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Gross sales down one other -12.1%, Renault, Hyundai and Skoda in nice form – Greatest Promoting Vehicles Weblog


The previous generation Hyundai Creta is still on sale in Morocco.

New light vehicle sales in Morocco drop another -12.1% year-on-year in February to 13,497 units, leading to a year-to-date tally down -10.6% to 23,197. This includes 10,789 Passenger Cars (-10.8%) and 1,075 Light Commercials (-23.2%). Year-to-date, Passenger Cars are off -7.8% to 21,282 and LCV down -33.1% to 1,915.

In the PC brands ranking, Dacia (-16.3%) holds onto the top spot with 23% share, exactly the same level as January. Renault (+11.3%) goes against the market with a double-digit gain as does Hyundai (+23.3%) to 12.9% share. Peugeot (-46.7%) implodes at #4 whereas Volkswagen (+13%) shines at #5. In 10th place, Skoda (+186.1%) continues to stun and is the only additional Top 10 brand in positive with Citroen (-29.2%), Opel (-29.6%), Kia (-30%) and Toyota (-31.8%) all in freefall. Among premium brands, Audi (-9.7%) stays in the lead and improves its share slightly, Mercedes (+4.6%) edges up and BMW (-10.3%) limits its fall somewhat.

In the LCV brands ranking, Renault (-37.1%) tops the charts with 369 sales above DFSK (-19.3%) at 335 and Fiat (+115.3%) at 267.

Previous month: Morocco January 2023: Skoda, Hyundai, VW ignore market down -8.9%

Full February 2023 Top 13 brands ranking (PC) below.

Morocco February 2023 – brands (PC):

Pos Brand Feb-23 % /22 Jan 2023 % /22 Pos FY22
1 Dacia 2,486 23.0% -16.3% 1 4,888 23.0% -18.5% 1 1
2 Renault 1,764 16.3% 11.3% 2 3,615 17.0% 6.0% 2 2
3 Hyundai 1,387 12.9% 23.3% 3 3,009 14.1% 15.9% 3 3
4 Peugeot 710 6.6% -46.7% 6 1,101 5.2% -46.1% 5 4
5 Volkswagen 530 4.9% 13.0% 4 1,128 5.3% 10.5% 4 8
6 Opel 530 4.9% -29.6% 7 881 4.1% -25.3% 6 5
7 Citroen 455 4.2% -29.2% 14 663 3.1% -38.0% 8 6
8 Toyota 345 3.2% -31.8% 5 763 3.6% -25.5% 7 7
9 Kia 332 3.1% -30.0% 9 650 3.1% -22.4% 9 9
10 Skoda 289 2.7% 186.1% 8 627 2.9% 218.3% 10 n/a
11 Audi 270 2.5% -9.7% 10 588 2.8% -16.0% 11 n/a
12 Mercedes 251 2.3% 4.6% 11 504 2.4% 1.8% 12 n/a
13 BMW 183 1.7% -10.3% 13 414 1.9% 30.2% 13 n/a

Source: AIVAM

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