4% 14 n/a
15 Stellantis 467 1.1% – 10.0% 14 4,346 0.9% – 40.8% 16 n/a
16 Daimler Trucks 444 1.0% – 26.0% 16 4,948 1.0% + 9.4% 15 n/a
17 FAW Trucks 313 0.7% + 7.9% 17 3,669 0.7% + 38.5% 17 n/a
18 Honda 310 0.7% – 8.3% 21 3,139 0.6% – 4.0% 19 n/a
19 Mazda 268 0.6% – 41.1% 20 3,390 0.7% – 30.6% 18 n/a
20 Volvo Group 263 0.6% – 5.1% 19 2,594 0.5% – 5.7% 23 n/a
21 Mitsubishi 250 0.6% – 24.0% 22 2,937 0.6% – 14.1% 21 n/a
22 Jaguar Land Rover 206 0.5% + 51.5% 24 2,992 0.6% + 8.3% 20 n/a
23 UD Trucks 183 0.4% – 16.1% 25 2,232 0.5% – 11.5% 24 n/a
24 Man 174 0.4% + 4.2% 23 2,157 0.4% + 36.6% 25 n/a
25 Scania 147 0.3% – 36.4% 18 2,876 0.6% + 35.4% 22 n/a
26 Proton 132 0.3% new 28 576 0.1% new 33  –
27 Iveco 117 0.3% + 31.5% 26 986 0.2% + 24.8% 29 n/a
28 JAC 109 0.3% + 51.4% 27 1,064 0.2% + 4.9% 28 n/a
29 Volvo Cars 100 0.2% + 53.8% 29 1,192 0.2% + 8.9% 27 n/a
30 Powerstar 79 0.2% + 6.8% 33 790 0.2% + 3.4% 30 n/a
31 Porsche 74 0.2% + 32.1% 30 1,250 0.3% – 3.3% 26 n/a
32 Tata 59 0.1% – 23.4% 31 721 0.1% – 22.2% 31 n/a
33 Subaru 58 0.1% – 10.8% 32 621 0.1% – 12.5% 32 n/a
34 Sinotruk 41 0.1% new 36 111 0.0% new 36  –
35 Babcock 25 0.1% + 4.2% 34 342 0.1% + 4.3% 34 n/a
36 VECV South Africa 15 0.0% – 57.1% 35 276 0.1% – 30.1% 35 n/a
37 Ferrari (Scuderia) 3 0.0% – 50.0% 37 50 0.0% – 29.6% 37 n/a

South Africa November 2023 – models:

