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Haval (+43.7%), Ford (+26.9%) shine in market off -4.1% – Finest Promoting Vehicles Weblog


Haval Jolion sales are up 72.9% year-on-year in September.

It’s the biggest fall of the year so far for the South African new vehicle market at -4.1% to 46,021 units. The year-to-date tally is now up 2.5% to 401,315. Toyota (+5.3%) goes against the negative market to remain by far the most popular manufacturer with 27.6% vs. 13.7% for the #2, the Volkswagen Group (-6.4%). Suzuki (+2.8%) also shines but it’s Ford (+26.9%) and Haval (+43.7%) that perform best and are also the last remaining gainers in the Top 10. In contrast Renault (-34.6%), Nissan (-19.6%), Kia (-18.4%), Hyundai (-15.3%) and Isuzu (-13%) all lose significant ground year-on-year.

Over in the models ranking, the Toyota Hilux (+14.3%) holds onto the top spot with 7.1% share, distancing the VW Polo Vivo (+9.1%). The Ford Ranger (+50.4%) and Toyota Corolla Cross (+57.5%) both surge while the Isuzu D-Max (-16.7%) and Toyota Hiace (-4.2%) complete a Top 6 unchanged on last month. The Toyota Starlet (+58.7%) posts the last positive evolution in the remainder of the Top 10. Below, the Kia Sonet (+218.9%), Haval Jolion (+72.9%), Nissan Magnite (+69.2%), Hyundai Grand i10 (+62.5%) and Toyota Fortuner (+40.4%) stand out. 

Previous month: South Africa August 2023: Ford (+16.4%), Chery (+13.5%) stand out in negative market

One year ago: South Africa September 2022: Market up 10.8%, exports up 104.6%

Full September 2023 Top 37 All manufacturers and Top 50 models below.

South Africa September 2023 – manufacturers:

Pos Manufacturer Sep-23 % /22 Aug 2023 % /22 Pos FY22
1 Toyota 12,704 27.6% 5.3% 1 107,081 26.7% 13.5% 1 1
2 Volkswagen Group 6,316 13.7% -6.4% 2 50,074 12.5% -5.8% 2 2
3 Suzuki 4,478 9.7% 2.8% 3 37,235 9.3% 4.2% 3 3
4 Ford 2,807 6.1% 26.9% 4 22,993 5.7% 17.4% 5 7
5 Hyundai 2,665 5.8% -15.3% 5 24,213 6.0% -12.2% 4 4
6 Nissan 2,130 4.6% -19.6% 6 22,301 5.6% 0.6% 6 5
7 Isuzu 1,990 4.3% -13.0% 7 17,882 4.5% 15.7% 7 10
8 Kia 1,703 3.7% -18.4% 10 14,708 3.7% -15.7% 10 9
9 Renault 1,702 3.7% -34.6% 9 16,431 4.1% -23.8% 8 6
10 Haval  1,532 3.3% 43.7% 8 15,479 3.9% -3.8% 9 8
11 Chery 1,240 2.7% -8.3% 11 12,115 3.0% 208.0% 11 n/a
12 BMW Group 1,037 2.3% -5.3% 13 10,307 2.6% 0.1% 12 n/a
13 Mahindra 784 1.7% -23.9% 12 9,131 2.3% -10.5% 13 n/a
14 Mercedes 692 1.5% -18.8% 14 6,271 1.6% -15.1% 14 n/a
15 Daimler Trucks 533 1.2% 25.7% 15 3,899 1.0% 11.5% 15 n/a
16 FAW Trucks 411 0.9% 65.1% 16 2,936 0.7% 40.7% 17 n/a
17 Honda 358 0.8% 18.2% 17 2,590 0.6% -5.7% 19 n/a
18 Stellantis 353 0.8% -40.9% 21 3,101 0.8% -50.5% 16 n/a
19 Scania 296 0.6% 28.1% 18 2,441 0.6% 43.7% 22 n/a
20 Jaguar Land Rover 287 0.6% -10.0% 19 2,588 0.6% 9.3% 20 n/a
21 UD Trucks 279 0.6% 10.3% 22 1,873 0.5% -10.6% 24 n/a
22 Mitsubishi 255 0.6% -29.2% 24 2,466 0.6% -10.7% 21 n/a
23 Man 237 0.5% 45.4% 25 1,775 0.4% 38.6% 25 n/a
24 Mazda 223 0.5% -45.9% 20 2,868 0.7% -29.9% 18 n/a
25 Volvo Group 207 0.4% -23.0% 23 2,044 0.5% -9.2% 23 n/a
26 Porsche 133 0.3% 95.6% 26 1,083 0.3% -7.1% 26 n/a
27 Proton 110 0.2% new 28 315 0.1% new 33  –
28 Volvo Cars 108 0.2% 38.5% 27 998 0.2% 4.8% 27 n/a
29 JAC 105 0.2% -23.9% 29 823 0.2% -6.6% 28 n/a
30 Powerstar 90 0.2% 16.9% 31 650 0.2% 1.6% 30 n/a
31 Iveco 83 0.2% -12.6% 30 703 0.2% 21.2% 29 n/a
32 Tata 60 0.1% -22.1% 32 587 0.1% -22.8% 31 n/a
33 Babcock 52 0.1% 136.4% 35 288 0.1% 8.3% 34 n/a
34 VECV South Africa 27 0.1% -32.5% 34 240 0.1% -25.7% 35 n/a
35 Subaru 21 0.0% -64.4% 33 501 0.1% -14.4% 32 n/a
36 Sinotruk 10 0.0% new 36 55 0.0% new 36  –
37 Ferrari (Scuderia) 3 0.0% 0.0% 37 39 0.0% -35.0% 37 n/a

