Self-service meetings management platform Groupize on Monday
at the Global Business Travel Association convention launched a new solution tailored
to professional meeting planners and which, the company claimed, can scale to
complex global event logistics.
In releasing Groupize Pro, the company that once called
itself a “simple” meetings solution is aiming to be a one-stop-shop that enables
companies to configure user types that will unlock specific modules and
features appropriate to the users’ different skill and clearance levels.
CEO Alisa de Gaspe Beaubien called the release “the
embodiment of years of feature building for professional meeting and event
planners. … we’re not just enhancing our software.”
The upgraded platform leverages Groupize’s acquisition
of The Vendry marketplace, which added 70,000 venues and independent vendors
to Groupize’s previous marketplace portfolio of 190,000 global venues. The
acquisition also unlocks artificial intelligence-assisted venue search and
response.
New event management tools automate some routine tasks and
include a customizable meeting request form, three sourcing workflows, attendee
type configurations for applicable travel policy, and an event app with
check-in capabilities to streamline onsite processes.
The company said it will continue to invest in new
technologies and strategic acquisitions, like The Vendry, to expand and enhance
its offering for professional meeting and event planners.