Pos Model Nov-23 % /22 Oct 2023 % /22 Pos FY22
1 Toyota Hilux 3,073 7.1% + 0.8% 1 34,724 7.1% + 17.1% 1 1
2 Ford Ranger 2,234 5.2% + 12.9% 4 22,682 4.6% + 43.1% 2 3
3 VW Polo Vivo 1,913 4.4% + 9.9% 2 21,456 4.4% + 10.3% 3 2
4 Toyota Corolla Cross 1,766 4.1% – 16.3% 3 20,660 4.2% + 50.6% 4 7
5 Isuzu D-Max 1,662 3.8% + 5.3% 6 17,939 3.7% + 13.0% 5 4
6 Toyota Hiace 1,549 3.6% – 20.3% 5 16,094 3.3% + 40.6% 6 11
7 Toyota Starlet 1,176 2.7% – 11.0% 7 14,700 3.0% + 29.0% 8 9
8 Nissan NP200 1,152 2.7% – 1.0% 10 12,026 2.5% – 0.9% 9 10
9 Suzuki Swift 1,117 2.6% – 36.2% 8 15,007 3.1% – 8.9% 7 6
10 Hyundai Grand i10 1,002 2.3% + 3.2% 14 9,597 2.0% + 80.6% 11 n/a
11 Nissan Magnite 997 2.3% + 12.3% 13 7,970 1.6% + 61.9% 15 n/a
12 Chery Tiggo 4 Pro 986 2.3% + 17.9% 11 9,156 1.9% + 142.7% 13 n/a
13 VW Polo 930 2.1% – 46.1% 9 11,040 2.3% – 23.0% 10 8
14 Toyota Vitz 855 2.0% new 12 3,759 0.8% new 33  –
15 Toyota Fortuner 689 1.6% – 26.5% 18 9,547 1.9% + 44.8% 12 n/a
16 Kia Sonet 675 1.6% + 140.2% 21 5,930 1.2% n/a 20 n/a
17 Haval H6 654 1.5% + 17.8% 29 5,032 1.0% + 27.6% 24 n/a
18 Mahindra Scorpio Pik Up 606 1.4% – 13.1% 20 7,590 1.5% + 0.1% 16 n/a
19 Renault Kwid 589 1.4% – 11.0% 15 5,964 1.2% – 33.7% 19 13
20 Toyota Corolla Quest 582 1.3% – 23.8% 28 5,683 1.2% + 36.6% 21 n/a
21 Renault Kiger 574 1.3% + 97.9% 22 7,155 1.5% – 9.5% 17 15
22 Hyundai i20 565 1.3% + 31.4% 17 4,672 1.0% + 47.1% 27 n/a
23 Toyota Urban Cruiser 559 1.3% – 58.1% 23 5,205 1.1% – 67.6% 23 5
24 Suzuki Fronx 547 1.3% new 30 n/a n/a new n/a  –
25 Renault Triber 539 1.2% – 16.8% 41 4,884 1.0% – 13.9% 25 n/a
26 VW T-Cross 538 1.2% – 48.6% 16 6,774 1.4% – 30.1% 18 12
27 Suzuki Ertiga 520 1.2% + 102.3% 26 n/a n/a n/a n/a n/a
28 Haval Jolion 508 1.2% – 40.9% 25 8,047 1.6% – 3.5% 14 14
29 Suzuki S-Presso 446 1.0% n/a 24 4,763 1.0% + 6.1% 26 n/a
30 VW Polo Sedan 428 1.0% + 76.1% 19 n/a n/a n/a n/a n/a
31 Suzuki Baleno 414 1.0% + 52.2% 27 5,605 1.1% n/a 22 n/a
32 Nissan NP300 Navara 402 0.9% – 28.5% 32 4,259 0.9% – 18.9% 29 n/a
33 VW Amarok 367 0.8% n/a 33 n/a n/a n/a n/a n/a
34 Suzuki Jimny 350 0.8% + 34.1% n/a 0 0.0% – 100.0% n/a n/a
35 Ford Everest 346 0.8% n/a 45 n/a n/a n/a n/a n/a
36 Toyota Rumion 330 0.8% + 1.2% 34 3,737 0.8% + 1.0% 34 n/a
37 Kia Picanto 327 0.8% – 33.9% 36 4,080 0.8% – 38.6% 31 n/a
38 Chery Tiggo 7 Pro 309 0.7% – 12.7% 44 n/a n/a n/a n/a n/a
39 Hyundai Tucson 295 0.7% n/a 43 n/a n/a n/a n/a n/a
40 GWM P-Series 284 0.7% – 35.0% 38 4,234 0.9% + 24.9% 30 n/a
41 Toyota Land Cruiser 70/PU 278 0.6% n/a 42 3,972 0.8% n/a 32 n/a
42 Suzuki Grand Vitara 238 0.5% new 31 n/a n/a new n/a  –
43 Toyota Land Cruiser 300 222 0.5% + 6.2% 39 n/a n/a n/a n/a n/a
44 Hyundai H100 Bakkie 215 0.5% n/a 37 n/a n/a n/a n/a n/a
45 Suzuki Dzire 213 0.5% – 62.2% n/a n/a n/a n/a n/a n/a
46 Chery Tiggo 8 Pro 206 0.5% – 34.0% 49 n/a n/a n/a n/a n/a
47 Suzuki Celerio 204 0.5% n/a 40 n/a n/a n/a n/a n/a
48 Kia Seltos 200 0.5% n/a n/a n/a n/a n/a n/a n/a
49 VW Tiguan 178 0.4% – 46.4% 48 n/a n/a n/a n/a n/a
50 Nissan Qashqai 163 0.4% n/a n/a n/a n/a n/a 92 n/a

Source: NAAMSA

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