South Africa September 2023 – models:

Pos Model Sep-23 % /22 Aug 2023 % /22 Pos FY22
1 Toyota Hilux 3,249 7.1% 14.3% 1 28,341 7.1% 21.8% 1 1
2 VW Polo Vivo 2,698 5.9% 9.1% 2 17,263 4.3% 7.1% 3 2
3 Ford Ranger 2,413 5.2% 50.4% 3 18,595 4.6% 54.2% 2 3
4 Toyota Corolla Cross 2,259 4.9% 57.5% 4 16,794 4.2% 75.0% 4 7
5 Isuzu D-Max 1,639 3.6% -16.7% 5 14,813 3.7% 18.5% 5 4
6 Toyota Hiace 1,462 3.2% -4.2% 6 12,999 3.2% 57.4% 6 11
7 Suzuki Swift 1,291 2.8% -3.1% 8 12,642 3.2% -3.0% 7 6
8 Toyota Starlet 1,247 2.7% 58.7% 7 12,161 3.0% 31.8% 8 9
9 VW Polo 1,148 2.5% -16.3% 9 8,875 2.2% -24.8% 10 8
10 Nissan NP200 997 2.2% -16.8% 10 9,913 2.5% 0.3% 9 10
11 Hyundai Grand i10 949 2.1% 62.5% 11 7,890 2.0% 123.1% 12 n/a
12 Toyota Fortuner 893 1.9% 40.4% 20 8,229 2.1% 71.0% 11 n/a
13 Chery Tiggo 4 Pro 858 1.9% 11.0% 12 7,314 1.8% 226.4% 13 n/a
14 Nissan Magnite 797 1.7% 69.2% 14 6,258 1.6% 89.6% 16 n/a
15 Kia Sonet 743 1.6% 218.9% 17 4,707 1.2% n/a 20 n/a
16 Hyundai Venue 705 1.5% 24.6% 13 4,348 1.1% -25.5% 23 n/a
17 Renault Kiger 675 1.5% -7.7% 16 6,036 1.5% -14.5% 17 15
18 Haval Jolion 626 1.4% 72.9% 15 7,005 1.7% 6.0% 14 14
19 Toyota Corolla Quest 598 1.3% 17.3% 29 4,618 1.2% 57.2% 22 n/a
20 Toyota Vitz 581 1.3% new 26 2,125 0.5% new n/a  –
21 Renault Kwid 580 1.3% -46.1% 19 4,714 1.2% -38.6% 19 13
22 Mahindra Scorpio Pik Up 578 1.3% -13.2% 18 6,419 1.6% 2.5% 15 n/a
23 Toyota Urban Cruiser 561 1.2% -71.2% 22 4,102 1.0% -68.2% 24 5
24 Suzuki Fronx 527 1.1% new 34 n/a n/a new n/a  –
25 VW T-Cross 480 1.0% -41.0% 28 5,595 1.4% -30.1% 18 12
26 Haval H6 453 1.0% 52.0% 30 3,906 1.0% 60.6% 26 n/a
27 Suzuki Ertiga 443 1.0% 55.4% 25 n/a n/a n/a n/a n/a
28 Toyota Rumion 426 0.9% n/a 32 3,064 0.8% -2.5% 33 n/a
29 Suzuki S-Presso 420 0.9% 23.5% 23 3,781 0.9% -11.7% 27 n/a
30 Suzuki Baleno 409 0.9% 22.8% 31 4,701 1.2% n/a 21 n/a
31 GWM P-Series 376 0.8% n/a 21 3,669 0.9% 45.2% 28 n/a
32 Toyota Land Cruiser 70/PU 334 0.7% n/a 33 3,426 0.9% n/a 32 n/a
33 Suzuki Grand Vitara 320 0.7% n/a 40 n/a n/a n/a n/a n/a
34 Renault Triber 320 0.7% -55.1% 38 4,074 1.0% -5.7% 25 n/a
35 Kia Rio 312 0.7% 15.6% n/a n/a n/a n/a n/a n/a
36 Nissan NP300 Navara 287 0.6% -36.2% 24 3,503 0.9% -16.2% 29 n/a
37 VW Amarok 273 0.6% n/a 35 n/a n/a n/a n/a n/a
38 Hyundai H100 Bakkie 260 0.6% n/a 41 n/a n/a n/a n/a n/a
39 Hyundai i20 250 0.5% -27.3% 49 3,472 0.9% 48.1% 30 n/a
40 VW Tiguan 246 0.5% -12.5% 39 n/a n/a n/a n/a n/a
41 Chery Tiggo 7 Pro 224 0.5% -34.5% 27 n/a n/a n/a n/a n/a
42 Kia Picanto 224 0.5% -73.4% 37 3,451 0.9% -40.0% 31 n/a
43 BMW X3 222 0.5% n/a n/a n/a n/a n/a n/a n/a
44 Toyota Land Cruiser 300 219 0.5% n/a 44 n/a n/a n/a n/a n/a
45 VW T6.1 204 0.4% n/a n/a n/a n/a n/a n/a n/a
46 Ford Everest 201 0.4% n/a 36 n/a n/a n/a n/a n/a
47 Suzuki Dzire 201 0.4% -51.6% n/a n/a n/a n/a n/a n/a
48 Kia Seltos 190 0.4% n/a 46 n/a n/a n/a n/a n/a
49 Suzuki Celerio 184 0.4% -42.7% 50 n/a n/a n/a n/a n/a
50 VW Polo Sedan 177 0.4% n/a 47 n/a n/a n/a n/a n/a

Source: NAAMSA

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