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HARD PINK



 

“Hard Pink” delves into themes of femininity, focusing on the color pink, which is often linked to softness and sweetness. Here, it is transformed through exaggerated, almost grotesque bubblegum elements. These visuals challenge traditional associations with the colour pink by juxtaposing it with subversive themes. Visual influences from Marie Antoinette’s kitschy Rococo style and 90’s Harajuku kawaii culture blend with darker, more modern styles, introducing elements of punk, grunge, and goth. This combination captures the spirit of rebellious underground youth movements, celebrating themes of self-expression and identity. The inclusion of drag and cabaret aesthetics highlights the performative aspects of gender and identity, while street-style elements add a contemporary edge, suggesting newer, multifaceted femininity that embraces both glamour and grit. “Hard Pink” reclaims and redefines pink as a color of defiance, celebrating the diversity and complexity of femininity in contemporary culture. The sticky, masticated bubblegum and sugary sputum serve as a metaphorical representation of the fusion between these diverse themes, engulfing the models and uniting various fashion subcultures to forge a new movement all its own.

Dress – @nata_graczewska Choker – Stylist’s own Underskirt – Stylist’s own Shoes – @pleasershoes

Mask – @mxdvs Top – @nata_graczewska Wings – @jonni_boi_ Trousers – @tears.rip Shoes – @buffaloshoes

Hoodie – @pretty_leoo Dress – @sophiemarieordo Shoes – @balenciag

Headpiece – Stylist’s own Choker – @angel_bra1ns Jumper – @tears.rip Dress – @sofiahermensfernandez Belts – Stylist’s own Jeans – @tears.rip Shoes – Stylist’s own Inflatable – @mxdvs

Jacket – @nevertheless_ben Gloves – @jonni_boi_ Corset – @uwuzieee Skirt – @jieunlee_antwerp Bag – @uwuzieee Shoes – Model’s own

Earrings – @uwuzieee Choker – @uwuzieee Bow – @sofiahermensfernandez Chest piece – @uwuzieeeT-shirt – @bitsch_kitsch_london Corset – @uwuzieee Rings – @jonni_boi_ Belt – Stylist’s own Pannier – Stylist’s own Skirt – @nata_graczewskaShoes – @nevertheless_ben

 

Hat – @uwuzieee Jacket – @pretty_leoo Dress – @nata_graczewska Bag – @juicycouture Shoes – Stylist’s own

Styling & Creative Direction -Jonni Boi @jonni_boi_

Photography – Megan Jane @megvnjvne @megansimons.photography CGI – Alejandro Spano @itarpas

Makeup – Uzi @uwuzieee Hair – Misgana @misgana.tesf

Nails – Zahara Browne @dahouseofphalanges

Set Assistant – Beau @beaufa_

Colour Grading – Megan Jane @megvnjvne @megansimons.photography & Lauren Cremer @lozfolio

Retouching – Lauren Cremer @lozfolio

Models – Joley @bjoley Sophia @shootmeinurdreams Jeffrey @creepashu Uzi @uwuzieee

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